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Communication and Leadership in the 21st Century

The Difficult Path from Classical Public Relations to Genuine Modern Communication Management

Edited by Holger Sievert, Daniela Bell ...

For some people, Public Relations used to be "that former journalist type who deals with the media." However, the public perception of the profession has changed quite substantially. Communication has become a genuine modern management function. The integration of successful public relations is a crucial contribution to raising the level of professionalism in an organization. "Communication and ... Read more

$7.99 USD or Free with Kobo Plus

For some people, Public Relations used to be "that former journalist type who deals with the media." However, the public perception of the profession has changed quite substantially. Communication has become a genuine modern management function. The integration of successful public relations is a crucial contribution to raising the level of professionalism in an organization. "Communication and
... Read more

Responsible Entrepreneurship

Business and Society: Bridging the Gap

Edited by Bertelsmann Stiftung ...

Meeting the societal effects of demographic change, globalization, digitization and growing social inequality requires collective action on the part of government, civil society and the private sector. But what do businesses offer in developing effective solutions to the challenges we face as a society? The Bertelsmann Stiftung conducted global research on this question for the Reinhard Mohn Prize ... Read more

$16.99 USD or Free with Kobo Plus

Meeting the societal effects of demographic change, globalization, digitization and growing social inequality requires collective action on the part of government, civil society and the private sector. But what do businesses offer in developing effective solutions to the challenges we face as a society? The Bertelsmann Stiftung conducted global research on this question for the Reinhard Mohn Prize
... Read more
Digital Transformation of Learning Organizations

Edited by Dirk Ifenthaler, Sandra Hofhues, Marc Egloffstein, Christian Helbig ...

Series series Education (R0)
This open access volume provides insight into how organizations change through the adoption of digital technologies. Opportunities and challenges for individuals as well as the organization are addressed. It features four major themes: 1. Current research exploring the theoretical underpinnings of digital transformation of organizations. 2. Insights into available digital technologies as well as ... Read more

Free

This open access volume provides insight into how organizations change through the adoption of digital technologies. Opportunities and challenges for individuals as well as the organization are addressed. It features four major themes: 1. Current research exploring the theoretical underpinnings of digital transformation of organizations. 2. Insights into available digital technologies as well as
... Read more
Developing Mission Statements

A Very Brief Introduction

by Stefan Kühl ...

Series series Social Sciences (R0)
Companies are no longer the only organizations thatdevelop mission statements; administrations, hospitals,universities, schools and associations are following. After a phase of euphoria in which true miracles wereexpected, mission statements have come underincreasing critique for their moralizing overtones. Byapplying new approaches from organizational research,this book shows how thedevelopment ... Read more

$18.99 USD

Companies are no longer the only organizations thatdevelop mission statements; administrations, hospitals,universities, schools and associations are following. After a phase of euphoria in which true miracles wereexpected, mission statements have come underincreasing critique for their moralizing overtones. Byapplying new approaches from organizational research,this book shows how thedevelopment
... Read more
Higher Education Landscape 2030

A Trend Analysis Based on the AHEAD International Horizon Scanning

by Dominic Orr, Maren Luebcke, J. Philipp Schmidt, Markus Ebner, Klaus Wannemacher, Martin Ebner, Dieter Dohmen ...

Series series Education (R0)
This open access Springer Brief provides a systematic analysis of current trends and requirements in the areas of knowledge and competence in the context of the project “(A) Higher Education Digital (AHEAD)—International Horizon Scanning / Trend Analysis on Digital Higher Education.” It examines the latest developments in learning theory, didactics, and digital-education technology in connection ... Read more

Free

This open access Springer Brief provides a systematic analysis of current trends and requirements in the areas of knowledge and competence in the context of the project “(A) Higher Education Digital (AHEAD)—International Horizon Scanning / Trend Analysis on Digital Higher Education.” It examines the latest developments in learning theory, didactics, and digital-education technology in connection
... Read more
Public Relations Metrics

Research and Evaluation

Edited by Betteke van Ruler, Ana Tkalac Vercic, Dejan Vercic ...

