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Design for Cognitive Bias

by David Dylan Thomas ...

We humans are messy, illogical creatures who like to imagine we're in control-but we blithely let our biases lead us astray. In Design for Cognitive Bias, David Dylan Thomas lays bare the irrational forces that shape our everyday decisions and, inevitably, inform the experiences we craft. Once we grasp the logic powering these forces, we stand a fighting chance of confronting them, tempering them, ... Read more

$16.99 USD

Also available as: Audiobook

We humans are messy, illogical creatures who like to imagine we're in control-but we blithely let our biases lead us astray. In Design for Cognitive Bias, David Dylan Thomas lays bare the irrational forces that shape our everyday decisions and, inevitably, inform the experiences we craft. Once we grasp the logic powering these forces, we stand a fighting chance of confronting them, tempering them,
... Read more

Also available as: Audiobook
Audiobook

Design for Cognitive Bias

by David Dylan Thomas ...

Narrated by David Dylan Thomas ...

Unabridged

2 hours 37 min

We humans are messy, illogical creatures who like to imagine we’re in control—but we blithely let our biases lead us astray. In Design for Cognitive Bias, David Dylan Thomas lays bare the irrational forces that shape our everyday decisions and, inevitably, inform the experiences we craft. Once we grasp the logic powering these forces, we stand a fighting chance of confronting them, tempering them, ... Read more

$12.99 USD or Free with Kobo Plus

Also available as: eBook

We humans are messy, illogical creatures who like to imagine we’re in control—but we blithely let our biases lead us astray. In Design for Cognitive Bias, David Dylan Thomas lays bare the irrational forces that shape our everyday decisions and, inevitably, inform the experiences we craft. Once we grasp the logic powering these forces, we stand a fighting chance of confronting them, tempering them,
... Read more

Also available as: eBook

Ask for More

10 Questions to Negotiate Anything

by Alexandra Carter ...

An instant Wall Street Journal bestseller and “a joy to read” (Douglas Stone and Sheila Heen, authors of Difficult Conversations), Ask for More shows that by asking better questions, you get better answers—and better results from any negotiation.Negotiation is not a zero-sum game. It’s an essential skill for your career that can also improve your closest relationships and your everyday life. Still ... Read more

$11.99 USD

Also available as: Audiobook

An instant Wall Street Journal bestseller and “a joy to read” (Douglas Stone and Sheila Heen, authors of Difficult Conversations), Ask for More shows that by asking better questions, you get better answers—and better results from any negotiation.Negotiation is not a zero-sum game. It’s an essential skill for your career that can also improve your closest relationships and your everyday life. Still
... Read more

Also available as: Audiobook
The Geek Way

The Radical Mindset that Drives Extraordinary Results

by Andrew McAfee ...

**The Geek Way reveals a new way to get big things done and shows how to change the way you think about work, teams, projects, and culture, and give you the insight and tools you need to harness our human superpowers of learning and cooperation."A handbook for disruptors." —Eric Schmidt**What is “being geeky?” It’s being a perennially curious person, one who's not afraid to tackle hard problems ... Read more

$14.99 USD

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**The Geek Way reveals a new way to get big things done and shows how to change the way you think about work, teams, projects, and culture, and give you the insight and tools you need to harness our human superpowers of learning and cooperation."A handbook for disruptors." —Eric Schmidt**What is “being geeky?” It’s being a perennially curious person, one who's not afraid to tackle hard problems
... Read more

Also available as: Audiobook
You Have More Influence Than You Think

How We Underestimate Our Powers of Persuasion, and Why It Matters

by Vanessa Bohns ...

**"This remarkable book will change the way you see your own potential." —Daniel H. Pink, author of DriveAn original investigation of our hidden power to persuade, and how to wield it wisely.**If you’ve ever felt ineffective, invisible, or inarticulate, chances are you weren’t actually any of those things. Those feelings may instead have been the result of a lack of awareness we all seem to have ... Read more

$12.29 USD

**"This remarkable book will change the way you see your own potential." —Daniel H. Pink, author of DriveAn original investigation of our hidden power to persuade, and how to wield it wisely.**If you’ve ever felt ineffective, invisible, or inarticulate, chances are you weren’t actually any of those things. Those feelings may instead have been the result of a lack of awareness we all seem to have
... Read more
Website Branding for Small Businesses

Secret Strategies for Building a Brand, Selling Products Online, and Creating a Lasting Community

by Nathalie Nahai ...

With so many customers taking to the web for information, every business needs to have an online presence, especially a small business. However, a simple website won’t suffice and each enterprise has to properly connect with customers to build and nurture a relationship that will ensure their devotion to the brand. This is where Nathalie Nahai, The Web Psychologist, steps in.Nahai expertly draws ... Read more

$13.99 USD

With so many customers taking to the web for information, every business needs to have an online presence, especially a small business. However, a simple website won’t suffice and each enterprise has to properly connect with customers to build and nurture a relationship that will ensure their devotion to the brand. This is where Nathalie Nahai, The Web Psychologist, steps in.Nahai expertly draws
... Read more
Digital Neuromarketing

The Psychology Of Persuasion In The Digital Age

by Sam Page ...

