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The Cluetrain Manifesto (10th Anniversary Edition)

by Rick Levine, Christopher Locke, Doc Searls, David Weinberger, Jake McKee, J. P. Rangaswami, Dan Gillmor ...

The Cluetrain Manifesto began as a Web site (cluetrain.com) in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, the Linux Journal, and NPR, posted 95 theses about the new reality of the networked marketplace. Ten years after its original publication, their message remains more relevant than ever. For example, thesis no. 2: "Markets consist of human beings, not demographic ... Read more

$11.99 USD

The Cluetrain Manifesto began as a Web site (cluetrain.com) in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, the Linux Journal, and NPR, posted 95 theses about the new reality of the networked marketplace. Ten years after its original publication, their message remains more relevant than ever. For example, thesis no. 2: "Markets consist of human beings, not demographic
... Read more
We the Media

Grassroots Journalism By the People, For the People

by Dan Gillmor ...

"We the Media, has become something of a bible for those who believe the online medium will change journalism for the better." -Financial TimesBig Media has lost its monopoly on the news, thanks to the Internet. Now that it's possible to publish in real time to a worldwide audience, a new breed of grassroots journalists are taking the news into their own hands. Armed with laptops, cell phones, and ... Read more

$10.99 USD

"We the Media, has become something of a bible for those who believe the online medium will change journalism for the better." -Financial TimesBig Media has lost its monopoly on the news, thanks to the Internet. Now that it's possible to publish in real time to a worldwide audience, a new breed of grassroots journalists are taking the news into their own hands. Armed with laptops, cell phones, and
... Read more

Permission Marketing

Turning Strangers Into Friends And Friends Into Customers

by Seth Godin ...

Series series A Gift for Marketers
The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on ... Read more

$14.99 USD

Also available as: Audiobook

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on
... Read more

Also available as: Audiobook
Between the World and Me

by Ta-Nehisi Coates ...

Series series One World Essentials
#1 NEW YORK TIMES BESTSELLER • NATIONAL BOOK AWARD WINNER • NAMED ONE OF TIME’S TEN BEST NONFICTION BOOKS OF THE DECADE • PULITZER PRIZE FINALIST • NATIONAL BOOK CRITICS CIRCLE AWARD FINALIST • ONE OF OPRAH’S “BOOKS THAT HELP ME THROUGH” • NOW AN HBO ORIGINAL SPECIAL EVENTHailed by Toni Morrison as “required reading,” a bold and personal literary exploration of America’s racial history by “the ... Read more

$9.99 USD

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#1 NEW YORK TIMES BESTSELLER • NATIONAL BOOK AWARD WINNER • NAMED ONE OF TIME’S TEN BEST NONFICTION BOOKS OF THE DECADE • PULITZER PRIZE FINALIST • NATIONAL BOOK CRITICS CIRCLE AWARD FINALIST • ONE OF OPRAH’S “BOOKS THAT HELP ME THROUGH” • NOW AN HBO ORIGINAL SPECIAL EVENTHailed by Toni Morrison as “required reading,” a bold and personal literary exploration of America’s racial history by “the
... Read more

Also available as: Audiobook
Proof of Heaven

A Neurosurgeon's Journey into the Afterlife

by Eben Alexander, M.D. ...

**The #1 New York Times bestselling account of a neurosurgeon's own near-death experience—**for readers of 7 Lessons from Heaven.Thousands of people have had near-death experiences, but scientists have argued that they are impossible. Dr. Eben Alexander was one of those scientists. A highly trained neurosurgeon, Alexander knew that NDEs feel real, but are simply fantasies produced by brains under ... Read more

$14.99 USD

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**The #1 New York Times bestselling account of a neurosurgeon's own near-death experience—**for readers of 7 Lessons from Heaven.Thousands of people have had near-death experiences, but scientists have argued that they are impossible. Dr. Eben Alexander was one of those scientists. A highly trained neurosurgeon, Alexander knew that NDEs feel real, but are simply fantasies produced by brains under
... Read more

Also available as: Audiobook
The 4-Hour Workweek, Expanded and Updated

Expanded and Updated, With Over 100 New Pages of Cutting-Edge Content.

by Timothy Ferriss ...

