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Brand Seduction

How Neuroscience Can Help Marketers Build Memorable Brands

by Daryl Weber ...

An examination of the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this to their advantage.In Brand Seduction, author Daryl Weber reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and makes decisions, and the important roles our emotions and unconscious play in our selections ... Read more

$2.99 USD or Free with Kobo Plus

Also available as: Audiobook

An examination of the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this to their advantage.In Brand Seduction, author Daryl Weber reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and makes decisions, and the important roles our emotions and unconscious play in our selections
... Read more

Also available as: Audiobook
Audiobook

Brand Seduction

How Neuroscience Can Help Marketers Build Memorable Brands

by Daryl Weber ...

Narrated by Jeff Cummings ...

Unabridged

6 hours 38 min

For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act.In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds ... Read more

$35.99 USD

Also available as: eBook

For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act.In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds
... Read more

Also available as: eBook

Social Media Marketing In A Week

Create Your Successful Social Media Strategy In Just Seven Days

by Nick Smith ...

Social Media Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you need to know in just seven short chapters. From making the right first impression and having a unified message and strategy, to knowing where your audience is, engaging them and managing your reputation, you'll discover how to build a relationship with your customers on sites ... Read more

$2.99 USD

Social Media Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you need to know in just seven short chapters. From making the right first impression and having a unified message and strategy, to knowing where your audience is, engaging them and managing your reputation, you'll discover how to build a relationship with your customers on sites
... Read more
Why It Sells

Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys

by Marcel Danesi ...

Series series The R&L Series in Mass Communication
Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi-an entertaining and insightful tour guide-decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not ... Read more

$42.09 USD

Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi-an entertaining and insightful tour guide-decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not
... Read more
How to be an advertising genius. The big book of advertising clichés

by Ravi Prasad ...

Firstly, you can think of this book as the advertising equivalent of a 'bird watching' guide and check off the ones you recognise. Play it like a game one night when you're watching TV for endless hours of fun with the whole family.If you're a client, you can use it to measure your agencies work and diligence.If you're in advertising, and recognise your fingerprints on any of these, you can feel ... Read more

$3.99 USD or Free with Kobo Plus

Firstly, you can think of this book as the advertising equivalent of a 'bird watching' guide and check off the ones you recognise. Play it like a game one night when you're watching TV for endless hours of fun with the whole family.If you're a client, you can use it to measure your agencies work and diligence.If you're in advertising, and recognise your fingerprints on any of these, you can feel
... Read more
Flood Your Websites and Blogs with Free Traffic: Quickly Learn How to Send Visitors to Your Web Sites the Organic Way

by Amanda Eliza Bertha ...

There is a whole new world out there and it is still possible to draw a huge crowd to your website.What search engines like is the social media sharing that goes on with your site. If people can share your posts and articles with an easy button that lets your content reach Facebook, Twitter, Google+ or any of the other big name social media sites, the search engines will love you. ... Read more

$3.20 USD or Free with Kobo Plus

There is a whole new world out there and it is still possible to draw a huge crowd to your website.What search engines like is the social media sharing that goes on with your site. If people can share your posts and articles with an easy button that lets your content reach Facebook, Twitter, Google+ or any of the other big name social media sites, the search engines will love you.
... Read more
YouthNation

Building Remarkable Brands in a Youth-Driven Culture

by Matt Britton ...

Youth is no longer an age—it's a commodityYouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to everyone—this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, ... Read more

$15.00 USD

Also available as: Audiobook

Youth is no longer an age—it's a commodityYouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to everyone—this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods,
... Read more

Also available as: Audiobook
Using Facebook to Power Up Your Business

by V.T. ...

Facebook connects billions of people together around the whole world, and if you are a business owner, you got to have a Facebook page for your business. If not, you'll lose out big time!This ebook compiles tons of tips from REAL Facebook business owners, sharing how they use Facebook as a marketing tool to pull more customers to their businesses. It allows them to collect leads, get their ... Read more

$3.99 USD

Facebook connects billions of people together around the whole world, and if you are a business owner, you got to have a Facebook page for your business. If not, you'll lose out big time!This ebook compiles tons of tips from REAL Facebook business owners, sharing how they use Facebook as a marketing tool to pull more customers to their businesses. It allows them to collect leads, get their
... Read more
Brand New: The Shape of Brands to Come

by Wally Olins ...

The world’s leading practitioner of branding predicts the future of companies’ identities in an ever -changing marketing landscapeWhat is the future for brands and branding? Does globalization mean that variety and individuality will be crushed out of existence by massive multinationals? Will everywhere and everything become similar, like the world of airports today? Or will there still be room ... Read more

$15.19 USD

The world’s leading practitioner of branding predicts the future of companies’ identities in an ever -changing marketing landscapeWhat is the future for brands and branding? Does globalization mean that variety and individuality will be crushed out of existence by massive multinationals? Will everywhere and everything become similar, like the world of airports today? Or will there still be room
... Read more
Facebook fans gate application: build traffic to Facebook page by creating an enticing image with its own Like button

by Kenneth Parker ...

$2.99 USD
The Focused Networker

by Bette Daoust, Ph.D. ...

Networking is an art that will eventually lead to more business. You cannot take the process lightly; if you want to succeed you must constantly connect with others.Every day you see people, talk to people, stand in lineups, buy goods and services. Each one of these people you interact with could lead to more business. My husband is always talking to people in lineups. As a matter of fact, some ... Read more

$5.89 USD

Networking is an art that will eventually lead to more business. You cannot take the process lightly; if you want to succeed you must constantly connect with others.Every day you see people, talk to people, stand in lineups, buy goods and services. Each one of these people you interact with could lead to more business. My husband is always talking to people in lineups. As a matter of fact, some
... Read more
Growth Hacker

by Young Dinero ...

Growth Hacker is a detailed outline for people who want to have a bigger social media following. Anyone who doesn't have many followers, and wants to gain them without having to pay for them. I.E., people who want to grow their social media, and fill it with real, live, followers, who will really interact with them. ... Read more

$3.99 USD or Free with Kobo Plus

Growth Hacker is a detailed outline for people who want to have a bigger social media following. Anyone who doesn't have many followers, and wants to gain them without having to pay for them. I.E., people who want to grow their social media, and fill it with real, live, followers, who will really interact with them.
... Read more

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Brand Seduction

Brand Seduction

People who read these also enjoyed

Social Media Marketing In A Week

Why It Sells

How to be an advertising genius. The big book of advertising clichés

Flood Your Websites and Blogs with Free Traffic: Quickly Learn How to Send Visitors to Your Web Sites the Organic Way

YouthNation

Using Facebook to Power Up Your Business

Brand New: The Shape of Brands to Come

Facebook fans gate application: build traffic to Facebook page by creating an enticing image with its own Like button

The Focused Networker

Growth Hacker

eReaders

Apps

Accessories

Shopping Cart

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Your Shopping Cart is empty

Available:

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“daryl weber”

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