Rakuten Kobo

Shopping Cart

Item(s) unavailable for purchase

Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.

itemsitem

- Unlimited access to eBooks
  
  Unlimited access to audiobooks
  
  No commitment, cancel anytime at kobo.com/account/subscriptions
  
  Get 1 credit every month for the audiobook of your choice
  
  No commitment, cancel anytime at kobo.com/account/subscriptions
  
  Unlimited access to eBooks
  
  Unlimited access to audiobooks
  
  No commitment, cancel anytime at kobo.com/account/subscriptions
  Audiobook
  by ,
  
  Available:
  
  . No commitment, cancel anytime at kobo.com/account/subscriptions.
  
  Pre-order
  1 audiobook monthly
  
  + FREE 30-day trial
  
  Special Offer
  
  Get 1 credit every month to exchange for an audiobook of your choice
  
  *No commitment, cancel anytime
  
  FREE

itemsitem

Unlimited access to eBooks

Unlimited access to audiobooks

No commitment, cancel anytime at kobo.com/account/subscriptions

Get 1 credit every month for the audiobook of your choice

No commitment, cancel anytime at kobo.com/account/subscriptions

Unlimited access to eBooks

Unlimited access to audiobooks

No commitment, cancel anytime at kobo.com/account/subscriptions
Audiobook
by ,

Available:
. No commitment, cancel anytime at kobo.com/account/subscriptions.

Pre-order
1 audiobook monthly

+ FREE 30-day trial

Special Offer

Get 1 credit every month to exchange for an audiobook of your choice

*No commitment, cancel anytime

FREE

Recommended For You

Skip side bar filters

Misbelief

What Makes Rational People Believe Irrational Things

by Dan Ariely ...

“In this thoughtful, moving, and well-written book, Dan Ariely narrates his personal and professional journey to understand the world of misbelievers and conspiracy theories, and offers insights and tips that will hopefully help all of us protect our fragile social fabric from being torn apart by disinformation and distrust.”—Yuval Harari, bestselling author of Sapiens“Misbelief is an urgent ... Read more

$1.99 USD

Also available as: Audiobook

“In this thoughtful, moving, and well-written book, Dan Ariely narrates his personal and professional journey to understand the world of misbelievers and conspiracy theories, and offers insights and tips that will hopefully help all of us protect our fragile social fabric from being torn apart by disinformation and distrust.”—Yuval Harari, bestselling author of Sapiens“Misbelief is an urgent
... Read more

Also available as: Audiobook
Predictably Irrational, Revised and Expanded Edition

The Hidden Forces That Shape Our Decisions

by Dan Ariely ...

The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational"A marvelous book… thought provoking and highly entertaining."—Jerome Groopman, New York Times bestselling author of How Doctors Think"Ariely not only gives us a great read; he also makes us much wiser."—George Akerlof, 2001 Nobel Laureate in Economics ... Read more

$13.99 USD

The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational"A marvelous book… thought provoking and highly entertaining."—Jerome Groopman, New York Times bestselling author of How Doctors Think"Ariely not only gives us a great read; he also makes us much wiser."—George Akerlof, 2001 Nobel Laureate in Economics
... Read more
Dollars and Sense

How We Misthink Money and How to Spend Smarter

by Jeff Kreisler, Dan Ariely ...

New York Times bestselling author, Dan Ariely, teams up with financial comedian and writer Jeff Kreisler, to delve into the truly irrational world of personal finance, blending humor and behavioral economics to help people understand the psychology behind their financial decisions and show them how they can make better ones. He entertains critical questions such as these:Why is paying for things ... Read more

$8.99 USD

Also available as: Audiobook

New York Times bestselling author, Dan Ariely, teams up with financial comedian and writer Jeff Kreisler, to delve into the truly irrational world of personal finance, blending humor and behavioral economics to help people understand the psychology behind their financial decisions and show them how they can make better ones. He entertains critical questions such as these:Why is paying for things
... Read more

Also available as: Audiobook
The Honest Truth About Dishonesty

How We Lie to Everyone--Especially Ourselves

by Dan Ariely ...

“A lively tour through the impulses that cause many of us to cheat, the book offers especially keen insights into the ways in which we cut corners while still thinking of ourselves as moral people.” — TimeDan Ariely, behavioral economist and New York Times bestselling author of Predictably Irrational and The Upside of Irrationality, returns with a thought-provoking work that challenges our ... Read more

$11.99 USD

Also available as: Audiobook

“A lively tour through the impulses that cause many of us to cheat, the book offers especially keen insights into the ways in which we cut corners while still thinking of ourselves as moral people.” — TimeDan Ariely, behavioral economist and New York Times bestselling author of Predictably Irrational and The Upside of Irrationality, returns with a thought-provoking work that challenges our
... Read more

Also available as: Audiobook
The Irrational Bundle

Predictably Irrational, The Upside of Irrationality, and The Honest Truth About Dishonesty

by Dan Ariely ...

“A lively tour through the impulses that cause many of us to cheat, the book offers especially keen insights into the ways in which we cut corners while still thinking of ourselves as moral people.” — TimeDan Ariely, behavioral economist and New York Times bestselling author of Predictably Irrational and The Upside of Irrationality, returns with a thought-provoking work that challenges our ... Read more

$29.99 USD

“A lively tour through the impulses that cause many of us to cheat, the book offers especially keen insights into the ways in which we cut corners while still thinking of ourselves as moral people.” — TimeDan Ariely, behavioral economist and New York Times bestselling author of Predictably Irrational and The Upside of Irrationality, returns with a thought-provoking work that challenges our
... Read more
Payoff

The Hidden Logic That Shapes Our Motivations

by Dan Ariely ...

