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“david dunne”

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  • Redesigning Value

    A Practical Manifesto for Designers and Organizations

    by David Dunne, Chris Ferguson, Paolo Korre ...
    Businesses and designers both want to create value. What could go wrong?Time and again, ambitious design projects within organizations fail to deliver the sort of impact designers believe is possible, and managers say they want. At the root of such failures are basic disconnects between how managers and designers view the world.Managers often look to design to increase financial value, while ... Read more

    $25.89 USD