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Pharmaceutical Metrics

Measuring and Improving R & D Performance

by David S. Zuckerman ...

'What gets measured gets fixed' and this is as true of the pharmaceutical industry as any other. The problem is that pharmaceutical businesses are complex. Drug research and development involves extended and expensive processes; defining appropriate metrics for these processes is not easy, yet ineffective or misguided metrics can be more damaging than none at all. David Zuckerman's Pharmaceutical ... Read more

Was $68.99 USD Now $58.99 USD

'What gets measured gets fixed' and this is as true of the pharmaceutical industry as any other. The problem is that pharmaceutical businesses are complex. Drug research and development involves extended and expensive processes; defining appropriate metrics for these processes is not easy, yet ineffective or misguided metrics can be more damaging than none at all. David Zuckerman's Pharmaceutical
... Read more

Bad Pharma

How Drug Companies Mislead Doctors and Harm Patients

by Ben Goldacre ...

We like to imagine that medicine is based on evidence and the results of fair testing and clinical trials. In reality, those tests and trials are often profoundly flawed. We like to imagine that doctors who write prescriptions for everything from antidepressants to cancer drugs to heart medication are familiar with the research literature about a drug, when in reality much of the research is ... Read more

$14.39 USD

Also available as: Audiobook

We like to imagine that medicine is based on evidence and the results of fair testing and clinical trials. In reality, those tests and trials are often profoundly flawed. We like to imagine that doctors who write prescriptions for everything from antidepressants to cancer drugs to heart medication are familiar with the research literature about a drug, when in reality much of the research is
... Read more

Also available as: Audiobook
The Truth About the Drug Companies

How They Deceive Us and What to Do About It

by Marcia Angell ...

During her two decades at The New England Journal of Medicine, Dr. Marcia Angell had a front-row seat on the appalling spectacle of the pharmaceutical industry. She watched drug companies stray from their original mission of discovering and manufacturing useful drugs and instead become vast marketing machines with unprecedented control over their own fortunes. She saw them gain nearly limitless ... Read more

Was $11.99 USD Now $9.99 USD

Also available as: Audiobook

During her two decades at The New England Journal of Medicine, Dr. Marcia Angell had a front-row seat on the appalling spectacle of the pharmaceutical industry. She watched drug companies stray from their original mission of discovering and manufacturing useful drugs and instead become vast marketing machines with unprecedented control over their own fortunes. She saw them gain nearly limitless
... Read more

Also available as: Audiobook
The Digital Doctor: Hope, Hype, and Harm at the Dawn of Medicine’s Computer Age

by Robert Wachter ...

The New York Times Science Bestseller from Robert Wachter, Modern Healthcare’s #1 Most Influential Physician-Executive in the USWhile modern medicine produces miracles, it also delivers care that is too often unsafe, unreliable, unsatisfying, and impossibly expensive. For the past few decades, technology has been touted as the cure for all of healthcare’s ills.But medicine stubbornly resisted ... Read more

$16.19 USD

The New York Times Science Bestseller from Robert Wachter, Modern Healthcare’s #1 Most Influential Physician-Executive in the USWhile modern medicine produces miracles, it also delivers care that is too often unsafe, unreliable, unsatisfying, and impossibly expensive. For the past few decades, technology has been touted as the cure for all of healthcare’s ills.But medicine stubbornly resisted
... Read more
The Medical Science Liaison Career Guide

How to Break Into Your First Role

by Samuel Jacob Dyer ...

Even for highly qualified candidates, becoming a Medical Science Liaison is a challenging endeavor! It's nearly impossible to achieve on your own without the proper preparation and guidance... The Medical Science Liaison Career Guide: How to Break into Your First Role will show you, step by step, how to search for, apply, and interview for your first MSL role. The book reveals strategies for ... Read more

$35.99 USD

Even for highly qualified candidates, becoming a Medical Science Liaison is a challenging endeavor! It's nearly impossible to achieve on your own without the proper preparation and guidance... The Medical Science Liaison Career Guide: How to Break into Your First Role will show you, step by step, how to search for, apply, and interview for your first MSL role. The book reveals strategies for
... Read more
The Antidote

Inside the World of New Pharma

by Barry Werth ...

In this timely and much praised book, Barry Werth draws upon inside reporting that spans more than two decades. He provides a groundbreaking close-up of the upstart pharmaceutical company Vertex and the ferocious but indispensable world of Big Pharma that it inhabits.In 1989, the charismatic Joshua Boger left Merck, then America’s most admired business, to found a drug company that would challenge ... Read more

Was $15.99 USD Now $2.99 USD

Also available as: Audiobook

In this timely and much praised book, Barry Werth draws upon inside reporting that spans more than two decades. He provides a groundbreaking close-up of the upstart pharmaceutical company Vertex and the ferocious but indispensable world of Big Pharma that it inhabits.In 1989, the charismatic Joshua Boger left Merck, then America’s most admired business, to found a drug company that would challenge
... Read more

Also available as: Audiobook
Miracle Medicines

Seven Lifesaving Drugs and the People Who Created Them

by Robert L. Shook ...

