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“david c edelman”

Showing 1 - 12 of 12 results for “david c edelman”
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  • Personalized

    Customer Strategy in the Age of AI

    by Mark Abraham, David C. Edelman ...
    A USA Today BestsellerIn a world where consumers expect more—instantly and seamlessly—personalization is a strategic imperative.Consumers want personalized experiences, but few companies are rising to the challenge. Those that succeed in personalization build trusted relationships with millions of customers and engage with them at every step throughout their journey. Through the power of AI, they ... Read more

    $23.99 USD or Free with Kobo Plus

    Also available as: Audiobook

    Also available as: Audiobook

  • Audiobook

    Personalized

    Customer Strategy in the Age of AI

    by Mark Abraham, David C. Edelman ...
    Narrated by Christopher Douyard ...

    Unabridged

    8 hours 12 min

    Consumers want personalized experiences, but few companies are rising to the challenge. To be done effectively, personalization must be a critical element of an organization's strategy.Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization: ... Read more

    $19.99 USD

    Also available as: eBook

    Also available as: eBook

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  • Scaling Innovation

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    by Madhavan Ramanujam, Eddie Hartman ...
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  • The Sales Innovation Paradox

    Harnessing Modern Methods for Optimal Sales Performance

    by Howard Dover ...
    Why can’t sales seem to catch up with innovation?In The Sales Innovation Paradox, Howard Dover uses his decade of experience as a sales technologist and professor to answer the question: Why has investment in salesperson training and a huge transformation of available technology in the last decade not resulted in more efficacy in the modern sales world for most companies?In addressing this paradox ... Read more

    $8.09 USD or Free with Kobo Plus

  • The ROI of Thought Leadership

    Calculating the Value that Sets Organizations Apart

    by Cindy Anderson, Anthony Marshall ...
    The power of corporate thought leadership, finally quantified through expansive rigorous empirical researchThe ROI of Thought Leadership: Calculating the Value that Sets Organizations Apart reveals the findings of rigorious research conducted by authors Anthony Marshall and Cindy Anderson, leaders at IBM's Institute for Business Value (IBV), where they surveyed more than 4,000 C-level executives ... Read more

    $18.00 USD

    Also available as: Audiobook

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  • 3D Printing A Complete Guide - 2021 Edition

    by Gerardus Blokdyk ...
    Does the new generation of desktop 3D printers integrate industrial 3D printing systems features?How could you expand or contract the project based on your department goals and timelines?What actions could business and policy-makers take for the environment and sustainability?What advantages to you think 3D printing technology can bring to manufacturing companies?What benefits do you expect will ... Read more

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  • Lean Startup: A One Step At A Time Entrepreneur's Mindset Guide to Building and Continuously Scaling Up Your Small Business; Boost Productivity and Achieve Goals and Success by Using Agile Strategies

    by Philip Small ...
    Yes, You Can Build A Successful Startup On The First Try - Here's How To Pick The Right Business Strategy And Manage Your Business Like A ProAre you working on a business idea but not sure how to turn it into an actual business?First of all, don't believe the people who say that everyone's first business is doomed to be a failure.It's true that many first-time entrepreneurs fail and end up in debt ... Read more

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  • The Digitalization of the 21st Century Supply Chain

    by Stuart Rosenberg ...
    The goal of this book is to gain a clear picture of the current status and future challenges with regard to the digitalization of the supply chain – from the perspective of the suppliers, the manufacturers, and the customers. They were the target groups of the book.Digitization has touched upon all aspects of businesses, including supply chains. Technologies such as RFID, GPS, and sensors have ... Read more

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  • Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperatives

    by Stan Rapp ...
    Attract New Customers and Exceed Revenue Goals with iDirect Marketing!“A simple concept ties this incredibly useful book together. Every marketer now is an iDirect marketer. You ignore this concept, and this book, at your own peril.”Al Ries, author of War in the Boardroom“How do you get your brand heard, trusted, and remembered? The answer is in the confluence of digital and direct to form a ... Read more

    $34.09 USD

  • The ChatGPT Print On Demand Millionaire Blueprint (GPT-5 2025 Edition)

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    Series Book 4 - ChatGPT Millionaire Blueprint
    A Print-on-Demand Fortune in 12 Months with ChatGPT.ChatGPT has unleashed a gold rush for AI-powered entrepreneurs. Now, business growth expert Oliver Cornish tears back the curtain on the explosive world of generative AI in his revised blueprint for print-on-demand success. Learn how to:• Harness ChatGPT and latest AI to create thousands of niche product designs matched to viral trends• Validate ... Read more

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  • ChatGPT Cashflow Build Your own Artificial Intelligence, Passive Income Empire on Autopilot

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    Are you tired of the daily grind, yearning for a life of financial independence and flexibility? Look no further! This groundbreaking playbook unveils the untapped power of ChatGPT, the cutting-edge language model that has revolutionized the world of AI.Inside this captivating guide, you'll discover a treasure trove of strategies, tips, and real-world examples that will empower you to break free ... Read more

    $9.99 USD or Free with Kobo Plus