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Showing 1 - 12 of 12 results for “daniel c funk”
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  • Sport Consumer Behaviour

    Marketing Strategies

    by Daniel C Funk, Kostas Alexandris, Heath McDonald ...
    Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners.Written by three of the world’s leading sports marketing academics, the book covers all the key ... Read more

    $68.99 USD

  • Strategic Sport Marketing

    by Adam Karg, David Shilbury, Hans Westerbeek, Daniel C Funk, Michael L. Naraine ...
    The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies.The book explains contemporary sport markets, consumer behaviour, marketing strategies and best practices in sport marketing in a clear, comprehensive and engaging way. Built on a ... Read more

    $68.99 USD

  • Citizenship and Residence by Investment

    An analysis of EU and International Law in investment migration programmes

    by Daniel Braga Nascimento, Andreas Funke ...
    Series Book 15 - Erlanger Schriften zum Oeffentlichen Recht
    Citizenship by investment and residence by investment are forms of acquiring citizenship and residence due to an injection of money into a country. Born in the Caribbean, the practice of selling citizenship arrived in Europe and has sparked particular attention in the case of Malta. However, more than 20 Member States have residence by investment schemes in their legislation. In recent years, ... Read more

    $61.19 USD

  • Consumer Behaviour in Sport and Events

    by Daniel Funk, Kostas Alexandris, Heath McDonald ...
    Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. Through a heightened understanding of consumer behaviour, marketers are able to develop communication strategies to enhance the ... Read more

    $72.99 USD

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  • The Essential Management Toolbox

    Tools, Models and Notes for Managers and Consultants

    by Simon Burtonshaw-Gunn ...
    A must have for all practising and aspiring consultants and strategists, this book covers a wide range of consultancy tools and techniques that are well displayed, well described and well referenced. The tools and techniques are helpfully divided in to twenty recognisable skills sectors within management consultancy fields and specialisms.The depiction of the content with diagrams aids the process ... Read more

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  • Marketing Communications

    A European Perspective

    by Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh ...
    Learn the techniques and applications of marketing communications in a European contextMarketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding ... Read more

    $38.89 USD

  • Customer Care Excellence

    How to Create an Effective Customer Focus

    by Sarah Cook ...
    Customer loyalty is essential to the long term financial success of your business, but with more choice then ever before, customers today have high expectations of the products and services they use. To continue to meet - and even to exceed - these high expectations, you need a top notch customer services system in place, and Customer Care Excellence will enable you to achieve just that.In clear, ... Read more

    $41.39 USD

  • Marketing Communications

    Touchpoints, Sharing And Disruption

    by Chris Fill, Sarah Turnbull ...
    The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields.The eighth edition, which contains two new chapters, ... Read more

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  • HR Ready: Creating Competitive Advantage Through Human Resource Management

    by Steve Foster ...
    Providing competitive advantage should be the ultimate objective of everything HR does; asking "How does this help our business compete better in its market?" should be a frequent question. This book explores the seven pillars of being HR Ready and asks what HR organisations need to do to be fully prepared for a post-recessionary world that is unpredictable and uncertain. HR Ready goes beyond ... Read more

    $2.99 USD or Free with Kobo Plus

  • Marketing Strategy and Competitive Positioning

    by Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd, Nick Lee ...
    For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.Understand and formulate rigorous marketing strategies and differential advantage in today’s marketplaceMarketing Strategy and Competitive Positioning, 7th Edition, by Hooley, Nicoulaud, Rudd and Lee provides a deep understanding of the process of developing and ... Read more

    $41.09 USD

  • The Value of Talent

    Promoting Talent Management Across the Organization

    by Janice Caplan ...
    In today's business environment extraordinary rates of change are driving the evolution of talent management from being a strategy that deals with skills shortages to a more comprehensive one that represents a radically different way of managing people and organizations.In The Value of Talent Janice Caplan proposes a brand new inclusive approach to talent management which recognizes that to ... Read more

    $41.39 USD