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Showing 1 - 12 of 12 results for “danny moss”
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  • Absolute Essentials of Public Relations

    by Danny Moss, Barbara Desanto ...
    Series series Absolute Essentials of Business and Economics
    Absolute Essentials of Public Relations offers a valuable quick-start introduction to the many facets and forms of public relations theory and practice. It explores contemporary public relations through multiple lenses by focusing on what public relations essentially comprises, how it has come into existence, what contexts public relations works within, what tools and techniques professionals can ... Read more

    $31.99 USD

  • Public Relations Cases

    International Perspectives

    Edited by Danny Moss, Barbara DeSanto ...
    This unique collection of contemporary international public relations (PR) case studies gives the reader in-depth insight into effective PR practice in a range of organizational contexts. The global cases demonstrate the breadth and sophistication of the public relations function, both in public and private sector organizations.This fully updated third edition of Public Relations Cases offers ... Read more

    $61.99 USD

  • Public Relations

    A Managerial Perspective

    by Barbara DeSanto, Danny Moss ...
    Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ... Read more

    $119.69 USD

  • Perspectives on Public Relations Research

    by Danny Moss, Dejan Vercic, Gary Warnaby ...
    Series series Routledge Advances in Management and Business Studies
    The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories underpinning current public relations thinking and ... Read more

    $79.99 USD

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  • The Alignment Factor

    Leveraging the Power of Total Stakeholder Support

    by Cees B.M. Van Riel ...
    The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in persuasively communicating a company's ethical and socially responsible behaviour, these groups can be kept ... Read more

    $89.99 USD

  • Global Marketing, Global Edition

    by Svend Hollensen ...
    Learn and develop skills involving strategic global marketing decision-makingGlobal Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide ... Read more

    $42.99 USD

  • Future Search

    Getting the Whole System in the Room for Vision, Commitment, and Action

    by Marvin Weisbord, Sandra Janoff ...
    NEW EDITION, REVISED AND UPDATED Future Search is among the best-established and most effective methods for enabling people to make and implement ambitious plans. It has been used to redesign IKEA’s product pipeline in Sweden, develop an integrated economic development plan in Northern Ireland, and demobilize child soldiers in Southern Sudan. Written by the originators, this book is the most up-to ... Read more

    $25.99 USD

  • Designing Organisations

    Why it matters and ways to do it well

    by Naomi Stanford ...
    A new approach to structuring a business to support strategy and maximise efficiency.Organisation design matters. Every organisation has a better chance of success if it's designed properly, and that design is regularly reviewed, refreshed and updated to reflect and support organisational goals.Based on the latest thinking and research, and taking into account the profound impact the Covid-19 ... Read more

    $14.59 USD

  • Fixing Fashion

    Rethinking the Way We Make, Market and Buy Our Clothes

    by Michael Lavergne ...
    Is global fashion a wolf in sheep’s clothing? An industry insider takes a hard look at the apparel trade.With sales of more than five hundred billion US dollars a year, the fashion industry is one of the most important sectors of the global economy, employing millions of men, women, and often children in the developing world. And yet its record is far from pretty. The collapse of Bangladesh's Rana ... Read more

    $13.99 USD

  • Essential Tools for Organisational Performance

    Tools, Models and Approaches for Managers and Consultants

    by Simon Burtonshaw-Gunn, Malik Salameh ...
    This book focuses on organizational development for increased business performance. The text and models cover process management, leading to change management and organizational development. Burtonshaw-Gunn and Salameh show that process implementation in any business depends on two key factors. First, the role of knowledge management in organizational and individual improvement is vital. Secondly, ... Read more

    $30.00 USD

  • Exploring Public Relations and Management Communication

    by Ralph Tench, Stephen Waddington ...
    Develop a clear understanding of the concepts and best practices in public relationsExploring Public Relations and Management Communication, 5th Edition by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic ... Read more

    $35.29 USD

  • Corporate Communication

    A Guide to Theory and Practice

    by Joep P. Cornelissen ...
    This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.The text has been updated to include:• changes to the workplace in light of the Covid-19 pandemic and the impact of hybrid working on employee communication• the ongoing impacts of digital disruption and transformation on corporate communication at ... Read more

    $82.79 USD