Series series TED Books
Bestselling author Dan Ariely reveals fascinating new insights into motivation—showing that the subject is far more complex than we ever imagined.Every day we work hard to motivate ourselves, the people we live with, the people who work for and do business with us. In this way, much of what we do can be defined as being “motivators.” From the boardroom to the living room, our role as motivators is ... Read more

$10.99 USD

Bestselling author Dan Ariely reveals fascinating new insights into motivation—showing that the subject is far more complex than we ever imagined.Every day we work hard to motivate ourselves, the people we live with, the people who work for and do business with us. In this way, much of what we do can be defined as being “motivators.” From the boardroom to the living room, our role as motivators is
... Read more
The Upside of Irrationality

The Unexpected Benefits of Defying Logic at Work and at Home

by Dan Ariely ...

New York Times Bestseller“Ariely is a genius at understanding human behavior: no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act.” — James Surowiecki, author of The Wisdom of CrowdsBehavioral economist and New York Times bestselling author of Predictably Irrational Dan Ariely offers a much-needed take on the irrational decisions that influence ... Read more

$9.99 USD

New York Times Bestseller“Ariely is a genius at understanding human behavior: no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act.” — James Surowiecki, author of The Wisdom of CrowdsBehavioral economist and New York Times bestselling author of Predictably Irrational Dan Ariely offers a much-needed take on the irrational decisions that influence
... Read more
The Best American Science and Nature Writing 2012

by Dan Ariely ...

Series series The Best American Series
"Top-notch science writing covering everything from the 1,000 species in the human gut to efforts to reverse-evolve a chicken into a dinosaur." — Kirkus ReviewsWith contributions from bestselling and award-winning writers including Jerome Groopman and Elizabeth Kolbert, this volume delves into such topics as the 2008 "Black Friday" stampede at a Long Island Walmart; an annual humans-vs.-AI ... Read more

$12.99 USD or Free with Kobo Plus

"Top-notch science writing covering everything from the 1,000 species in the human gut to efforts to reverse-evolve a chicken into a dinosaur." — Kirkus ReviewsWith contributions from bestselling and award-winning writers including Jerome Groopman and Elizabeth Kolbert, this volume delves into such topics as the 2008 "Black Friday" stampede at a Long Island Walmart; an annual humans-vs.-AI
... Read more
Amazing Decisions

The Illustrated Guide to Improving Business Deals and Family Meals

by Dan Ariely ...

Dan Ariely, the New York Times bestselling author of Predictably Irrational, and illustrator Matt R. Trower present a playful graphic novel guide to better decision-making, based on the author’s groundbreaking research in behavioral economics, neuroscience, and psychology.The internationally renowned author Dan Ariely is known for his incisive investigations into the messy business of decision ... Read more

$11.99 USD

Dan Ariely, the New York Times bestselling author of Predictably Irrational, and illustrator Matt R. Trower present a playful graphic novel guide to better decision-making, based on the author’s groundbreaking research in behavioral economics, neuroscience, and psychology.The internationally renowned author Dan Ariely is known for his incisive investigations into the messy business of decision
... Read more
The Dragonfly Effect

Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change

by Jennifer Aaker, Andy Smith, Dan Ariely ...

Proven strategies for harnessing the power of social media to drive social changeMany books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. ... Read more

$16.00 USD

Also available as: Audiobook

Proven strategies for harnessing the power of social media to drive social changeMany books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal.
... Read more

Also available as: Audiobook
Irrationally Yours

On Missing Socks, Pickup Lines, and Other Existential Puzzles

by Dan Ariely ...

Three-time New York Times bestselling author Dan Ariely teams up with legendary The New Yorker cartoonist William Haefeli to present an expanded, illustrated collection of his immensely popular Wall Street Journal social science advice column, "Ask Ariely".Behavioral economist Dan Ariely revolutionized the way we think about ourselves, our minds, and our actions in his books Predictably Irrational ... Read more

$14.99 USD

Also available as: Audiobook

Three-time New York Times bestselling author Dan Ariely teams up with legendary The New Yorker cartoonist William Haefeli to present an expanded, illustrated collection of his immensely popular Wall Street Journal social science advice column, "Ask Ariely".Behavioral economist Dan Ariely revolutionized the way we think about ourselves, our minds, and our actions in his books Predictably Irrational
... Read more

Also available as: Audiobook
Audiobook

The Predictably Irrational

The Hidden Forces That Shape Our Decisions

by Dan Ariely ...

Narrated by Simon Jones ...

Unabridged

7 hours 24 min

The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational“A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled.” — ... Read more

$23.99 USD

The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational“A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled.” —
... Read more

Rakuten Kobo

eReaders

Apps

Accessories

What is Kobo Super Points?

Reward Yourself

Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

+ FREE 30-day trial

Available:

1 audiobook monthly

+ FREE 30-day trial

Recommended For You

Top Series in United States

TED Books

The Best American Series

Misbelief

Predictably Irrational, Revised and Expanded Edition

Dollars and Sense

The Honest Truth About Dishonesty

The Irrational Bundle

Payoff

The Upside of Irrationality

The Best American Science and Nature Writing 2012

Amazing Decisions

The Dragonfly Effect

Irrationally Yours

The Predictably Irrational

eReaders

Apps

Accessories

Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

+ FREE 30-day trial

Available:

1 audiobook monthly

+ FREE 30-day trial

Recommended For You

Top Series in United States

TED Books

The Best American Series

Show: