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“david bejou”

Showing 1 - 7 of 7 results for “david bejou”
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  • The Future of Relationship Marketing

    Edited by David Bejou, Adrian Palmer ...
    The best papers from the Eleventh Annual Colloquium in Relationship Marketing held in Cheltenham, United Kingdom in 2003The impact of a positive buyer-seller relationship on the profits and customer retention of any company should never be minimized. The Future of Relationship Marketing presents carefully chosen proceedings from the Eleventh Annual Colloquium in Relationship Marketing (Cheltenham, ... Read more

    $82.99 USD

  • Customer Relationship Management in Electronic Markets

    by Gopalkrishnan R Iyer, David Bejou ...
    Discover an important tool in the development of new marketing strategies for satisfying online customers!Edited by two experts in the fields of business and marketing, Customer Relationship Management in Electronic Markets is designed to help you build Internet relationships that lead to customer retention and long-term loyalty. With this book, you will be able to offer customers the benefits ... Read more

    $38.99 USD

  • Customer Lifetime Value

    Reshaping the Way We Manage to Maximize Profits

    Edited by David Bejou, Timothy L. Keningham, Lerzan Aksoy ...
    Get the competitive edge by effectively managing customer lifetime valueThe customer lifetime value (CLV) concept is extensively changing the way today’s business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is a text that shows in detail how managers and ... Read more

    $67.99 USD

  • Profit Maximization Through Customer Relationship Marketing

    Measurement, Prediction, and Implementation

    Edited by Lerzan Aksoy, Timothy Keiningham, David Bejou ...
    Discover approaches to make customer relationship marketing more effective Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation takes the various elements of customer centric marketing and brings them together using the latest research and case studies from various industries. Respected top researchers review and discuss research and concepts to ... Read more

    $79.99 USD

  • Capturing Customer Equity

    Moving from Products to Customers

    Edited by David Bejou, R. Gopalkrishnan ...
    One of the most important new concepts in marketing is customer equityhere’s the essential information you need to create and manage it!This book presents thought-provoking, cutting-edge writing on customer equity management. The editors and contributing authors are top international marketing researchers who share their expertise in this new area of marketing research and practice. Capturing ... Read more

    $72.99 USD

  • Internal Relationship Management

    Linking Human Resources to Marketing Performance

    by Michael D Hartline, David Bejou ...
    Use these techniques to improve staff performance!Internal Relationship Management: Linking Human Resources to Marketing Performance shows how businesses can develop and maintain positive interactions between managers and employees. This book provides cutting-edge research on the management of internal customers (i.e., employees) that offers practical suggestions to improve internal service, ... Read more

    $34.99 USD

  • Customer Lifetime Value

    Reshaping the Way We Manage to Maximize Profits

    Edited by David Bejou, Timothy Keiningham, Lerzan Aksoy ...
    Get the competitive edge by effectively managing customer lifetime valueThe customer lifetime value (CLV) concept is extensively changing the way today’s business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maxi ... Read more

    $67.99 USD