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“dave chaffey”

Showing 1 - 12 of 12 results for “dave chaffey”
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  • Digital Marketing

    by Dave Chaffey, Fiona Ellis-Chadwick ...
    Discover more about effective Digital Marketing strategies and practices, and expand your knowledge of the field, learning from the success stories of some of the biggest brands.Digital Marketing, 8th edition is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their ... Read more

    $36.99 USD

  • Digital Business and E-Commerce Management

    by Dave Chaffey, Tanya Hemphill, David Edmundson-Bird ...
    Learn everything there is to know about the latest strategies and tactics for a successful digital business in one best-selling text.Digital Business and E-Commerce Management, 7th edition by Chaffey, Hemphill, and Edmundson-Bird, is the latest edition of this best-selling book, guaranteed to offer you the knowledge and skills to handle the speed of change faced by organisations in the digital ... Read more

    $43.99 USD

  • Digital Marketing

    by Dave Chaffey, Fiona Ellis-Chadwick ...
    Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing.This streamlined edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory ... Read more

    $43.99 USD

  • Digital Business and E-Commerce Management

    by Dave Chaffey ...
    This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good ... Read more

    $32.59 USD

  • Marketing Plans

    Profitable Strategies in the Digital Age

    by Malcolm McDonald, Hugh Wilson, Dave Chaffey ...
    The latest edition of the leading and internationally bestselling text on marketing planningIn the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm’s marketing and is complemented by ... Read more

    $30.00 USD

  • Total E-mail Marketing

    by Dave Chaffey ...
    E-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers. This second edition builds on the author’s successful formula, describing a practical approach to e-mail marketing for all marketers looking to exploit its potential or take their e-mail to the next level. Total e-Mail Marketing 2e draws on expertise and ... Read more

    $70.99 USD

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  • Get Your Business Online Now!

    by Todd Alexander ...
    Online business, or e-commerce, has become the buzzword of the past year. The media and key influencers alike are talking about the potential of e-commerce but many Australian businesses have not reached their potential and those managing them don’t know how to go about it.One of the obstacles is the lack of affordable, local knowledge in the area. The assumption is that anyone with a website can ... Read more

    $5.99 USD

  • Agile Governance and Audit

    An overview for auditors and agile teams

    by Christopher Wright ...
    Written in an engaging and entertaining style, Agile Governance and Audit serves as an ideal introduction for auditors and risk managers.Many auditors are now encountering Agile management methodologies for the first time. This can cause problems for the audit process because the methodology is very different from traditional project approaches. Aside from the difficulties faced by the auditor, an ... Read more

    $20.49 USD or Free with Kobo Plus

  • e-Marketing

    Applications of Information Technology and the Internet within Marketing

    by Cor Molenaar ...
    Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work. This doesn’t mean, however, that ‘old’ marketing tools are no longer relevant.In this brand new textbook, Cor Molenaar summarizes classic concepts and current ... Read more

    $101.99 USD

  • The Digital Marketing Handbook

    Deliver Powerful Digital Campaigns

    by Simon Kingsnorth ...
    Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising.The Digital Marketing Handbook takes the reader step by step through the various components of B2B and B2C online marketing, making it an essential companion to every marketer's desk. Highly practical in approach, it ... Read more

    $35.99 USD

  • Digital marketing like a PRO - completely revised edition

    Prepare. Run. Optimize.

    by Clo Willaerts ...
    How do you translate your business objectives into a digital marketing strategy?What are today's best practices for content marketing, email marketing, social media and online advertising?What is the practical use for new technologies like Augmented and Virtual Reality, the Internet of Things, Artificial Intelligence and chatbots?Digital Marketing like a PRO is an easy to follow, step-by-step ... Read more

    $28.89 USD

  • Direct and Digital Marketing in Practice

    by Brian Thomas, Matthew Housden ...
    Essential reading for those needing to get to grips with the latest and most powerful techniques available to skilled marketers.Direct and Digital Marketing in Practice is the essential manual for all managers, marketers and students. Incisive and thorough, the text has been fully updated to reflect the continuing impact and future implications of the Internet on marketing. This new 3rd edition is ... Read more

    $43.79 USD