The New York Times bestselling author of The 4-Hour Body shows readers how to live more and work less, now with more than 100 pages of new, cutting-edge content.Ever wonder, “How can I work smarter and not harder?” Forget the old concept of retirement and the rest of the deferred-life plan–there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your ... Read more

$12.99 USD

The New York Times bestselling author of The 4-Hour Body shows readers how to live more and work less, now with more than 100 pages of new, cutting-edge content.Ever wonder, “How can I work smarter and not harder?” Forget the old concept of retirement and the rest of the deferred-life plan–there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your
... Read more
The Cathedral & the Bazaar

Musings on Linux and Open Source by an Accidental Revolutionary

by Eric S. Raymond ...

Open source provides the competitive advantage in the Internet Age. According to the August Forrester Report, 56 percent of IT managers interviewed at Global 2,500 companies are already using some type of open source software in their infrastructure and another 6 percent will install it in the next two years. This revolutionary model for collaborative software development is being embraced and ... Read more

$10.99 USD

Open source provides the competitive advantage in the Internet Age. According to the August Forrester Report, 56 percent of IT managers interviewed at Global 2,500 companies are already using some type of open source software in their infrastructure and another 6 percent will install it in the next two years. This revolutionary model for collaborative software development is being embraced and
... Read more
Time Management for System Administrators

Stop Working Late and Start Working Smart

by Thomas A. Limoncelli ...

Time is a precious commodity, especially if you're a system administrator. No other job pulls people in so many directions at once. Users interrupt you constantly with requests, preventing you from getting anything done. Your managers want you to get long-term projects done but flood you with requests for quick-fixes that prevent you from ever getting to those long-term projects. But the pressure ... Read more

$21.99 USD

Time is a precious commodity, especially if you're a system administrator. No other job pulls people in so many directions at once. Users interrupt you constantly with requests, preventing you from getting anything done. Your managers want you to get long-term projects done but flood you with requests for quick-fixes that prevent you from ever getting to those long-term projects. But the pressure
... Read more
Analyzing Social Media Networks with NodeXL

Insights from a Connected World

by Derek Hansen, Ben Shneiderman, Marc A. Smith ...

Analyzing Social Media Networks with NodeXL offers backgrounds in information studies, computer science, and sociology. This book is divided into three parts: analyzing social media, NodeXL tutorial, and social-media network analysis case studies. Part I provides background in the history and concepts of social media and social networks. Also included here is social network analysis, which flows ... Read more

$42.29 USD

Analyzing Social Media Networks with NodeXL offers backgrounds in information studies, computer science, and sociology. This book is divided into three parts: analyzing social media, NodeXL tutorial, and social-media network analysis case studies. Part I provides background in the history and concepts of social media and social networks. Also included here is social network analysis, which flows
... Read more
The Essential Persona Lifecycle

Your Guide to Building and Using Personas

by Tamara Adlin, John Pruitt ...

The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical tools and methods, without much explanation ... Read more

$28.79 USD

The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical tools and methods, without much explanation
... Read more
The New Community Rules

Marketing on the Social Web

by Tamar Weinberg ...

Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites.Written by an expert in social media and ... Read more

$14.99 USD

Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites.Written by an expert in social media and
... Read more
Designing Culture

The Technological Imagination at Work

by Anne Balsamo ...

The renowned cultural theorist and media designer Anne Balsamo maintains that technology and culture are inseparable; those who engage in technological innovation are designing the cultures of the future. Designing Culture is a call for taking culture seriously in the design and development of innovative technologies. Balsamo contends that the wellspring of technological innovation is the ... Read more

$25.19 USD

The renowned cultural theorist and media designer Anne Balsamo maintains that technology and culture are inseparable; those who engage in technological innovation are designing the cultures of the future. Designing Culture is a call for taking culture seriously in the design and development of innovative technologies. Balsamo contends that the wellspring of technological innovation is the
... Read more

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The Cluetrain Manifesto (10th Anniversary Edition)

We the Media

People who read these also enjoyed

Permission Marketing

Between the World and Me

Proof of Heaven

The 4-Hour Workweek, Expanded and Updated

The Cathedral & the Bazaar

Time Management for System Administrators

Analyzing Social Media Networks with NodeXL

The Essential Persona Lifecycle

The New Community Rules

Designing Culture

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