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The Impact of Online Music Services on the Music Recording Industry

Opportunities and Challenges

by Daniel Wiechmann ...

Master's Thesis from the year 2009 in the subject Communications - Multimedia, Internet, New Technologies, grade: B1, University of Glasgow, course: Media Management, language: English, abstract: The music business is one of the few industries that has trouble growing profits in its transition to digital. Digital media, downloads, mobile music streams, music flat rates, peer-to-peer networks and ... Read more

$15.80 USD

Master's Thesis from the year 2009 in the subject Communications - Multimedia, Internet, New Technologies, grade: B1, University of Glasgow, course: Media Management, language: English, abstract: The music business is one of the few industries that has trouble growing profits in its transition to digital. Digital media, downloads, mobile music streams, music flat rates, peer-to-peer networks and
... Read more

Writing for Busy Readers

Communicate More Effectively in the Real World

by Todd Rogers, Jessica Lasky-Fink ...

Writing well is for school. Writing effectively is for life.**Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing:Less is moreMake reading easyDesign for easy ... Read more

$13.99 USD

Also available as: Audiobook

Writing well is for school. Writing effectively is for life.**Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing:Less is moreMake reading easyDesign for easy
... Read more

Also available as: Audiobook
Principles of Integrated Marketing Communications

An Evidence-based Approach

by Lawrence Ang ...

Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It examines a variety of traditional and digital channels ... Read more

$118.89 USD

Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It examines a variety of traditional and digital channels
... Read more
Loyalty Programs

The Complete Guide (2nd Edition)

by Philip Shelper, Stacey Lyons, Scott Harrison ...

Loyalty Programs: The Complete Guide (2nd Edition) is the most comprehensive book on loyalty program theory and practice available. It combines a wide range of academic research, loyalty psychology, and industry expertise to deliver a comprehensive and global view of all aspects of loyalty programs.Praise for Loyalty Programs: The Complete Guide"Loyalty Programs: The Complete Guide is an extremely ... Read more

$9.99 USD

Loyalty Programs: The Complete Guide (2nd Edition) is the most comprehensive book on loyalty program theory and practice available. It combines a wide range of academic research, loyalty psychology, and industry expertise to deliver a comprehensive and global view of all aspects of loyalty programs.Praise for Loyalty Programs: The Complete Guide"Loyalty Programs: The Complete Guide is an extremely
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Everything You've Wanted To Know About Advertising & Media ... But Were Too Afraid To Ask

by Ben Shepherd ...

Advertising & Media has a curiosity crisis.It’s a rarely acknowledged but widely known problem: many people in the advertising industry, and new and prospective entrants,feel uncomfortable showing curiosity about key knowledge areas in advertising and media. And as advertising and media becomes more complex, the challenge of insufficient ‘information transfer’ is becoming even greater. This book ... Read more

$9.26 USD

Advertising & Media has a curiosity crisis.It’s a rarely acknowledged but widely known problem: many people in the advertising industry, and new and prospective entrants,feel uncomfortable showing curiosity about key knowledge areas in advertising and media. And as advertising and media becomes more complex, the challenge of insufficient ‘information transfer’ is becoming even greater. This book
... Read more
Information Wants to Be Shared

by Joshua Gans ...

Stewart Brand famously declared, Information wants to be free.” Except he didn’t (not really). And it doesn’t.Information is much more complicated than that. What information really wants-what makes it more valuable, useful, and immediate, Joshua Gans argues-is to be shared.Using the tools and logic of information economics, Gans shows how sharing enhances most information’s value. He also shows ... Read more

$8.69 USD or Free with Kobo Plus

Stewart Brand famously declared, Information wants to be free.” Except he didn’t (not really). And it doesn’t.Information is much more complicated than that. What information really wants-what makes it more valuable, useful, and immediate, Joshua Gans argues-is to be shared.Using the tools and logic of information economics, Gans shows how sharing enhances most information’s value. He also shows
... Read more
Digital Marketing

Strategic Planning & Integration

by Annmarie Hanlon ...

An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies.The second edition has been expanded to include new discussions and research ... Read more

$104.39 USD

An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies.The second edition has been expanded to include new discussions and research
... Read more
Moonshots in Education

Launching Blended Learning in the Classroom

by Esther Wojcicki, Lance Izumi ...

