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What Kids Buy

The Psychology of Marketing to Kids

by Robert H Reiher, Ph.D., Daniel Acuff ...

If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office.How can you create outstanding products and programs that will win in the marketplace and in the hearts of kids and parents? Dan S. Acuff and Robert H. Reiher have invented a development and marketing process called Youth Market Systems that puts the needs, abilities, ... Read more

$15.99 USD

If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office.How can you create outstanding products and programs that will win in the marketplace and in the hearts of kids and parents? Dan S. Acuff and Robert H. Reiher have invented a development and marketing process called Youth Market Systems that puts the needs, abilities,
... Read more

All Marketers are Liars

The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

by Seth Godin ...

The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.Legendary business writer Seth Godin has three essential questions for every marketer:“What’s your story?”“Will the people who need to hear this story believe it?”“Is it true?”All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 ... Read more

$12.99 USD

The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.Legendary business writer Seth Godin has three essential questions for every marketer:“What’s your story?”“Will the people who need to hear this story believe it?”“Is it true?”All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1
... Read more
Affiliate Marketing Start Up

by Joseph Matthews ...

Now every affiliate marketer is always looking for the successful market that gives the biggest paycheck. Sometimes they think it is a magic formula that is readily available for them. Actually, it is more complicated than that. It is just good marketing practices that have been proven over years of hard work and dedication. There are tactics that have worked before with online marketing and are ... Read more

$2.99 USD

Now every affiliate marketer is always looking for the successful market that gives the biggest paycheck. Sometimes they think it is a magic formula that is readily available for them. Actually, it is more complicated than that. It is just good marketing practices that have been proven over years of hard work and dedication. There are tactics that have worked before with online marketing and are
... Read more
The Marketing of Meaning

Why purpose markets itself

by Erik Saelens ...

The Marketing of Meaning is an answer to the constantly recurring question asked by most brands: What do consumers want these days? Erik gives a clear answer to this question by mapping out consumer behavior, pointing out the responsibility of brands in a changing world, and showing how to survive and even thrive in a world dominated by excess. Here he deepens the book’s triggering statement, “why ... Read more

Free

The Marketing of Meaning is an answer to the constantly recurring question asked by most brands: What do consumers want these days? Erik gives a clear answer to this question by mapping out consumer behavior, pointing out the responsibility of brands in a changing world, and showing how to survive and even thrive in a world dominated by excess. Here he deepens the book’s triggering statement, “why
... Read more
The Big Data-Driven Business

How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits

by Russell Glass, Sean Callahan ...

Get the expert perspective and practical advice on big dataThe Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples—from Nate Silver to Copernicus, and Apple to Blackberry—to demonstrate how the winners of the future will use big data to seek the ... Read more

$18.00 USD

Get the expert perspective and practical advice on big dataThe Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples—from Nate Silver to Copernicus, and Apple to Blackberry—to demonstrate how the winners of the future will use big data to seek the
... Read more
Shopper Marketing

How to Increase Purchase Decisions at the Point of Sale

by Ville Maila, Markus Ståhlberg ...

Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful ... Read more

$41.99 USD

Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful
... Read more
Breakthrough Marketing Plans

How to Stop Wasting Time and Start Driving Growth

by Tim Calkins ...

Series series Business and Management (R0)
Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized. Breakthrough Marketing Plans is an essential tool for people who create ... Read more

$44.99 USD

Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized. Breakthrough Marketing Plans is an essential tool for people who create
... Read more
Chasing Cool

Standing Out in Today's Cluttered Marketplace

by Noah Kerner, Gene Pressman ...

Cool isn't just a state of mind, a celebrity fad, or an American obsession -- it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do we get what Target got? How do we infuse this ... Read more

$13.99 USD

Also available as: Audiobook

Cool isn't just a state of mind, a celebrity fad, or an American obsession -- it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do we get what Target got? How do we infuse this
... Read more

Also available as: Audiobook
Customer Satisfaction Surveys - A Practical Guide To Making Them Work

From www.infoquestcrm.co.uk

by John Coldwell ...

Most mid- to large businesses have to undertake regular customer satisfaction surveys because their quality procedures say so. This book is designed to help these organisations turn what is seen by many as a 'task' into a very profitable exercise - listening to the feedback from the organisation's most valuable asset - their customers - and then taking action. The authors have been conducting ... Read more

Free

Most mid- to large businesses have to undertake regular customer satisfaction surveys because their quality procedures say so. This book is designed to help these organisations turn what is seen by many as a 'task' into a very profitable exercise - listening to the feedback from the organisation's most valuable asset - their customers - and then taking action. The authors have been conducting
... Read more
Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods

by Ashok Charan ...

The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet. Cyberspace has changed the way they communicate, and the way they shop and buy. This fluid, de-centralized and multidirectional medium is changing the way brands engage with consumers.At the same time, technology and innovation, ... Read more

$55.99 USD

The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet. Cyberspace has changed the way they communicate, and the way they shop and buy. This fluid, de-centralized and multidirectional medium is changing the way brands engage with consumers.At the same time, technology and innovation,
... Read more
Management in Latin America

Threats and Opportunities in the Globalized World

by Paulo Roberto Feldmann ...

Series series Business and Management (R0)
The aim of this book is to analyze the quality of entrepreneurial management and economic development in the Latin American region from a microeconomic point of view. It seeks to explain the Latin American way of business management as well as envision ways in which Latin American businesses can increase productivity and innovation in order to successfully compete in the global market.Latin ... Read more

$49.49 USD

The aim of this book is to analyze the quality of entrepreneurial management and economic development in the Latin American region from a microeconomic point of view. It seeks to explain the Latin American way of business management as well as envision ways in which Latin American businesses can increase productivity and innovation in order to successfully compete in the global market.Latin
... Read more
Doing Business in India

Edited by Dezan Shira & Associates, Chris Devonshire-Ellis ...

Series series Business and Management (R0)
The India Briefing Guide to Doing Business in India introduces one of the fastest growing economies in the world. The guide provides a thorough overview of India’s key demographics and business opportunities and infrastructure by region. Also included is information on FDI trends, business establishment procedures, economic zones and labor and tax considerations, analysis of Indian business ... Read more

$49.49 USD

The India Briefing Guide to Doing Business in India introduces one of the fastest growing economies in the world. The guide provides a thorough overview of India’s key demographics and business opportunities and infrastructure by region. Also included is information on FDI trends, business establishment procedures, economic zones and labor and tax considerations, analysis of Indian business
... Read more

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What Kids Buy

People who read this also enjoyed

All Marketers are Liars

Affiliate Marketing Start Up

The Marketing of Meaning

The Big Data-Driven Business

Shopper Marketing

Breakthrough Marketing Plans

Chasing Cool

Customer Satisfaction Surveys - A Practical Guide To Making Them Work

Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods

Management in Latin America

Doing Business in India

eReaders

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Your Shopping Cart is empty

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