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The Humility Imperative

Effective Leadership in an Era of Arrogance

by Dave Balter ...

The Humility Imperative begs the question: can one be confident and have humility at the same time? In order to explore that, this book emphasizes the very personal nature of leadership. It delivers authentic, raw evidence that building anything requires constant attentiveness to interpersonal dynamics. The Humility Imperative follows entrepreneur and investor Dave Balter's journey from the sale ... Read more

$6.99 USD or Free with Kobo Plus

The Humility Imperative begs the question: can one be confident and have humility at the same time? In order to explore that, this book emphasizes the very personal nature of leadership. It delivers authentic, raw evidence that building anything requires constant attentiveness to interpersonal dynamics. The Humility Imperative follows entrepreneur and investor Dave Balter's journey from the sale
... Read more
Grapevine

Why Buzz Was a Fad but Word of Mouth Is Forever

by Dave Balter ...

Word of mouth is an amazingly powerful force — but how does it really work?.Businesses have become obsessed with stimulating word-of- mouth to counteract the declining effectiveness of advertising. But it’s easier said than done.As the founder of BzzAgent, a community of more than 400,000 people who volunteer to talk to friends and acquaintances about products they genuinely love, Dave Balter is a ... Read more

$5.99 USD

Word of mouth is an amazingly powerful force — but how does it really work?.Businesses have become obsessed with stimulating word-of- mouth to counteract the declining effectiveness of advertising. But it’s easier said than done.As the founder of BzzAgent, a community of more than 400,000 people who volunteer to talk to friends and acquaintances about products they genuinely love, Dave Balter is a
... Read more

Contagious

Why Things Catch On

by Jonah Berger ...

The New York Times bestseller that explains why certain products and ideas become popular.“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on HappinessWhat makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk ... Read more

$13.99 USD

Also available as: Audiobook

The New York Times bestseller that explains why certain products and ideas become popular.“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on HappinessWhat makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk
... Read more

Also available as: Audiobook
Shopper Marketing

How to Increase Purchase Decisions at the Point of Sale

by Ville Maila, Markus Ståhlberg ...

Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful ... Read more

$41.39 USD

Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful
... Read more
Bargain Fever

How to Shop in a Discounted World

by Mark Ellwood ...

When Coca-Cola offered the first retail coupon in the 1880s, customers were thrilled. But today, one in four American shoppers will buy something only if it's on sale, and almost half of all merchandise carries a promotional price. The relentless pursuit of deals has totally disrupted the relationship between buyers and sellers. In this playful, well-researched book, journalist Mark Ellwood ... Read more

$14.99 USD

When Coca-Cola offered the first retail coupon in the 1880s, customers were thrilled. But today, one in four American shoppers will buy something only if it's on sale, and almost half of all merchandise carries a promotional price. The relentless pursuit of deals has totally disrupted the relationship between buyers and sellers. In this playful, well-researched book, journalist Mark Ellwood
... Read more
A Joosr Guide to... Contagious by Jonah Berger: Why Things Catch On

by Joosr ...

In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com.What makes some messages go viral while others ... Read more

$2.99 USD or Free with Kobo Plus

In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com.What makes some messages go viral while others
... Read more
Generation M

Young Muslims Changing the World

by Shelina Janmohamed ...

What does it mean to be young and Muslim today? There is a segment of the world's 1.6 billion Muslims that is more influential than any other, and will shape not just the future of Muslims, but also the world around them: meet 'Generation M'.From fashion magazines to social networking, the 'Mipsterz' to the 'Haloodies', halal internet dating to Muslim boy bands, Generation M are making their mark. ... Read more

$22.19 USD

What does it mean to be young and Muslim today? There is a segment of the world's 1.6 billion Muslims that is more influential than any other, and will shape not just the future of Muslims, but also the world around them: meet 'Generation M'.From fashion magazines to social networking, the 'Mipsterz' to the 'Haloodies', halal internet dating to Muslim boy bands, Generation M are making their mark.
... Read more
YouthNation

Building Remarkable Brands in a Youth-Driven Culture

by Matt Britton ...

Youth is no longer an age—it's a commodityYouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to everyone—this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, ... Read more

$15.00 USD

Also available as: Audiobook

Youth is no longer an age—it's a commodityYouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to everyone—this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods,
... Read more

Also available as: Audiobook
THE ART OF SELLING

THE ART OF SELLING

by JOSÉ HÉLDER SARAIVA BACURAU ...

This book will help you better understand the art of selling, your reading will bring practical knowledge that will bring increased sales and growth.It is a practical, objective book and will help the reader to understand the buyer's mind. ... Read more

$5.89 USD or Free with Kobo Plus

This book will help you better understand the art of selling, your reading will bring practical knowledge that will bring increased sales and growth.It is a practical, objective book and will help the reader to understand the buyer's mind.
... Read more
The Basics Of Internet Marketing

by Edmund Loh & Vince Tan ...

Internet Marketing Basics For NewbiesMarketing has always been an exciting profession. There is the challenge of coming up with new and creative ways to catch the attention of the public, hold that attention long enough to build up enthusiasm for a product line, and then motivate consumers to take that final step and purchase the good or service.There is a lot of time and effort that goes into ... Read more

$7.87 USD or Free with Kobo Plus

Internet Marketing Basics For NewbiesMarketing has always been an exciting profession. There is the challenge of coming up with new and creative ways to catch the attention of the public, hold that attention long enough to build up enthusiasm for a product line, and then motivate consumers to take that final step and purchase the good or service.There is a lot of time and effort that goes into
... Read more
Analyzing Music in Advertising

Television Commercials and Consumer Choice

by Nicolai Graakjaer ...

Series series Routledge Interpretive Marketing Research
The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How ... Read more

$65.99 USD

The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How
... Read more
Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing

by Shane Atchison, Jason Burby ...

You can collect all the consumer data in the world, but it's not worth much if you aren't using it to move your business forward.Today, marketers and advertisers can do so much more than launch campaigns and hope for the best. Thanks to data, they can finally know what works and doesn't, and use that information to become more effective in the future.That's where this groundbreaking marketing ... Read more

$27.39 USD

You can collect all the consumer data in the world, but it's not worth much if you aren't using it to move your business forward.Today, marketers and advertisers can do so much more than launch campaigns and hope for the best. Thanks to data, they can finally know what works and doesn't, and use that information to become more effective in the future.That's where this groundbreaking marketing
... Read more

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“dave balter”

The Humility Imperative

Grapevine

People who read these also enjoyed

Contagious

Shopper Marketing

Bargain Fever

A Joosr Guide to... Contagious by Jonah Berger: Why Things Catch On

Generation M

YouthNation

THE ART OF SELLING

The Basics Of Internet Marketing

Analyzing Music in Advertising

Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing

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