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Showing 1 - 12 of 12 results for “daniel d prior”
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  • Customer Relationship Management

    Concepts, Applications and Technologies

    by Daniel D. Prior, Francis Buttle, Stan Maklan ...
    This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.Readers will gain a thorough understanding of the conceptual foundations of CRM, see CRM in practice through illustrative case examples and exercises, and ... Read more

    $94.99 USD

  • B2B Customer Engagement Strategy

    An Introduction to Managing Customer Experience

    by Daniel D. Prior ...
    Series series Business and Management (R0)
    Business to business (B2B) transactions account for 60-70% of all transactions globally. Considering this, many supplier firms aspire to create high levels of customer engagement, and this involves identifying various ways to improve customer experience. In fact, companies such as Google, Amazon, Microsoft, and others now employ professionals in customer engagement roles and dedicate entire ... Read more

    $76.49 USD

  • Organisational Buying

    A Multidisciplinary Perspective

    by Daniel D Prior ...
    Series series Business and Management (R0)
    Organisational buying is the purchase of goods and/ or services, by one or more individuals acting on behalf of the buyer firm, after a formal or informal consideration of purchase alternatives, and, the integration or use of those goods and/ or services to address one or more buyer firm problems or issues.Organisational buying accounts for about two-thirds of economic transactions globally. ... Read more

    $62.99 USD

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  • Business Analysis

    Fourth edition

    by Debra Paul, James Cadle, Malcolm Eva, Craig Rollason, Jonathan Hunsley ...
    Business analysis is a key discipline within business transformation projects. Too often business changes are introduced without such analysis, leading to failed projects, wasted investment and unnecessary business disruption. Effective business analysis enables greater project success, informed investment and beneficial business outcomes.Business Analysis describes the entire landscape for ... Read more

    $53.49 USD

  • Business Analysis Techniques

    123 essential tools for success - Third edition

    by James Cadle, Debra Paul, Jonathan Hunsley, Adrian Reed, David Beckham, Paul Turner ...
    Business Analysis has never been more important, and valuable, to organisations as they strive to adapt to an ever-changing and faster-changing environment. This expanded edition of Business Analysis Techniques provides detailed guidance on the range and application of the techniques available to assist business analysts and others in their work.Business Analysis Techniques provides a foundation ... Read more

    $53.49 USD

  • Data-Driven Organization Design

    Delivering Perpetual Performance Gains Through the Organizational System

    by Rupert Morrison ...
    SHORTLISTED: CMI Management Book of the Year 2017 - Management Futures CategoryUnderstand how to drive business performance with your organizational data and analytics in the second edition of Data-Driven Organization Design.Using data and analytics is a key opportunity for businesses to transform performance and achieve success. With a data-driven approach, all the elements of the organizational ... Read more

    $53.09 USD

  • Directing the Agile Organisation

    A lean approach to business management

    by Evan Leybourn ...
    Directing the Agile Organisation uses a combination of first-hand research and in-depth case studies to offer a fresh approach to business management, applying Agile processes pioneered in the IT and manufacturing industries. Agile Business Management is divided into four domains: your role as a manager, your organisation’s interaction with its customers, the management of your staff, and the ... Read more

    $36.09 USD or Free with Kobo Plus

  • Global Project Management

    Communication, Collaboration and Management Across Borders

    by Jean Binder ...
    Global Project Management describes how to adapt your organisation and your projects to thrive in business environments which require distributed skills, around-the-clock operations and virtual team environments.The book goes beyond simple recommendations on collaborative tools, to suggest the development of best practices on cross-cultural team management and global communication, recommend ... Read more

    $51.99 USD

  • Customer Experience 3.0

    High-Profit Strategies in the Age of Techno Service

    by John A. Goodman ...
    Customer Experience 3.0 provides firsthand guidance on what works, what doesn't--and the revenue and word-of-mouth payoff of getting it right.Between smartphones, social media, mobile connectivity, and a plethora of other technological innovations changing the way we do almost everything these days, your customers are expecting you to be taking advantage of it all to enhance their customer service ... Read more

    $18.79 USD or Free with Kobo Plus

  • Digital Marketing

    by Dave Chaffey, Fiona Ellis-Chadwick ...
    Discover more about effective Digital Marketing strategies and practices, and expand your knowledge of the field, learning from the success stories of some of the biggest brands.Digital Marketing, 8th edition is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their ... Read more

    $36.99 USD

  • Market Segmentation

    How to Do It and How to Profit from It

    by Malcolm McDonald ...
    Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to escape from the dreay, miserable, downward pricing spiral which results from getting market segmentation wrong.Nothing in business works unless markets ... Read more

    $54.00 USD

  • The Intelligent Company

    Five Steps to Success with Evidence-Based Management

    by Bernard Marr ...
    Today's most successful companies are Intelligent Companies that use the best available data to inform their decision making. This is called Evidence-Based Management and is one of the fastest growing business trends of our times. Intelligent Companies bring together tools such as Business Intelligence, Analytics, Key Performance Indicators, Balanced Scorecards, Management Reporting and Strategic ... Read more

    $40.00 USD