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The PMM's Prompt Playbook

Mastering Generative AI for B2B Marketing Success

by David E Sweenor ...

Series series TinyTechGuides
Product marketers face mounting pressure to deliver more content, campaigns, and insights with limited time and resources. Unfortunately, most are using elementary prompts and struggle to incorporate generative AI into their daily workflows in ways that save time and drive impact. As a marketing leader with 20+ years in data and analytics, I've tested hundreds of AI workflows and have identified ... Read more

$27.59 USD

Product marketers face mounting pressure to deliver more content, campaigns, and insights with limited time and resources. Unfortunately, most are using elementary prompts and struggle to incorporate generative AI into their daily workflows in ways that save time and drive impact. As a marketing leader with 20+ years in data and analytics, I've tested hundreds of AI workflows and have identified
... Read more
The Generative AI Practitioner's Guide: How to Apply LLM Patterns for Enterprise Applications: How to Apply LLM Patterns for Enterprise

How to Apply LLM Patterns for Enterprise

by Arup Das, David E Sweenor ...

Generative AI is revolutionizing the way organizations leverage technology to gain a competitive edge. However, as more companies experiment with and adopt AI systems, it becomes challenging for data and analytics professionals, AI practitioners, executives, technologists, and business leaders to look beyond the buzz and focus on the essential questions: Where should we begin? How do we initiate ... Read more

$27.99 USD

Generative AI is revolutionizing the way organizations leverage technology to gain a competitive edge. However, as more companies experiment with and adopt AI systems, it becomes challenging for data and analytics professionals, AI practitioners, executives, technologists, and business leaders to look beyond the buzz and focus on the essential questions: Where should we begin? How do we initiate
... Read more
The Generative AI Practitioner’s Guide

How to Apply LLM Patterns for Enterprise Applications

by Arup Das, David E. Sweenor ...

Series series TinyTechGuides
Generative AI is revolutionizing the way organizations leverage technology to gain a competitive edge. However, as more companies experiment with and adopt AI systems, it becomes challenging for data and analytics professionals, AI practitioners, executives, technologists, and business leaders to look beyond the buzz and focus on the essential questions: Where should we begin? How do we initiate ... Read more

$28.95 USD

Generative AI is revolutionizing the way organizations leverage technology to gain a competitive edge. However, as more companies experiment with and adopt AI systems, it becomes challenging for data and analytics professionals, AI practitioners, executives, technologists, and business leaders to look beyond the buzz and focus on the essential questions: Where should we begin? How do we initiate
... Read more
Generative AI Business Applications

An Executive Guide with Real-Life Examples and Case Studies

by David E. Sweenor, Yves Mulkers ...

Series series TinyTechGuides
Within the past year, generative AI has broken barriers and transformed how we think about what computers are truly capable of. But, with the marketing hype and generative AI washing of content, it’s increasingly difficult for business leaders and practitioners to go beyond the art of the possible and answer that critical question–how is generative AI actually being used in organizations?With over ... Read more

$22.95 USD

Within the past year, generative AI has broken barriers and transformed how we think about what computers are truly capable of. But, with the marketing hype and generative AI washing of content, it’s increasingly difficult for business leaders and practitioners to go beyond the art of the possible and answer that critical question–how is generative AI actually being used in organizations?With over
... Read more
Generative AI Business Applications

An Executive Guide with Real-Life Examples and Case Studies

by David E Sweenor, Yves Mulkers ...

Series series TinyTechGuides
Within the past year, generative AI has broken barriers and transformed how we think about what computers are truly capable of. But, with the marketing hype and generative AI washing of content, it's increasingly difficult for business leaders and practitioners to go beyond the art of the possible and answer that critical question-how is generative AI actually being used in organizations?With over ... Read more

$21.99 USD

Within the past year, generative AI has broken barriers and transformed how we think about what computers are truly capable of. But, with the marketing hype and generative AI washing of content, it's increasingly difficult for business leaders and practitioners to go beyond the art of the possible and answer that critical question-how is generative AI actually being used in organizations?With over
... Read more
The CIO’s Guide to Adopting Generative AI

Five Keys to Success

by Kalyan Ramanathan, David E. Sweenor ...

Series series TinyTechGuides
In a world full of generative AI hoopla, it's easy to get lost in the maze of options and marketing hype. Don't get distracted by the vendor hype; instead, focus on building resilient, high-value platforms that will set you apart from the competition. The CIO’s Guide to Adopting Generative AI: Five Keys to Success fills a critical knowledge gap for CIOs and business leaders by succinctly offering ... Read more

$14.99 USD

In a world full of generative AI hoopla, it's easy to get lost in the maze of options and marketing hype. Don't get distracted by the vendor hype; instead, focus on building resilient, high-value platforms that will set you apart from the competition. The CIO’s Guide to Adopting Generative AI: Five Keys to Success fills a critical knowledge gap for CIOs and business leaders by succinctly offering
... Read more
Modern B2B Marketing

Practitioner's Guide for Marketing Excellence

by Kalyan Ramanathan, David E. Sweenor ...

