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“dan croxen john”

Showing 1 - 12 of 12 results for “dan croxen john”
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  • E-Commerce Website Optimization

    Why 95% of Your Website Visitors Don't Buy, and What You Can Do About it

    by Dan Croxen-John, Johann van Tonder ...
    Conversion rate optimization (CRO) is about understanding people and behaviour, not simply website visits. This book is an all-encompassing guide to the how, the why and the tools and techniques.Grounded in best-practice theory and research, E-commerce Website Optimization brings together usability, analytics and persuasion to offer a detailed, step-by-step guide to increasing the percentage of ... Read more

    $38.99 USD

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  • Persuasive Business Proposals

    Writing to Win More Customers, Clients, and Contracts

    by Tom Sant ...
    Most people find proposal writing to be tedious and time-consuming--and their documents show it, but proposal writing is about more than checking off boxes on a list of requirements.Writing a winning proposal is vital to getting a ‘yes’ on your next bid. That’s why Tom Sant, a proposal consultant for Global 500 companies and the creator of widely used proposal automation systems, has spent his ... Read more

    $12.99 USD

  • Behind Every Good Decision

    How Anyone Can Use Business Analytics to Turn Data into Profitable Insight

    by Piyanka Jain, Puneet Sharma ...
    There is a misconception in business that the only data that matters is BIG data, and that elaborate tools and data scientists are required to extract any practical information. However, nothing could be further from the truth.If you feel that you can’t understand how to read, let alone implement, these complex software programs that crunch the data and spit out more data, that will no longer be a ... Read more

    $9.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • UX Research

    Practical Techniques for Designing Better Products

    by Brad Nunnally, David Farkas ...
    One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. Fact is, anyone can conduct product research. With this quick reference guide, you’ll learn a common ... Read more

    $24.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • You Should Test That

    Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing

    by Chris Goward ...
    Learn how to convert website visitors into customersPart science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through ... Read more

    $18.00 USD

  • Landing Page Optimization

    The Definitive Guide to Testing and Tuning for Conversions

    by Tim Ash, Maura Ginty, Rich Page ...
    A fully updated guide to making your landing pages profitableEffective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of ... Read more

    $18.00 USD

  • Delivering E-Learning

    A Complete Strategy for Design Application and Assessment

    by Kenneth Fee ...
    Delivering E-Learning describes a new and better way of understanding e-learning. The author looks at overcoming objections to e-learning and acknowledging poor past practice before presenting a new strategic approach. It places the emphasis firmly on learning, not the technology, de-mystifying the jargon and de-bunking industry myths.The current way most people look at e-learning is flawed, and ... Read more

    $44.99 USD

  • Validating Product Ideas

    Through Lean User Research

    by Tomer Sharon ...
    Want to know what your users are thinking? If you’re a product manager or developer, this book will help you learn the techniques for finding the answers to your most burning questions about your customers. With step-by-step guidance, Validating Product Ideas shows you how to tackle the research to build the best possible product. ... Read more

    $40.99 USD

  • Observing the User Experience

    A Practitioner's Guide to User Research

    by Mike Kuniavsky, Elizabeth Goodman ...
    Observing the User Experience: A Practitioner's Guide to User Research aims to bridge the gap between what digital companies think they know about their users and the actual user experience. Individuals engaged in digital product and service development often fail to conduct user research. The book presents concepts and techniques to provide an understanding of how people experience products and ... Read more

    $53.99 USD

  • The Really Useful eLearning Instruction Manual

    Your toolkit for putting elearning into practice

    by Rob Hubbard ...
    Technology has revolutionised every aspect of our lives and how we learn is no exception. The trouble is; the range of elearning technologies and the options available can seem bewildering. Even those who are highly experienced in one aspect of elearning will lack knowledge in some other areas. Wouldn’t it be great if you could access the hard-won knowledge, practical guidance and helpful tips of ... Read more

    $26.00 USD

  • Digital Marketing

    by Dave Chaffey, Fiona Ellis-Chadwick ...
    Discover more about effective Digital Marketing strategies and practices, and expand your knowledge of the field, learning from the success stories of some of the biggest brands.Digital Marketing, 8th edition is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their ... Read more

    $36.99 USD

  • A Designer's Research Manual, 2nd edition, Updated and Expanded

    Succeed in Design by Knowing Your Clients and Understanding What They Really Need

    by Jenn Visocky O'Grady, Ken Visocky O'Grady ...
    Good information gives designers a competitive advantage. Understanding the wishes of a client and the needs and preferences of their audience drives innovation. The ability to gather research, analyze findings, and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design ... Read more

    $21.99 USD