It’s the business of saving lives.Miracle Medicines goes behind the scenes of the pharmaceutical industry and into the high-security laboratories to tell the stories of the men and women---chemists, physiologists, medical and clinical researchers, engineers---who have chosen to toil for years in the lab in order to transform scientific theories into new lifesaving medicines.You’ll witness the day ... Read more

$6.99 USD

It’s the business of saving lives.Miracle Medicines goes behind the scenes of the pharmaceutical industry and into the high-security laboratories to tell the stories of the men and women---chemists, physiologists, medical and clinical researchers, engineers---who have chosen to toil for years in the lab in order to transform scientific theories into new lifesaving medicines.You’ll witness the day
... Read more
Brand Planning for the Pharmaceutical Industry

by Janice MacLennan ...

Written by John Lidstone and Janice MacLennan, the second edition of Marketing Planning for the Pharmaceutical Industry became accepted as the bible for the industry. In this new companion book Janice MacLennan picks up two of the themes touched on in Marketing Planning - market segmentation and branding, and the inter-relationship between these two - and with this book makes them key topics for ... Read more

$82.99 USD

Written by John Lidstone and Janice MacLennan, the second edition of Marketing Planning for the Pharmaceutical Industry became accepted as the bible for the industry. In this new companion book Janice MacLennan picks up two of the themes touched on in Marketing Planning - market segmentation and branding, and the inter-relationship between these two - and with this book makes them key topics for
... Read more
Biotechnological Inventions and Patentability of Life

The US and European Experience

by Andrea Stazi ...

Series series New Directions in Patent Law series
In today's technological world, biotechnology is one of the most innovative and highly invested-in industries for research, in the field of science. This book analyzes the forms and limitations of patent protection recognition for biotechnological inventions, with particular regard to patentability of life.The author expertly compares the United States model, traditionally based on technical ... Read more

$35.99 USD

In today's technological world, biotechnology is one of the most innovative and highly invested-in industries for research, in the field of science. This book analyzes the forms and limitations of patent protection recognition for biotechnological inventions, with particular regard to patentability of life.The author expertly compares the United States model, traditionally based on technical
... Read more
Inflection Point

by Traci Medford-Rosow ...

Replete with intrigue, Inflection Point is the true story of the author and her legal team at Pfizer who found themselves at the epicenter of the decade long, world-wide, multi-billion battle for control over the world's most prescribed pharmaceutical product, Lipitor®. The author charts the course of the team's courageous effort to protect the company's most prized asset, and the unforeseen ... Read more

$5.99 USD or Free with Kobo Plus

Replete with intrigue, Inflection Point is the true story of the author and her legal team at Pfizer who found themselves at the epicenter of the decade long, world-wide, multi-billion battle for control over the world's most prescribed pharmaceutical product, Lipitor®. The author charts the course of the team's courageous effort to protect the company's most prized asset, and the unforeseen
... Read more
Laboratory Animal Anaesthesia

by Paul Flecknell ...

Laboratory Animal Anesthesia looks at recent significant developments in anesthetic practices in laboratory experiments involving animals. It also provides information about basic standards for proper use of anesthesia. In addition, it examines the equipment and different anesthetic agents that are used in performing an experiment on animals. The book also discusses the profound effects of ... Read more

$127.79 USD

Laboratory Animal Anesthesia looks at recent significant developments in anesthetic practices in laboratory experiments involving animals. It also provides information about basic standards for proper use of anesthesia. In addition, it examines the equipment and different anesthetic agents that are used in performing an experiment on animals. The book also discusses the profound effects of
... Read more
Innovations in Adolescent Substance Abuse Interventions

by Eric Wagner, Holly Waldron ...

Innovations in Adolescent Substance Abuse Interventions focuses on developmentally appropriate approaches to the assessment, prevention, or treatment of substance use problems among adolescents. Organized into 16 chapters, this book begins with an assessment of adolescent substance use; theory, methods, and effectiveness of a drug abuse prevention approach; and problem behavior prevention ... Read more

$108.89 USD

Innovations in Adolescent Substance Abuse Interventions focuses on developmentally appropriate approaches to the assessment, prevention, or treatment of substance use problems among adolescents. Organized into 16 chapters, this book begins with an assessment of adolescent substance use; theory, methods, and effectiveness of a drug abuse prevention approach; and problem behavior prevention
... Read more

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“david s zuckerman”

Pharmaceutical Metrics

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Bad Pharma

The Truth About the Drug Companies

The Digital Doctor: Hope, Hype, and Harm at the Dawn of Medicine’s Computer Age

The Medical Science Liaison Career Guide

The Antidote

Miracle Medicines

Brand Planning for the Pharmaceutical Industry

Biotechnological Inventions and Patentability of Life

Inflection Point

Laboratory Animal Anaesthesia

Innovations in Adolescent Substance Abuse Interventions

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