Skip to main content
Search Button
United States Kobo store Gift Cards Help

Rakuten Kobo

Wishlist

Shopping Cart

You're getting the VIP treatment!

Item(s) unavailable for purchase
Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.
itemsitem
itemsitem

Recommended For You

Loading...


Top Series in United States

Showing 1 - 12 of 12 results for “dan pyle millar”
Skip side bar filters

  • Responding to Crisis

    A Rhetorical Approach to Crisis Communication

    Edited by Dan Pyle Millar, Robert L. Heath ...
    Series series Routledge Communication Series
    In recent years, researchers and practitioners have explored the nature, theory, and best practices that are required for effective and ethical crisis preparation and response. The consequences of being unprepared to respond quickly, appropriately, and ethically to a crisis are dramatic and well documented. For this reason, crisis consulting and the development of crisis response plans and ... Read more

    $83.99 USD

People who read this also enjoyed

  • Marketing Metrics

    The Definitive Guide to Measuring Marketing Performance

    by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein ...
    Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity. ... Read more

    $44.99 USD

  • Strategic Public Relations Management

    Planning and Managing Effective Communication Campaigns

    by Erica Weintraub Austin, Bruce E. Pinkleton ...
    Series series Routledge Communication Series
    Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, ... Read more

    $126.99 USD

  • #PRredefined

    by Andy Green, Anne Gregory, Stephen Waddington ...
    #PRredefined is a new international initiative with a bold ambition - to stimulate and lead the way in new thinking about the theory and practice of public relations - ultimately changing how 'public relations' is defined and delivered to make a positive difference.The first ebook in the series, #PRredefined Vol I, features new definitions for public relations, challenges much of what constitutes ... Read more

    $1.59 USD

  • The Referral of a Lifetime

    Never Make a Cold Call Again!

    by Tim Templeton ...
    Your Best Prospects Are Referred Prospects!Nobody likes cold calls. And nobody really needs to make them. The Referral of a Lifetime teaches a step-by-step system that will allow anyone to generate a steady stream of new business through consistent, qualified referrals while retaining and maximizing business with existing customers. Tim Templeton emphasizes the importance of applying the golden ... Read more

    $17.99 USD

  • The Publicity Handbook, New Edition

    The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage

    by David R. Yale, Andrew J. Carothers ...
    Thoroughly updated with information on Internet-based PR campaignsThe Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step information on setting objectives and designing an integrated publicity plan, writing press releases, fact sheets and feature stories for all different types of media, as well as extensive ... Read more

    $19.49 USD

  • Public Relations

    A Managerial Perspective

    by Barbara DeSanto, Danny Moss ...
    Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ... Read more

    $119.69 USD

  • Managing Corporate Communications in the Age of Restructuring, Crisis and Litigation

    Revisiting Groupthink in the Boardroom

    by David Silver ...
    Corporate executives, lawyers, and board of directors suffer from groupthink when confronted with a crisis, restructuring or litigation, which results in a communications meltdown that hurts a company’s number one asset—its reputation. This failure to understand how to communicate in distressed situations results in lost credibility and trust on a global basis in front of many target audiences: ... Read more

    $28.49 USD

  • Facebok Marketing Advantage !

    by benoit dubuisson ...
    Since its launch in 2004 Facebook has quickly become an everyday part of most peoples life with over 1.1 billions users and 751 million mobile users there is no doubting the massive impact Facebook has had. In fact Facebook users spend 700 billion minutes on Facebook a month with the average user logging on for at least 20 minutes a time. So what does this mean for your business and how can ... Read more

    $13.59 USD

  • Engaged

    The Neuroscience Behind Creating Productive People in Successful Organizations

    by Amy Brann ...
    Series series Business and Management (R0)
    Neuroscience is revolutionizing our understanding of human psychology and behaviour. By showing how to apply this new understanding to how you recruit, manage, and develop your people, Brann is enabling you to deliver a step change in organizational performance and individual achievement. ... Read more

    $44.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Promoting Nonprofit Organizations

    A Reputation Management Approach

    by Ruth Ellen Kinzey ...
    Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit’s reputation. The ways in which businesses – both for-profit and not-for-profit – communicate with customers has changed dramatically in recent years. Coupled with economic uncertainty, nonprofits have had to adopt a leaner operational mode, further ... Read more

    $89.99 USD

  • Western European Perspectives on the Development of Public Relations

    Other Voices

    Edited by T. Watson ...
    Series series Business and Management (R0)
    The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This book in the series focuses on Western Europe. ... Read more

    $49.49 USD