Rakuten Kobo

Shopping Cart

Item(s) unavailable for purchase

Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.

itemsitem

- Unlimited access to eBooks
  
  Unlimited access to audiobooks
  
  No commitment, cancel anytime at kobo.com/account/subscriptions
  
  Get 1 credit every month for the audiobook of your choice
  
  No commitment, cancel anytime at kobo.com/account/subscriptions
  
  Unlimited access to eBooks
  
  Unlimited access to audiobooks
  
  No commitment, cancel anytime at kobo.com/account/subscriptions
  Audiobook
  by ,
  
  Available:
  
  . No commitment, cancel anytime at kobo.com/account/subscriptions.
  
  Pre-order
  1 audiobook monthly
  
  + FREE 30-day trial
  
  Special Offer
  
  Get 1 credit every month to exchange for an audiobook of your choice
  
  *No commitment, cancel anytime
  
  FREE

itemsitem

Unlimited access to eBooks

Unlimited access to audiobooks

No commitment, cancel anytime at kobo.com/account/subscriptions

Get 1 credit every month for the audiobook of your choice

No commitment, cancel anytime at kobo.com/account/subscriptions

Unlimited access to eBooks

Unlimited access to audiobooks

No commitment, cancel anytime at kobo.com/account/subscriptions
Audiobook
by ,

Available:
. No commitment, cancel anytime at kobo.com/account/subscriptions.

Pre-order
1 audiobook monthly

+ FREE 30-day trial

Special Offer

Get 1 credit every month to exchange for an audiobook of your choice

*No commitment, cancel anytime

FREE

Recommended For You

Skip side bar filters

Aaker on Branding

The Playbook to Building Strong Brands

by David Aaker ...

Some companies and products seem to thrive year after year.What’s their secret? A powerful brand.David Aaker, Vice Chairman of Prophet and Professor Emeritus at UC Berkeley, has won five major career awards in marketing and has written six groundbreaking books that have shaped how businesses build and grow their brands.Now, in this fully revised second edition, Aaker brings his most impactful ... Read more

$8.99 USD or Free with Kobo Plus

Some companies and products seem to thrive year after year.What’s their secret? A powerful brand.David Aaker, Vice Chairman of Prophet and Professor Emeritus at UC Berkeley, has won five major career awards in marketing and has written six groundbreaking books that have shaped how businesses build and grow their brands.Now, in this fully revised second edition, Aaker brings his most impactful
... Read more
Owning Game-Changing Subcategories

Uncommon Growth in the Digital Age

by David Aaker ...

Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing subcategories fueled by digital.Owning Game-Changing Subcategories outlines the path to finding, managing, and leveraging new subcategories. In the digital age, the path has been made wider, shorter, and more frequently traveled. Throughout Owning Game-Changing ... Read more

$8.69 USD or Free with Kobo Plus

Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing subcategories fueled by digital.Owning Game-Changing Subcategories outlines the path to finding, managing, and leveraging new subcategories. In the digital age, the path has been made wider, shorter, and more frequently traveled. Throughout Owning Game-Changing
... Read more
The Future of Purpose-Driven Branding

Signature Programs that Impact & Inspire Both Business and Society

by David Aaker ...

Today’s firms need a social effort that is serous and impactful to be relevant. It’s not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering—the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.As an influential voice in branding and market connection, David Aaker ... Read more

$10.99 USD or Free with Kobo Plus

Today’s firms need a social effort that is serous and impactful to be relevant. It’s not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering—the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.As an influential voice in branding and market connection, David Aaker
... Read more
Aaker on Branding

20 Principles That Drive Success

by David Aaker ...

" A highly concise and wonderfully cogent and insightful tutorial on the principles of brand stewardship and leadership." —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-ColaAaker on Branding presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications ... Read more

$11.59 USD or Free with Kobo Plus

" A highly concise and wonderfully cogent and insightful tutorial on the principles of brand stewardship and leadership." —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-ColaAaker on Branding presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications
... Read more
Creating Signature Stories

Strategic Messaging that Persuades, Energizes and Inspires

by David Aaker ...

"All marketers should heed [the] advice" of this brand marketing guru in his latest book on digital storytelling." —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-ColaStories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories?intriguing, authentic, and involving ... Read more

$8.69 USD or Free with Kobo Plus

"All marketers should heed [the] advice" of this brand marketing guru in his latest book on digital storytelling." —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-ColaStories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories?intriguing, authentic, and involving
... Read more
Winning Through Platforms

How to Succeed When Every Competitor Has One

by Ted Moser, Charlotte Bloom, Omar Akhtar ...

Series series American Marketing Association
Winning through Platforms achieved #1 bestseller status, and is a Best Business Book Awards winner for 2024. It is your new go-to guide for modern competitive advantage.Digital platforms are no longer for just the tech elite. They’re spreading to every company and industry, powered by the growth of customer sensors, streaming data, and artificial intelligence—lighting the valuable customer Use ... Read more

$19.99 USD

Winning through Platforms achieved #1 bestseller status, and is a Best Business Book Awards winner for 2024. It is your new go-to guide for modern competitive advantage.Digital platforms are no longer for just the tech elite. They’re spreading to every company and industry, powered by the growth of customer sensors, streaming data, and artificial intelligence—lighting the valuable customer Use
... Read more
Audiobook

Spanning Silos

The New CMO Imperative

by David Aaker ...

Narrated by Phil Gigante ...

