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How Brands Become Icons

The Principles of Cultural Branding

by D. B. Holt ...

Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser ... Read more

$27.99 USD or Free with Kobo Plus

Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser
... Read more

The Attention Merchants

The Epic Scramble to Get Inside Our Heads

by Tim Wu ...

**From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time."Dazzling." —Financial Times**Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ... Read more

$10.99 USD

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**From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time."Dazzling." —Financial Times**Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the
... Read more

Also available as: Audiobook
No Logo

No Space, No Choice, No Jobs

by Naomi Klein ...

A Tenth Anniversary Edition of Naomi Klein's No Logo with a New Introduction by the AuthorNO LOGO was an international bestseller and "a movement bible" (The New York Times). Naomi Klein's second book, The Shock Doctrine, was hailed as a "master narrative of our time," and has over a million copies in print worldwide.In the last decade, No Logo has become an international phenomenon and a cultural ... Read more

$12.99 USD

A Tenth Anniversary Edition of Naomi Klein's No Logo with a New Introduction by the AuthorNO LOGO was an international bestseller and "a movement bible" (The New York Times). Naomi Klein's second book, The Shock Doctrine, was hailed as a "master narrative of our time," and has over a million copies in print worldwide.In the last decade, No Logo has become an international phenomenon and a cultural
... Read more
World Without Mind

The Existential Threat of Big Tech

by Franklin Foer ...

**A New York Times Book Review Notable Book of 2017 *•*One of the best books of the year by The New York Times, LA Times, and NPRFranklin Foer reveals the existential threat posed by big tech, and in his brilliant polemic gives us the toolkit to fight their pervasive influence.**Over the past few decades there has been a revolution in terms of who controls knowledge and information. This rapid ... Read more

$7.99 USD

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**A New York Times Book Review Notable Book of 2017 *•*One of the best books of the year by The New York Times, LA Times, and NPRFranklin Foer reveals the existential threat posed by big tech, and in his brilliant polemic gives us the toolkit to fight their pervasive influence.**Over the past few decades there has been a revolution in terms of who controls knowledge and information. This rapid
... Read more

Also available as: Audiobook
The Tanning of America

How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy

by Steve Stoute ...

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer-the tan generation - by learning from hip-hop and youth culture."He is the conduit between corporate America and rap and the streets-he speaks both languages." -Jay-Z"It's amazing to see the direct impact that black music, videos and the internet have ... Read more

Was $13.99 USD Now $11.99 USD

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The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer-the tan generation - by learning from hip-hop and youth culture."He is the conduit between corporate America and rap and the streets-he speaks both languages." -Jay-Z"It's amazing to see the direct impact that black music, videos and the internet have
... Read more

Also available as: Audiobook
Make 'Em Laugh & Take Their Money

A Few Thoughts On Using Humor As A Speaker or Writer or Sales Professional For Purposes of Persuasion

by Dan S. Kennedy ...

A successful entrepreneur, speaker, and marketing copywriter shows you how to wield the persuasive, profit-making power of humor.People buy more and buy more happily when in good humor. Understanding humor and being able to effectively use it for your sales and persuasion purposes is a powerful advantage. Drawn from thirty years' experience as a popular professional speaker, author of thirteen ... Read more

$9.89 USD or Free with Kobo Plus

A successful entrepreneur, speaker, and marketing copywriter shows you how to wield the persuasive, profit-making power of humor.People buy more and buy more happily when in good humor. Understanding humor and being able to effectively use it for your sales and persuasion purposes is a powerful advantage. Drawn from thirty years' experience as a popular professional speaker, author of thirteen
... Read more
How Leaders Speak

Essential Rules for Engaging and Inspiring Others

by Jim Gray ...