MOONSHOTS IN EDUCATION: LAUNCHING BLENDED LEARNING IN THE CLASSROOM Moonshots in Education explores digital and online learning in the classroom. It gives several models and examples of schools that are already implementing digital learning and what the success rate has been. ... Read more

$18.99 USD

MOONSHOTS IN EDUCATION: LAUNCHING BLENDED LEARNING IN THE CLASSROOM Moonshots in Education explores digital and online learning in the classroom. It gives several models and examples of schools that are already implementing digital learning and what the success rate has been.
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Planning Your Career In A Week

Start Your Career Planning In Seven Simple Steps

by Wendy Hirsh, Charles Jackson ...

Planning your career just got easierVery few of us put much effort into planning for the kind of career we want. Thinking about where we are going at work is something we all need to do throughout our working lives. The nature of work and employment is always changing. When economic times are difficult, you need to show potentialemployers that you have something special to offer. You may also need ... Read more

$2.99 USD

Planning your career just got easierVery few of us put much effort into planning for the kind of career we want. Thinking about where we are going at work is something we all need to do throughout our working lives. The nature of work and employment is always changing. When economic times are difficult, you need to show potentialemployers that you have something special to offer. You may also need
... Read more
NVQ 3 (CARE)- An easy reading guide

by Kelsey Allsopp ...

I AM AN EXPERIENCED NVQ ASSESSOR AND HOLD NVQ 3 AND 4 AWARDS ALSO. I ALSO HAVE A DIPLOMA IN SOCIAL WORK (ENGLAND). I HAVE WRITTEN THIS 72 PAGE GUIDE FOR CANDIDATES IN ORDER TO GUIDE THEM THROUGH THEIR NVQ. THE CANDIDATE GUIDE INCLUDES:SECTION 1- WHY NVQ (How completing your NVQ will help you in your role and your future career.)SECTION 2- STARTING YOUR PORTFOLIO (How to set up your files and what ... Read more

$0.99 USD or Free with Kobo Plus

I AM AN EXPERIENCED NVQ ASSESSOR AND HOLD NVQ 3 AND 4 AWARDS ALSO. I ALSO HAVE A DIPLOMA IN SOCIAL WORK (ENGLAND). I HAVE WRITTEN THIS 72 PAGE GUIDE FOR CANDIDATES IN ORDER TO GUIDE THEM THROUGH THEIR NVQ. THE CANDIDATE GUIDE INCLUDES:SECTION 1- WHY NVQ (How completing your NVQ will help you in your role and your future career.)SECTION 2- STARTING YOUR PORTFOLIO (How to set up your files and what
... Read more
Perfect ICT Every Lesson

by Mark Anderson ...

Series series Perfect series
Technology is at the heart of learning for all of us and every teacher needs to be using social media, mobile technologies and transformational digital learning opportunities as an integral part of their range of strategies for helping students make the maximum progress. In this book in the 'Perfect' series, Mark Anderson, the ICT Evangelist, takes the technology-relatedelements of all the recent ... Read more

$15.99 USD or Free with Kobo Plus

Technology is at the heart of learning for all of us and every teacher needs to be using social media, mobile technologies and transformational digital learning opportunities as an integral part of their range of strategies for helping students make the maximum progress. In this book in the 'Perfect' series, Mark Anderson, the ICT Evangelist, takes the technology-relatedelements of all the recent
... Read more
Practicing Strategy

Text and cases

by Sotirios Paroutis, Loizos Heracleous, Duncan Angwin ...

Shortlisted for the 2013 Chartered Management Institute textbook awardPracticing Strategy broke new ground when it first published by focusing on the strategy-as-practice approach, which considers strategy not only as something an organisation has but something which its members do.The new edition deals with a selection of topics that have been central in recent academic debates in the strategy-as ... Read more

$107.09 USD

Shortlisted for the 2013 Chartered Management Institute textbook awardPracticing Strategy broke new ground when it first published by focusing on the strategy-as-practice approach, which considers strategy not only as something an organisation has but something which its members do.The new edition deals with a selection of topics that have been central in recent academic debates in the strategy-as
... Read more

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The Impact of Online Music Services on the Music Recording Industry

People who read this also enjoyed

Writing for Busy Readers

Principles of Integrated Marketing Communications

Loyalty Programs

Everything You've Wanted To Know About Advertising & Media ... But Were Too Afraid To Ask

Information Wants to Be Shared

Digital Marketing

Moonshots in Education

Planning Your Career In A Week

NVQ 3 (CARE)- An easy reading guide

Perfect ICT Every Lesson

Practicing Strategy

eReaders

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