Series series Routledge Communication Series
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented. ... Read more

$72.99 USD

Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.
... Read more
Designing Organizations

A Very Brief Introduction

by Stefan Kühl, Judith Muster ...

Series Book 5 - Management Compact
When (re-)designing organizations, one must first be clear about what is meant by the structures of an organization and what can be done in order to change them. In this book, we present communication channels, programs and personnel as central structures. We also unfold the aspects that come to the forefront when one focuses on either the formal, the informal or the display side of an ... Read more

$4.99 USD

When (re-)designing organizations, one must first be clear about what is meant by the structures of an organization and what can be done in order to change them. In this book, we present communication channels, programs and personnel as central structures. We also unfold the aspects that come to the forefront when one focuses on either the formal, the informal or the display side of an
... Read more
Communication Excellence

How to Develop, Manage and Lead Exceptional Communications

by Ralph Tench, Dejan Verčič, Ansgar Zerfass, Ángeles Moreno, Piet Verhoeven ...

Series series Business and Management (R0)
Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. It presents a culmination of research and best practice models, covering ... Read more

$31.49 USD

Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. It presents a culmination of research and best practice models, covering
... Read more
Reputation Management and Family Business

by Zdzisława Dacko-Pikiewicz ...

Series series Routledge Studies in Management, Organizations and Society
Corporate reputation is important in gaining long-term competitive advantage and building company value. Thus, the author points out the need to manage reputation, which, due to its complex nature and multidimensional character, is a serious and difficult challenge.The author develops a strategic model for family business reputation management. The book presents the review, systematization and ... Read more

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Corporate reputation is important in gaining long-term competitive advantage and building company value. Thus, the author points out the need to manage reputation, which, due to its complex nature and multidimensional character, is a serious and difficult challenge.The author develops a strategic model for family business reputation management. The book presents the review, systematization and
... Read more
Managing Compliance

A Very Brief Introduction

by Sven Kette, Sebastian Barnutz ...

Series Book 8 - Management Compact
In the wake of spectacular economic scandals, there has been a surge in interest about rule-breaking in organizations and the question of how to prevent such violations. More and more organizations are setting up ‘compliance management’ positions that are responsible for monitoring compliance with rules, sanctioning deviations from the rules, and establishing and interpreting new rules. The motto ... Read more

$4.99 USD

In the wake of spectacular economic scandals, there has been a surge in interest about rule-breaking in organizations and the question of how to prevent such violations. More and more organizations are setting up ‘compliance management’ positions that are responsible for monitoring compliance with rules, sanctioning deviations from the rules, and establishing and interpreting new rules. The motto
... Read more
Managing Projects

A Very Brief Introduction

by Stefan Kühl ...

Series Book 4 - Management Compact
The linear, goal-oriented approach to projects that is so popular in management literature is only appropriate if you are dealing with well-defined problems. For projects that address poorly defined problems, however, the principles of classic project management don’t work; project managers attempt in vain to maintain a linear approach, even if targets, people affected and framework conditions ... Read more

$4.99 USD

The linear, goal-oriented approach to projects that is so popular in management literature is only appropriate if you are dealing with well-defined problems. For projects that address poorly defined problems, however, the principles of classic project management don’t work; project managers attempt in vain to maintain a linear approach, even if targets, people affected and framework conditions
... Read more
Exploring Markets

A Very Brief Introduction

by Stefan Kühl ...

Series Book 2 - Management Compact
Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment – one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not respond objectively to ... Read more

$4.41 USD

Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment – one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not respond objectively to
... Read more

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Communication and Leadership in the 21st Century

People who read this also enjoyed

Responsible Entrepreneurship

Digital Transformation of Learning Organizations

Developing Mission Statements

Higher Education Landscape 2030

Public Relations Metrics

Designing Organizations

Communication Excellence

Reputation Management and Family Business

Managing Compliance

Managing Projects

Exploring Markets

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“daniela bell”

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