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Top Series in United States

Showing 1 - 12 of 12 results for “daniela andreini”
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  • The Sage Handbook of Brand Management

    Edited by Lia Zarantonello, Daniela Andreini ...
    The Sage Handbook of Brand Management offers a comprehensive examination of brand management, covering its historical development, foundational theories, and current strategic practices. It addresses contemporary issues such as ethics, social responsibility, and the impact of new technologies, presenting a multi-perspective view that evolves from traditional models to socially constructed and ... Read more

    $141.29 USD

  • Business Model Innovation

    From Systematic Literature Review to Future Research Directions

    by Daniela Andreini, Cristina Bettinelli ...
    Series series Business and Management (R0)
    This book presents a systematic literature review of 156 published papers on business model innovation (BMI). The aim is to identify and integrate the different theoretical perspectives, analytical levels, and empirical contexts in order to deepen understanding of this complex phenomenon. The authors conduct an inductive thematic analysis based on an informal ontological classification that ... Read more

    $107.09 USD

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  • The Management of Small and Medium Enterprises

    Edited by Matthias Fink, Sascha Kraus ...
    Series series Routledge Studies in Small Business
    Due to the vital importance of SMEs in developed economies worldwide, this book aims to provide a unique and much-needed investigation into the underlying mechanisms and practices of management within these companies by collecting a wide range of original conceptual and empirical research in the topical area of management in SMEs and new ventures.Collecting work from dozens of leading scholars in ... Read more

    $67.99 USD

  • Customer Relationship Marketing: Theoretical And Managerial Perspectives

    by Naresh K Malhotra, James Agarwal ...
    'Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from two top scholars and educators.'Dr Linda L PriceUniversity of Wyoming, andEditor, Journal of Consumer ResearchCustomer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages ... Read more

    $41.99 USD

  • Organizational Learning from Performance Feedback: A Behavioral Perspective on Multiple Goals

    A Multiple Goals Perspective

    by Pino G. Audia, Henrich R. Greve ...
    Series series Elements in Organization Theory
    This Element synthesizes the current state of research on organizational learning from performance feedback and develops a new perspective that deals with the influence of multiple goals. In keeping with the centrality of motives in Cyert & March's influential model, this new perspective rests on a foundation of individual level behaviors that are responsive to mechanisms at the organizational and ... Read more

    $20.49 USD

  • Rethinking Change Management

    A Critical Perspective

    by W. J. Coetsee, Patrick C. Flood, Steven Kilroy, Teresa O’Hara ...
    Opposing the notion that organisational change can be planned, predicted, or controlled, this timely book offers a critical perspective on change management. Johan Coetsee, Patrick Flood, Steven Kilroy and Teresa O'Hara portray change as a fluid phenomenon shaped by negotiation, tension, and the complex realities of power, politics, and institutions.Consolidating insights from leadership, ... Read more

    $35.99 USD

  • Entrepreneurship in Healthcare

    by Ralf Wilden, Massimo Garbuio, Federica Angeli, Daniele Mascia ...
    Series series Routledge Studies in Health Management
    Entrepreneurship in the Healthcare sector has received increased attention over the last two decades, both in terms of scholarly research and number of innovative enterprises. Entrepreneurial activities and innovations have emerged from and will continue to be driven by several actors along the healthcare value chain but especially from non-traditional healthcare players. In this new volume, we ... Read more

    $59.99 USD

  • Emerging Issues And Trends In Innovation And Technology Management

    by Alexander Brem ...
    This book is a compilation of papers published in International Journal of Innovation and Technology Management. The chapters in the book focus on recent developments in the field of innovation and technology management. Carefully selected on the basis of relevance, rigor and research, the chapters in the book take the readers through various emerging topics and trends in the field.Written in a ... Read more

    $98.99 USD

  • Digital Brand Management

    Understanding Consumers and Communication in the Digital Age

    by Magdalena Grębosz-Krawczyk, Dagna Siuda ...
    Series series Routledge Studies in Marketing
    In today’s fast-evolving digital landscape, branding has transcended traditional boundaries, becoming a dynamic and multifaceted process. This book provides an in-depth exploration of brand management in the digital world, covering its historical evolution, theoretical foundations, and strategic applications.It delves into brand positioning, consumer perception, and the role of digital media in ... Read more

    $61.99 USD

  • Open Innovation: Unveiling The Power Of The Human Element

    by Anne-laure Mention, Dimitrios G Salampasis ...
    Series Book 2 - Open Innovation: Bridging Theory And Practice
    What is the profile to excel and lead in an open innovation environment, within and across organizational boundaries? What are the organizational ingredients and ways contributing to the creation of the right corporate open innovation environment and culture, within and across organizational boundaries? What is the role of organizational culture as a catalyst for adopting open innovation practices ... Read more

    $106.99 USD

  • Senior Leadership Teams and the Agile Organization

    Edited by Stephen J. Zaccaro, Nathan J. Hiller, Richard Klimoski ...
    Series series SIOP Organizational Frontiers Series
    Senior Leadership Teams and the Agile Organization builds on existing knowledge in the leadership, teams, and strategic management literatures to examine and explore how senior leadership teams drive the dynamic capabilities of organizations.Organizational agility is a key dimension of organizational performance. This volume focuses on senior leadership team processes and attributes that ... Read more

    $66.99 USD

  • Knowledge Management in Healthcare

    Edited by Lorri Zipperer ...
    Knowledge management goes beyond data and information capture in computerized health records and ordering systems; it seeks to leverage the experiences of all who interact in healthcare to enhance care delivery, teamwork, and organizational learning. Knowledge management - if envisioned thoughtfully - takes a systemic approach to implementation that includes the embodiment of a learning culture. ... Read more

    Was $72.99 USD Now $62.99 USD