Marketing is psychology, in practice. That’s all it is.This book will introduce you to fascinating research in the areas of social psychology and consumer behavior. But more importantly, this book will show you exactly how you can apply these research findings to acquire more customers for your business.Focused specifically on digital marketing strategies, Digital Neuromarketing is packed full of ... Read more

$9.99 USD

Marketing is psychology, in practice. That’s all it is.This book will introduce you to fascinating research in the areas of social psychology and consumer behavior. But more importantly, this book will show you exactly how you can apply these research findings to acquire more customers for your business.Focused specifically on digital marketing strategies, Digital Neuromarketing is packed full of
... Read more
Just Enough Research

2024 Edition

by Erika Hall ...

Most design and business decisions are based on some combination of personal preferences, fear, and wishful thinking instead of sound evidence. Most design research is ineffective because it isn't asking or answering the right questions.Just Enough Research is here to help.Whether you're just starting out in your design career, in the middle of a whole mess of product decisions, or trying to help ... Read more

$22.99 USD

Most design and business decisions are based on some combination of personal preferences, fear, and wishful thinking instead of sound evidence. Most design research is ineffective because it isn't asking or answering the right questions.Just Enough Research is here to help.Whether you're just starting out in your design career, in the middle of a whole mess of product decisions, or trying to help
... Read more
Who’s Raising the Kids?

Big Tech, Big Business, and the Lives of Children

by Susan Linn ...

**From a world-renowned expert on creative play and the impact of commercial marketing on children, a timely investigation into how big tech is hijacking childhood—and what we can do about it“Engrossing and insightful . . . rich with details that paint a full portrait of contemporary child-corporate relations.” —Zephyr Teachout, The New York Times Book Review**Even before COVID-19, digital ... Read more

$13.99 USD or Free with Kobo Plus

Also available as: Audiobook

**From a world-renowned expert on creative play and the impact of commercial marketing on children, a timely investigation into how big tech is hijacking childhood—and what we can do about it“Engrossing and insightful . . . rich with details that paint a full portrait of contemporary child-corporate relations.” —Zephyr Teachout, The New York Times Book Review**Even before COVID-19, digital
... Read more

Also available as: Audiobook
The Skill Code

How to Save Human Ability in an Age of Intelligent Machines

by Matt Beane ...

From one of the world’s top researchers on work and technology comes an insightful and surprising guide to protecting your skill in a world filling with AI and robots.Think of your most valuable skill, the thing you can reliably do under pressure to deliver results. How did you learn it?Whatever your job – plumber, attorney, teacher, surgeon – decades of research show that you achieved mastery by ... Read more

$13.99 USD

Also available as: Audiobook

From one of the world’s top researchers on work and technology comes an insightful and surprising guide to protecting your skill in a world filling with AI and robots.Think of your most valuable skill, the thing you can reliably do under pressure to deliver results. How did you learn it?Whatever your job – plumber, attorney, teacher, surgeon – decades of research show that you achieved mastery by
... Read more

Also available as: Audiobook
The Fuzzy and the Techie

Why the Liberal Arts Will Rule the Digital World

by Scott Hartley ...

"Artfully explains why it is time for us to get over the false division between the human and the technical."—Tim Brown, CEO of IDEO and author of Change by DesignScott Hartley first heard the terms fuzzy and techie while studying political science at Stanford University. If you majored in humanities or social sciences, you were a fuzzy. If you majored in computer or hard sciences, you were a ... Read more

$12.99 USD or Free with Kobo Plus

"Artfully explains why it is time for us to get over the false division between the human and the technical."—Tim Brown, CEO of IDEO and author of Change by DesignScott Hartley first heard the terms fuzzy and techie while studying political science at Stanford University. If you majored in humanities or social sciences, you were a fuzzy. If you majored in computer or hard sciences, you were a
... Read more
Raising Humans in a Digital World

Helping Kids Build a Healthy Relationship with Technology

by Diana Graber ...

The Internet can be a scary, dangerous place especially for children. This book shows parents how to help digital kids navigate this environment.Sexting, cyberbullying, revenge porn, online predators…all of these potential threats can tempt parents to snatch the smartphone or tablet out of their children's hands. While avoidance might eliminate the dangers, that approach also means your child ... Read more

$12.99 USD or Free with Kobo Plus

Also available as: Audiobook

The Internet can be a scary, dangerous place especially for children. This book shows parents how to help digital kids navigate this environment.Sexting, cyberbullying, revenge porn, online predators…all of these potential threats can tempt parents to snatch the smartphone or tablet out of their children's hands. While avoidance might eliminate the dangers, that approach also means your child
... Read more

Also available as: Audiobook

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Design for Cognitive Bias

Design for Cognitive Bias

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The Geek Way

You Have More Influence Than You Think

Website Branding for Small Businesses

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The Fuzzy and the Techie

Raising Humans in a Digital World

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