Series series TinyTechGuides
There are untold resources on marketing and its different functions—brand marketing, content marketing, social media marketing, and more. However, throughout our combined fifty years in the field, we have failed to find a digestible book for business-to-business (B2B) marketing grounded in day-to-day realities that explains how various marketing functions fit together. This book provides practical ... Read more

$22.95 USD

There are untold resources on marketing and its different functions—brand marketing, content marketing, social media marketing, and more. However, throughout our combined fifty years in the field, we have failed to find a digestible book for business-to-business (B2B) marketing grounded in day-to-day realities that explains how various marketing functions fit together. This book provides practical
... Read more
Artificial Intelligence

An Executive Guide to Make AI Work for Your Business

by David E. Sweenor ...

Series series TinyTechGuides
In the business world, the very term artificial intelligence (AI) is shrouded in mystery. For some, it’s the brains behind a robotic apocalypse. For others, it provides hope for a better society with self-driving cars, food security, and medical breakthroughs. But what about for businesses? For most executives , the term “AI” is vague, confusing, and although intriguing, it seems unapproachable ... Read more

$22.95 USD

In the business world, the very term artificial intelligence (AI) is shrouded in mystery. For some, it’s the brains behind a robotic apocalypse. For others, it provides hope for a better society with self-driving cars, food security, and medical breakthroughs. But what about for businesses? For most executives , the term “AI” is vague, confusing, and although intriguing, it seems unapproachable
... Read more
Artificial Intelligence

An Executive Guide to Make AI Work for Your Business

by David E Sweenor ...

In the business world, the very term artificial intelligence (AI) is shrouded in mystery. For some, it's the brains behind a robotic apocalypse. For others, it provides hope for a better society with self-driving cars, food security, and medical breakthroughs. But what about for businesses? For most executives , the term "AI" is vague, confusing, and although intriguing, it seems unapproachable ... Read more

$21.99 USD

In the business world, the very term artificial intelligence (AI) is shrouded in mystery. For some, it's the brains behind a robotic apocalypse. For others, it provides hope for a better society with self-driving cars, food security, and medical breakthroughs. But what about for businesses? For most executives , the term "AI" is vague, confusing, and although intriguing, it seems unapproachable
... Read more

Rise of Generative AI and ChatGPT

Understand how Generative AI and ChatGPT are transforming and reshaping the business world (English Edition)

by Utpal Chakraborty, Soumyadeep Roy, Sumit Kumar ...

Generative AI and ChatGPT have the potential to transform industries and society by improving efficiency, enhancing creativity, and enabling more personalized experiences. If you are someone who is looking to stay ahead of the curve in this rapidly evolving digital age and utilize its potential, this book is for you. This book gives a comprehensive overview of Generative AI and ChatGPT, the ... Read more

$14.39 USD or Free with Kobo Plus

Generative AI and ChatGPT have the potential to transform industries and society by improving efficiency, enhancing creativity, and enabling more personalized experiences. If you are someone who is looking to stay ahead of the curve in this rapidly evolving digital age and utilize its potential, this book is for you. This book gives a comprehensive overview of Generative AI and ChatGPT, the
... Read more
Generative AI

How ChatGPT and Other AI Tools Will Revolutionize Business

by Tom Taulli ...

Series series Professional and Applied Computing (R0)
This book will show how generative technology works and the drivers. It will also look at the applications – showing what various startupsand large companies are doing in the space. There will also be a look at the challenges and risk factors.During the past decade, companies have spent billions on AI. But the focus has been on applying the technology to predictions – which is known as analytical ... Read more

$49.49 USD

This book will show how generative technology works and the drivers. It will also look at the applications – showing what various startupsand large companies are doing in the space. There will also be a look at the challenges and risk factors.During the past decade, companies have spent billions on AI. But the focus has been on applying the technology to predictions – which is known as analytical
... Read more
The AI Factor

How to Apply Artificial Intelligence and Use Big Data to Grow Your Business Exponentially

by Asha Saxena ...

Take heart. AI is none of those things. It’s part of our everyday lives, and it has the power to transform your business.This book will put AI, big data, the cloud, robotics, and smart devices in context. It will reveal how these technologies can dramatically multiply any businesses—including yours—by strategically using your data’s latent, transformative potential.Noted business leader, data ... Read more

$9.99 USD

Also available as: Audiobook

Take heart. AI is none of those things. It’s part of our everyday lives, and it has the power to transform your business.This book will put AI, big data, the cloud, robotics, and smart devices in context. It will reveal how these technologies can dramatically multiply any businesses—including yours—by strategically using your data’s latent, transformative potential.Noted business leader, data
... Read more

Also available as: Audiobook

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Top Series in United States

TinyTechGuides

TinyTechGuides

TinyTechGuides

The PMM's Prompt Playbook

The Generative AI Practitioner's Guide: How to Apply LLM Patterns for Enterprise Applications: How to Apply LLM Patterns for Enterprise

The Generative AI Practitioner’s Guide

Generative AI Business Applications

Generative AI Business Applications

The CIO’s Guide to Adopting Generative AI

Modern B2B Marketing

Artificial Intelligence

Artificial Intelligence

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Rise of Generative AI and ChatGPT

Generative AI

The AI Factor

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