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  • The Executive's Guide to Enterprise Social Media Strategy

    How Social Networks Are Radically Transforming Your Business

    Series Book 42 - Wiley and SAS Business Series
    Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies. Using straightforward language, accompanied by exhibits and fleshed out with real-world stories and revealing anecdotes, you will ... Read more

    $27.00 USD

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    Build a powerful social media strategy to increase buzz—and the bottom lineIn today’s fast-paced professional climate, large companies are learning that launching a website and taking a wait-and-see approach to engaging customers is not enough. Competition is fierce, and those who master the social media space are the ones who come out on top. There is greater urgency than ever before to establish ... Read more

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