Unabridged

6 hours 55 min

Powerful product, country, and functional silos are jeopardizing companies' marketing efforts. Because of silos, firms misallocate resources, send inconsistent messages to the marketplace, and fail to leverage scale economies and successes—all of which can threaten a company's survival.As David Aaker shows in Spanning Silos, the unfettered decentralization that produces silos is no longer feasible ... Read more

$20.99 USD

Also available as: eBook

Powerful product, country, and functional silos are jeopardizing companies' marketing efforts. Because of silos, firms misallocate resources, send inconsistent messages to the marketplace, and fail to leverage scale economies and successes—all of which can threaten a company's survival.As David Aaker shows in Spanning Silos, the unfettered decentralization that produces silos is no longer feasible
... Read more

Also available as: eBook

Star Brands

A Brand Manager's Guide to Build, Manage & Market Brands

by Carolina Rogoll ...

For anyone who wants to learn the fundamentals of branding in an approachable way without poring over dense text or hiring an expensive consultant, Star Brands presents a unique model that offers structured guidance and professional tips for building, managing, and marketing any brand. Created by savvy brand manager Carolina Rogoll, the star brand model is a perfect intersection of solid marketing ... Read more

$18.99 USD

For anyone who wants to learn the fundamentals of branding in an approachable way without poring over dense text or hiring an expensive consultant, Star Brands presents a unique model that offers structured guidance and professional tips for building, managing, and marketing any brand. Created by savvy brand manager Carolina Rogoll, the star brand model is a perfect intersection of solid marketing
... Read more
Infectious

How to Connect Deeply and Unleash the Energetic Leader Within

by Achim Nowak ...

Master performance coach Achim Nowak teaches readers how to create profound interpersonal connections for explosive business success!Technology has transformed the way we communicate. We send and receive more and more emails every day. We text. We tweet. We have reduced our communications down to efficient sound bites—and at the same time, many of us seem to know less and less about how to connect ... Read more

$14.99 USD

Master performance coach Achim Nowak teaches readers how to create profound interpersonal connections for explosive business success!Technology has transformed the way we communicate. We send and receive more and more emails every day. We text. We tweet. We have reduced our communications down to efficient sound bites—and at the same time, many of us seem to know less and less about how to connect
... Read more
The 7 Secret Keys to Startup Success

What You Need to Know to Win

by David J. Muchow ...

Finally, a new kind of business startup book—packed full of practical advice plus essential legal information you really need but don’t get in business school or anywhere else!The 7 Secret Keys to Startup Success is the one book every entrepreneur should have. David J. Muchow, an award-winning, thirty-year serial entrepreneur and lawyer, gives you practical legal and business advice covering every ... Read more

$17.99 USD

Finally, a new kind of business startup book—packed full of practical advice plus essential legal information you really need but don’t get in business school or anywhere else!The 7 Secret Keys to Startup Success is the one book every entrepreneur should have. David J. Muchow, an award-winning, thirty-year serial entrepreneur and lawyer, gives you practical legal and business advice covering every
... Read more
Thriving in the Storm

9 Principles to Help You Overcome Any Adversity

by Bill Murphy ...

**Wall Street Journal and USA Today bestseller!When the storm hits, you have three choices: give up and become a victim; do what you can to survive; or learn to thrive.**You don’t need to have exceptional talents or resources to overcome adversity, be resilient, and achieve extraordinary goals. You are capable of more than you realize. You can learn to thrive. Bill Murphy is proof.He’ll be the ... Read more

$14.99 USD

**Wall Street Journal and USA Today bestseller!When the storm hits, you have three choices: give up and become a victim; do what you can to survive; or learn to thrive.**You don’t need to have exceptional talents or resources to overcome adversity, be resilient, and achieve extraordinary goals. You are capable of more than you realize. You can learn to thrive. Bill Murphy is proof.He’ll be the
... Read more
Make Money from Blogging

A Step-by-Step Guide to Start a Profitable Blog, Grow Traffic, and Build Multiple Income Streams Online

by Ethan Caldwell ...

This book provides a structured introduction to building and managing a blog with a focus on long-term sustainability and income generation. It outlines the essential steps required to move from idea to execution, including defining a target audience, selecting a niche, setting up a website, and developing a consistent content strategy. The material also examines how blogging fits within the ... Read more

$9.98 USD or Free with Kobo Plus

This book provides a structured introduction to building and managing a blog with a focus on long-term sustainability and income generation. It outlines the essential steps required to move from idea to execution, including defining a target audience, selecting a niche, setting up a website, and developing a consistent content strategy. The material also examines how blogging fits within the
... Read more

Rakuten Kobo

eReaders

Apps

Accessories

What is Kobo Super Points?

Reward Yourself

Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

+ FREE 30-day trial

Available:

1 audiobook monthly

+ FREE 30-day trial

Recommended For You

Top Series in United States

American Marketing Association

Aaker on Branding

Owning Game-Changing Subcategories

The Future of Purpose-Driven Branding

Aaker on Branding

Creating Signature Stories

Winning Through Platforms

Spanning Silos

People who read these also enjoyed

Star Brands

Infectious

The 7 Secret Keys to Startup Success

Thriving in the Storm

Make Money from Blogging

eReaders

Apps

Accessories

Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

+ FREE 30-day trial

Available:

1 audiobook monthly

+ FREE 30-day trial

Recommended For You

Top Series in United States

American Marketing Association

Show:

People who read these also enjoyed