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Ogilvy on Advertising

by David Ogilvy ...

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."Told with brutal candor and prodigal generosity, David Ogilvy reveals:• How to get a job in advertising• How to choose an agency for your product• The secrets behind advertising that works• How to write successful copy—and get people to read it• Eighteen ... Read more

$13.99 USD

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."Told with brutal candor and prodigal generosity, David Ogilvy reveals:• How to get a job in advertising• How to choose an agency for your product• The secrets behind advertising that works• How to write successful copy—and get people to read it• Eighteen
... Read more
The de Havilland Mosquito

Through the Eyes of a Pilot

by David Ogilvy ...

The de Havilland DH 98 Mosquito was one of the fastest and most versatile aircraft of the Second World War. One of the first multi-role aircraft, it was used for reconnaissance and also as a fighter, fighter-bomber, night fighter and interceptor. This book, written by David Ogilvy, one of the last surviving pilots to have flown Mosquitos in squadron service and later in a civilian capacity, spread ... Read more

$11.99 USD

The de Havilland DH 98 Mosquito was one of the fastest and most versatile aircraft of the Second World War. One of the first multi-role aircraft, it was used for reconnaissance and also as a fighter, fighter-bomber, night fighter and interceptor. This book, written by David Ogilvy, one of the last surviving pilots to have flown Mosquitos in squadron service and later in a civilian capacity, spread
... Read more

The Adweek Copywriting Handbook

The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

by Joseph Sugarman ...

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success. ... Read more

$17.00 USD

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
... Read more
Scientific Advertising

by Claude C. Hopkins ...

This is the time when advertising has reached the status of a science. It is based on fixed principles and is reasonably exact. ... Read more

$2.99 USD or Free with Kobo Plus

Also available as: Audiobook

This is the time when advertising has reached the status of a science. It is based on fixed principles and is reasonably exact.
... Read more

Also available as: Audiobook
The Copywriter's Handbook

A Step-By-Step Guide To Writing Copy That Sells (4th Edition)

by Robert W. Bly ...

The classic guide to copywriting, now in an entirely updated fourth editionThis is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and ... Read more

$12.99 USD

Also available as: Audiobook

The classic guide to copywriting, now in an entirely updated fourth editionThis is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and
... Read more

Also available as: Audiobook
Your Next Five Moves

Master the Art of Business Strategy

by Patrick Bet-David ...

From the creator of Valuetainment, the #1 YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles**) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals.**Both successful entrepreneurs and chess grandmasters have the vision to look at the pieces in front of them ... Read more

$14.99 USD

Also available as: Audiobook

From the creator of Valuetainment, the #1 YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles**) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals.**Both successful entrepreneurs and chess grandmasters have the vision to look at the pieces in front of them
... Read more

Also available as: Audiobook
The Science of Self-Learning

How to Teach Yourself Anything, Learn More in Less Time, and Direct Your Own Education

by Peter Hollins ...

How to learn effectively when you have to be both the teacher and student. Work smarter and save yourself countless hours.Self-learning is not just about performing better in the classroom or the office. It’s about being able to aim your life in whatever direction you choose and conquering the obstacles in front of you.Replicable methods and insights to build expertise from ground zero.The ... ... Read more

$3.99 USD or Free with Kobo Plus

How to learn effectively when you have to be both the teacher and student. Work smarter and save yourself countless hours.Self-learning is not just about performing better in the classroom or the office. It’s about being able to aim your life in whatever direction you choose and conquering the obstacles in front of you.Replicable methods and insights to build expertise from ground zero.The ...
... Read more
The Robert Collier Letter Book

by Robert Collier ...

First published in 1931, The Robert Collier Letter Book is by far the top book on writing sales letters. But it goes beyond that. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier sales ... Read more

$2.99 USD or Free with Kobo Plus

First published in 1931, The Robert Collier Letter Book is by far the top book on writing sales letters. But it goes beyond that. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier sales
... Read more
My Life in Advertising

by Claude C. Hopkins ...

My Life in Advertisng:This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive interest. The chief object behind every episode is to offer helpful suggestions to those who will follow me. And to save them some of the midnight groping which I did.One night in Los Angeles I told this story to Ben ... Read more

$0.99 USD

My Life in Advertisng:This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive interest. The chief object behind every episode is to offer helpful suggestions to those who will follow me. And to save them some of the midnight groping which I did.One night in Los Angeles I told this story to Ben
... Read more
How to Write a Good Ad: A Short Course in Copywriting - Second Edition

Masters of Copywriting

by Dr. Robert C. Worstell, Victor O. Schwab ...

Series series Masters of Copywriting
A Proven Marketing Course in 10 Simple Lessons"Most advertising copywriters know their fundamentals. Many of us practice them. Some of us should get back to them."Whether one is now studying to go into the field of copywriting, whether he is new in the craft, or whether he has been a practitioner in it for years, his knowledge—and practice—of these fundamentals will determine the extent of his ... Read more

$5.99 USD or Free with Kobo Plus

A Proven Marketing Course in 10 Simple Lessons"Most advertising copywriters know their fundamentals. Many of us practice them. Some of us should get back to them."Whether one is now studying to go into the field of copywriting, whether he is new in the craft, or whether he has been a practitioner in it for years, his knowledge—and practice—of these fundamentals will determine the extent of his
... Read more
The Millionaire Master Plan

Your Personalized Path to Financial Success

by Roger James Hamilton ...

From an entrepreneur and investor, an inspiring, easy-to-follow guide to pinpointing, understanding, and improving your financial standing.Expert Roger James Hamilton has designed nine steps in an accessible color-coded manner that ranges from red (barely living paycheck-to-paycheck) all the way to ultra-violet (where generating income is simply no longer a worry).First, you’ll take a quick test ... Read more

$13.99 USD

Also available as: Audiobook

From an entrepreneur and investor, an inspiring, easy-to-follow guide to pinpointing, understanding, and improving your financial standing.Expert Roger James Hamilton has designed nine steps in an accessible color-coded manner that ranges from red (barely living paycheck-to-paycheck) all the way to ultra-violet (where generating income is simply no longer a worry).First, you’ll take a quick test
... Read more

Also available as: Audiobook
Shop Management

by Frederick Winslow Taylor ...

Series series Classic Nonfiction
Modern engineering can almost be called an exact science; each year removes it further from guess work and from rule-of-thumb methods and establishes it more firmly upon the foundation of fixed principles.The writer feels that management is also destined to become more of an art, and that many of the elements which are now believed to be outside the field of exact knowledge will soon be ... Read more

$0.99 USD or Free with Kobo Plus

Modern engineering can almost be called an exact science; each year removes it further from guess work and from rule-of-thumb methods and establishes it more firmly upon the foundation of fixed principles.The writer feels that management is also destined to become more of an art, and that many of the elements which are now believed to be outside the field of exact knowledge will soon be
... Read more

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“david ogilvy”

Ogilvy on Advertising

The de Havilland Mosquito

People who read these also enjoyed

The Adweek Copywriting Handbook

Scientific Advertising

The Copywriter's Handbook

Your Next Five Moves

The Science of Self-Learning

The Robert Collier Letter Book

My Life in Advertising

How to Write a Good Ad: A Short Course in Copywriting - Second Edition

The Millionaire Master Plan

Shop Management

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