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Top Series in United States

Showing 1 - 12 of 12 results for “david aaker”
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  • Aaker on Branding

    The Playbook to Building Strong Brands

    by David Aaker ...
    Some companies and products seem to thrive year after year.What’s their secret? A powerful brand.David Aaker, Vice Chairman of Prophet and Professor Emeritus at UC Berkeley, has won five major career awards in marketing and has written six groundbreaking books that have shaped how businesses build and grow their brands.Now, in this fully revised second edition, Aaker brings his most impactful ... Read more

    $8.69 USD or Free with Kobo Plus

  • Owning Game-Changing Subcategories

    Uncommon Growth in the Digital Age

    by David Aaker ...
    Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing subcategories fueled by digital.Owning Game-Changing Subcategories outlines the path to finding, managing, and leveraging new subcategories. In the digital age, the path has been made wider, shorter, and more frequently traveled. Throughout Owning Game-Changing ... Read more

    $8.69 USD or Free with Kobo Plus

  • The Future of Purpose-Driven Branding

    Signature Programs that Impact & Inspire Both Business and Society

    by David Aaker ...
    Today’s firms need a social effort that is serous and impactful to be relevant. It’s not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering—the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.As an influential voice in branding and market connection, David Aaker ... Read more

    $10.69 USD or Free with Kobo Plus

  • Aaker on Branding

    20 Principles That Drive Success

    by David Aaker ...
    " A highly concise and wonderfully cogent and insightful tutorial on the principles of brand stewardship and leadership." —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-ColaAaker on Branding presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications ... Read more

    $11.59 USD or Free with Kobo Plus

  • Creating Signature Stories

    Strategic Messaging that Persuades, Energizes and Inspires

    by David Aaker ...
    "All marketers should heed [the] advice" of this brand marketing guru in his latest book on digital storytelling." —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-ColaStories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories?intriguing, authentic, and involving ... Read more

    $8.69 USD or Free with Kobo Plus

  • Winning Through Platforms

    How to Succeed When Every Competitor Has One

    by Ted Moser, Charlotte Bloom, Omar Akhtar ...
    Series series American Marketing Association
    Winning through Platforms achieved #1 bestseller status, and is a Best Business Book Awards winner for 2024. It is your new go-to guide for modern competitive advantage.Digital platforms are no longer for just the tech elite. They’re spreading to every company and industry, powered by the growth of customer sensors, streaming data, and artificial intelligence—lighting the valuable customer Use ... Read more

    $19.69 USD

  • Audiobook

    Spanning Silos

    The New CMO Imperative

    by David Aaker ...
    Narrated by Phil Gigante ...

    Unabridged

    6 hours 55 min

    Powerful product, country, and functional silos are jeopardizing companies' marketing efforts. Because of silos, firms misallocate resources, send inconsistent messages to the marketplace, and fail to leverage scale economies and successes—all of which can threaten a company's survival.As David Aaker shows in Spanning Silos, the unfettered decentralization that produces silos is no longer feasible ... Read more

    $20.99 USD

    Also available as: eBook

    Also available as: eBook

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    Atomic Habits

    An Easy & Proven Way to Build Good Habits & Break Bad Ones

    by James Clear ...
    Narrated by James Clear ...

    Unabridged

    5 hours 35 min

    **The #1 New York Times bestseller.Over 25 million copies sold!Translated into 60+ languages!Tiny Changes, Remarkable Results**No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny ... Read more

    $20.00 USD

    Also available as: eBook

    Also available as: eBook

  • Solutions To Today's HR Challenges

    60 Top Experts Offer Practical Advice, Strategies, Answers

    by JoAnn Laing ...
    As the nation continues in an economic slowdown, HR professionals are facing new challenges in their everyday work. This book chronicles some solutions offered by experts to these challenges and suggestions on how best to prepare for a changing workplace environment. At the core of their responsibilities, HR professionals are charged with helping company leaders achieve their goals for the ... Read more

    $9.99 USD or Free with Kobo Plus

  • HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter)

    by Harvard Business Review, Michael E. Porter, W. Chan Kim, Renée Mauborgne ...
    Series series HBR's 10 Must Reads
    Is your company spending too much time on strategy development—with too little to show for it?If you read nothing else on strategy, read these 10 articles (featuring “What Is Strategy?” by Michael E. Porter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you catalyze your organization's strategy development and execution.HBR's 10 ... Read more

    $17.99 USD or Free with Kobo Plus

    Also available as: Audiobook

    Also available as: Audiobook

  • Understanding Michael Porter

    The Essential Guide to Competition and Strategy

    by Joan Magretta ...
    Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter’s frameworks are the foundation. But while everyone in business may know Porter’s name, many managers misunderstand and misuse his concepts.Understanding Michael Porter sets the record straight, ... Read more

    $25.19 USD or Free with Kobo Plus

    Also available as: Audiobook

    Also available as: Audiobook

  • The Lean Startup

    How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

    by Eric Ries ...
    Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned ... Read more

    $14.99 USD

    Also available as: Audiobook

    Also available as: Audiobook