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Ogilvy on Advertising

by David Ogilvy ...

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."Told with brutal candor and prodigal generosity, David Ogilvy reveals:• How to get a job in advertising• How to choose an agency for your product• The secrets behind advertising that works• How to write successful copy—and get people to read it• Eighteen ... Read more

$14.99 USD

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."Told with brutal candor and prodigal generosity, David Ogilvy reveals:• How to get a job in advertising• How to choose an agency for your product• The secrets behind advertising that works• How to write successful copy—and get people to read it• Eighteen
... Read more
The de Havilland Mosquito

Through the Eyes of a Pilot

by David Ogilvy ...

The de Havilland DH 98 Mosquito was one of the fastest and most versatile aircraft of the Second World War. One of the first multi-role aircraft, it was used for reconnaissance and also as a fighter, fighter-bomber, night fighter and interceptor. This book, written by David Ogilvy, one of the last surviving pilots to have flown Mosquitos in squadron service and later in a civilian capacity, spread ... Read more

$11.99 USD

The de Havilland DH 98 Mosquito was one of the fastest and most versatile aircraft of the Second World War. One of the first multi-role aircraft, it was used for reconnaissance and also as a fighter, fighter-bomber, night fighter and interceptor. This book, written by David Ogilvy, one of the last surviving pilots to have flown Mosquitos in squadron service and later in a civilian capacity, spread
... Read more

Scientific Advertising

by Claude Hopkins ...

Many regard a successful marketing campaign as a mystical, hard-to-define feat that only happens when the stars align and other intangible factors happen to fall into place. Author Claude Hopkins takes the opposing view, arguing that successful advertising can be boiled down to a handful of empirical variables and scientific principles. This classic of the marketing genre is a must-read for ... Read more

$7.19 USD

Also available as: Audiobook

Many regard a successful marketing campaign as a mystical, hard-to-define feat that only happens when the stars align and other intangible factors happen to fall into place. Author Claude Hopkins takes the opposing view, arguing that successful advertising can be boiled down to a handful of empirical variables and scientific principles. This classic of the marketing genre is a must-read for
... Read more

Also available as: Audiobook
The Lords of Easy Money

How the Federal Reserve Broke the American Economy

by Christopher Leonard ...

The Wall Street Journal Best Book of the YearNEW YORK TIMES BESTSELLERThe New York Times bestselling business journalist Christopher Leonard infiltrates one of America’s most mysterious institutions—the Federal Reserve—to show how its policies spearheaded by Chairman Jerome Powell over the past ten years have accelerated income inequality and put our country’s economic stab... ... Read more

$14.99 USD

Also available as: Audiobook

The Wall Street Journal Best Book of the YearNEW YORK TIMES BESTSELLERThe New York Times bestselling business journalist Christopher Leonard infiltrates one of America’s most mysterious institutions—the Federal Reserve—to show how its policies spearheaded by Chairman Jerome Powell over the past ten years have accelerated income inequality and put our country’s economic stab...
... Read more

Also available as: Audiobook
Your Next Five Moves

Master the Art of Business Strategy

by Patrick Bet-David ...

From the creator of Valuetainment, the #1 YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles**) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals.**Both successful entrepreneurs and chess grandmasters have the vision to look at the pieces in front of them ... Read more

$14.99 USD

Also available as: Audiobook

From the creator of Valuetainment, the #1 YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles**) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals.**Both successful entrepreneurs and chess grandmasters have the vision to look at the pieces in front of them
... Read more

Also available as: Audiobook
The Science of Self-Learning

How to Teach Yourself Anything, Learn More in Less Time, and Direct Your Own Education

by Peter Hollins ...

How to learn effectively when you have to be both the teacher and student. Work smarter and save yourself countless hours.Self-learning is not just about performing better in the classroom or the office. It’s about being able to aim your life in whatever direction you choose and conquering the obstacles in front of you.Replicable methods and insights to build expertise from ground zero.The ... ... Read more

$3.99 USD or Free with Kobo Plus

How to learn effectively when you have to be both the teacher and student. Work smarter and save yourself countless hours.Self-learning is not just about performing better in the classroom or the office. It’s about being able to aim your life in whatever direction you choose and conquering the obstacles in front of you.Replicable methods and insights to build expertise from ground zero.The ...
... Read more
The Robert Collier Letter Book. Illustrated

by Robert Collier ...

The Robert Collier Letter Book by Robert Collier is a classic and influential guide to persuasive writing that has shaped the fields of advertising, sales, and direct marketing for nearly a century. First published in 1931, the book distills Collier’s deep understanding of human psychology into practical advice on how to write letters that motivate readers to take action. Drawing on his experience ... Read more

$0.99 USD

The Robert Collier Letter Book by Robert Collier is a classic and influential guide to persuasive writing that has shaped the fields of advertising, sales, and direct marketing for nearly a century. First published in 1931, the book distills Collier’s deep understanding of human psychology into practical advice on how to write letters that motivate readers to take action. Drawing on his experience
... Read more
My Life in Advertising

by Claude C. Hopkins ...

My Life in Advertisng:This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive interest. The chief object behind every episode is to offer helpful suggestions to those who will follow me. And to save them some of the midnight groping which I did.One night in Los Angeles I told this story to Ben ... Read more

$0.99 USD

My Life in Advertisng:This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive interest. The chief object behind every episode is to offer helpful suggestions to those who will follow me. And to save them some of the midnight groping which I did.One night in Los Angeles I told this story to Ben
... Read more
The Millionaire Master Plan

Your Personalized Path to Financial Success

by Roger James Hamilton ...

From an entrepreneur and investor, an inspiring, easy-to-follow guide to pinpointing, understanding, and improving your financial standing.Expert Roger James Hamilton has designed nine steps in an accessible color-coded manner that ranges from red (barely living paycheck-to-paycheck) all the way to ultra-violet (where generating income is simply no longer a worry).First, you’ll take a quick test ... Read more

$13.99 USD

Also available as: Audiobook

From an entrepreneur and investor, an inspiring, easy-to-follow guide to pinpointing, understanding, and improving your financial standing.Expert Roger James Hamilton has designed nine steps in an accessible color-coded manner that ranges from red (barely living paycheck-to-paycheck) all the way to ultra-violet (where generating income is simply no longer a worry).First, you’ll take a quick test
... Read more

Also available as: Audiobook
How To Write A Good Advertisement

A Short Course in Copywriting

by Victor O. Schwab ...

Victor O. Schwab was one of the most famous direct marketing copywriters of all time. His work for Dale Carnegie’s "How to Win Friends and Influence People" made it a best-selling book in the 1930s."How to Write a Good Advertisement" is in effect a short course in copywriting, wherein Schwab offers concise, specific and tested information on every phase of copywriting, including: 100 good ... Read more

$1.99 USD or Free with Kobo Plus

Victor O. Schwab was one of the most famous direct marketing copywriters of all time. His work for Dale Carnegie’s "How to Win Friends and Influence People" made it a best-selling book in the 1930s."How to Write a Good Advertisement" is in effect a short course in copywriting, wherein Schwab offers concise, specific and tested information on every phase of copywriting, including: 100 good
... Read more
Shop Management

by Frederick Winslow Taylor ...

Series series Classic Nonfiction
Modern engineering can almost be called an exact science; each year removes it further from guess work and from rule-of-thumb methods and establishes it more firmly upon the foundation of fixed principles.The writer feels that management is also destined to become more of an art, and that many of the elements which are now believed to be outside the field of exact knowledge will soon be ... Read more

$0.99 USD or Free with Kobo Plus

Modern engineering can almost be called an exact science; each year removes it further from guess work and from rule-of-thumb methods and establishes it more firmly upon the foundation of fixed principles.The writer feels that management is also destined to become more of an art, and that many of the elements which are now believed to be outside the field of exact knowledge will soon be
... Read more
The Adweek Copywriting Handbook

The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

by Joseph Sugarman ...

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success. ... Read more

$17.00 USD

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
... Read more

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“david ogilvy”

Ogilvy on Advertising

The de Havilland Mosquito

People who read these also enjoyed

Scientific Advertising

The Lords of Easy Money

Your Next Five Moves

The Science of Self-Learning

The Robert Collier Letter Book. Illustrated

My Life in Advertising

The Millionaire Master Plan

How To Write A Good Advertisement

Shop Management

The Adweek Copywriting Handbook

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