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The Fandom Playbook

How to Create Passionate Fans in a World of Online Chaos

by David Meerman Scott ...

NINE PROVEN PLAYS FOR BUILDING FANS WHO BELIEVE IN WHAT YOU DOFrom the author of Fanocracy: a concrete, action-ready guide for anyone who wants to grow a business by building genuine human connection.As AI-generated content floods every channel and social media algorithm fatigue sets in, something powerful has become rare: people who truly belong to what you’re building. The Fandom Playbook ... Read more

$9.99 USD

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NINE PROVEN PLAYS FOR BUILDING FANS WHO BELIEVE IN WHAT YOU DOFrom the author of Fanocracy: a concrete, action-ready guide for anyone who wants to grow a business by building genuine human connection.As AI-generated content floods every channel and social media algorithm fatigue sets in, something powerful has become rare: people who truly belong to what you’re building. The Fandom Playbook
... Read more
The New Rules of Sales and Service

How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business

by David Meerman Scott ...

The essential roadmap for the new realities of selling when buyers are in chargeSales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'—there is only buying. When potential customers have near perfect information on the web, it means salespeople must transform from authority to consultant, ... Read more

$13.00 USD

Also available as: Audiobook

The essential roadmap for the new realities of selling when buyers are in chargeSales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'—there is only buying. When potential customers have near perfect information on the web, it means salespeople must transform from authority to consultant,
... Read more

Also available as: Audiobook
Newsjacking

How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage

by David Meerman Scott ...

IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIA ATTENTION.The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to. Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone’s ... Read more

$6.99 USD

IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIA ATTENTION.The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to. Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone’s
... Read more
Marketing Lessons from the Grateful Dead

What Every Business Can Learn from the Most Iconic Band in History

by David Meerman Scott, Brian Halligan ...

The Grateful Dead-rock legends, marketing pioneersThe Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience ... Read more

$15.00 USD

The Grateful Dead-rock legends, marketing pioneersThe Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience
... Read more
The New Rules of Marketing & PR

How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly

by David Meerman Scott ...

The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of successAs the ways we communicate continue to evolve, keeping pace with the latest technology—including generative artificial intelligence (AI) like ChatGPT—can seem an almost impossible task. How can you keep your product or service from ... Read more

$18.00 USD

The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of successAs the ways we communicate continue to evolve, keeping pace with the latest technology—including generative artificial intelligence (AI) like ChatGPT—can seem an almost impossible task. How can you keep your product or service from
... Read more
Fanocracy

Turning Fans into Customers and Customers into Fans

by David Meerman Scott, Reiko Scott ...

From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power.How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans.In the second edition of this essential book, leading business growth ... Read more

Was $9.99 USD Now $0.99 USD

From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power.How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans.In the second edition of this essential book, leading business growth
... Read more
Audiobook

The New Rules of Marketing and PR

How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition

by David Meerman Scott ...

Narrated by Sean Pratt ...

Unabridged

11 hours 28 min

The Internet has profoundly changed the way people communicate and interact with each other. It has also changed the way businesses communicate with current and potential customers. In the old days, marketers could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today, the rules have changed entirely.The New Rules of Marketing and PR shows you how to ... Read more

$34.99 USD

The Internet has profoundly changed the way people communicate and interact with each other. It has also changed the way businesses communicate with current and potential customers. In the old days, marketers could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today, the rules have changed entirely.The New Rules of Marketing and PR shows you how to
... Read more
Audiobook

The New Rules of Marketing and PR, 8th Edition

How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly

by David Meerman Scott ...

Narrated by David Meerman Scott, Stephen Bowlby ...

Unabridged

16 hours 50 min

The eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniquesThe latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine ... Read more

$30.99 USD

The eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniquesThe latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine
... Read more
Audiobook

The New Rules of Marketing and PR

How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 4th Edition

by David Meerman Scott ...

Narrated by David Meerman Scott, Sean Pratt ...

Unabridged

16 hours 23 min

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of successThe New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern ... Read more

$29.99 USD

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of successThe New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern
... Read more
Tuned In

Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

by Craig Stull, Phil Myers, David Meerman Scott ...

If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, ... Read more

$17.00 USD

Also available as: Audiobook

If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems,
... Read more

Also available as: Audiobook
Audiobook

Social Media Metrics

How to Measure and Optimize Your Marketing Investment

by David Meerman Scott, Jim Sterne ...

Narrated by Dan John Miller ...

Series series New Rules Social Media Series
Unabridged

5 hours 31 min

Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. A shift in philosophy, a modification in strategy, and brand new metrics are the keys to marketing success in this ... Read more

$15.99 USD

Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. A shift in philosophy, a modification in strategy, and brand new metrics are the keys to marketing success in this
... Read more
Audiobook

World Wide Rave

Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories

by David Meerman Scott ...

Narrated by Walter Dixon ...

Unabridged

4 hours 47 min

What do Blendtec, The Wizarding World of Harry Potter and Barack Obama have in common? They all created huge amounts of buzz and generated millions of dollars in sales and campaign contributions by using the principles found in this enlightening audio book.A World Wide Rave is when people around the world are talking about you, your company, and your products Whether you’re located in San ... Read more

$24.99 USD

What do Blendtec, The Wizarding World of Harry Potter and Barack Obama have in common? They all created huge amounts of buzz and generated millions of dollars in sales and campaign contributions by using the principles found in this enlightening audio book.A World Wide Rave is when people around the world are talking about you, your company, and your products Whether you’re located in San
... Read more

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Recommended For You

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New Rules Social Media Series

New Rules Social Media Series

New Rules Social Media Series

New Rules Social Media Series

The Fandom Playbook

The New Rules of Sales and Service

Newsjacking

Marketing Lessons from the Grateful Dead

The New Rules of Marketing & PR

Fanocracy

The New Rules of Marketing and PR

The New Rules of Marketing and PR, 8th Edition

The New Rules of Marketing and PR

Tuned In

Social Media Metrics

World Wide Rave

eReaders

Apps

Accessories

Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

+ FREE 30-day trial

Available:

1 audiobook monthly

+ FREE 30-day trial

Recommended For You

Top Series in United States

New Rules Social Media Series

New Rules Social Media Series

New Rules Social Media Series

New Rules Social Media Series

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