Senior executives, professionals, politicians, entrepreneurs, and educators are increasingly being evaluated by how well they speak - how credibly, how naturally, and how enthusiastically. They're being judged on their presentation skills. In today's communication-saturated age, the ability to address others effectively has become the essential mark of a leader.How Leaders Speak covers the seven ... Read more

$7.19 USD or Free with Kobo Plus

Senior executives, professionals, politicians, entrepreneurs, and educators are increasingly being evaluated by how well they speak - how credibly, how naturally, and how enthusiastically. They're being judged on their presentation skills. In today's communication-saturated age, the ability to address others effectively has become the essential mark of a leader.How Leaders Speak covers the seven
... Read more
Consumed: How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole

How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole

by Benjamin R. Barber ...

"Powerful and disturbing. No one who cares about the future of our public life can afford to ignore this book."—Jackson LearsA powerful sequel to Benjamin R. Barber's best-selling Jihad vs. McWorld, Consumed offers a vivid portrait of an overproducing global economy that targets children as consumers in a market where there are never enough shoppers and where the primary goal is no longer to ... Read more

$12.99 USD

"Powerful and disturbing. No one who cares about the future of our public life can afford to ignore this book."—Jackson LearsA powerful sequel to Benjamin R. Barber's best-selling Jihad vs. McWorld, Consumed offers a vivid portrait of an overproducing global economy that targets children as consumers in a market where there are never enough shoppers and where the primary goal is no longer to
... Read more
The Circle of Innovation

You Can't Shrink Your Way to Greatness

by Tom Peters ...

Tom Peters--brilliant, original, and perhaps the most inspiring and listened-to business thinker of our time--has a lot on his mind these days. And he wants to share it in The Circle of Innovation.The world of business is in a permanent state of flux, he argues, a state of chaos in which constant innovation is the only survival strategy--for the individual and for the organization. And he presents ... Read more

$6.99 USD

Also available as: Audiobook

Tom Peters--brilliant, original, and perhaps the most inspiring and listened-to business thinker of our time--has a lot on his mind these days. And he wants to share it in The Circle of Innovation.The world of business is in a permanent state of flux, he argues, a state of chaos in which constant innovation is the only survival strategy--for the individual and for the organization. And he presents
... Read more

Also available as: Audiobook
The Pursuit of Wow!

Every Person's Guide to Topsy-Turvy Times

by Tom Peters ...

Organized into more than 200 thought- and action-provoking elements—from the importance of clean trucks and bathrooms to conversations with entrepreneurs creating new markets—Tom Peters, bestselling management guru offers a practical guide to impractical times.In The Pursuit of Wow!, Tom Peters offers readers the words, the tools, to survive in tumultuous business environments. In his ... Read more

$6.99 USD

Also available as: Audiobook

Organized into more than 200 thought- and action-provoking elements—from the importance of clean trucks and bathrooms to conversations with entrepreneurs creating new markets—Tom Peters, bestselling management guru offers a practical guide to impractical times.In The Pursuit of Wow!, Tom Peters offers readers the words, the tools, to survive in tumultuous business environments. In his
... Read more

Also available as: Audiobook
The Cult of the Amateur

How blogs, MySpace, YouTube, and the rest of today's user-generated media are destroying our economy, our culture, and our values

by Andrew Keen ...

Amateur hour has arrived, and the audience is running the showIn a hard-hitting and provocative polemic, Silicon Valley insider and pundit Andrew Keen exposes the grave consequences of today’s new participatory Web 2.0 and reveals how it threatens our values, economy, and ultimately the very innovation and creativity that forms the fabric of American achievement.Our most valued cultural ... Read more

$4.99 USD

Amateur hour has arrived, and the audience is running the showIn a hard-hitting and provocative polemic, Silicon Valley insider and pundit Andrew Keen exposes the grave consequences of today’s new participatory Web 2.0 and reveals how it threatens our values, economy, and ultimately the very innovation and creativity that forms the fabric of American achievement.Our most valued cultural
... Read more
You Can Do Anything

The Surprising Power of a "Useless" Liberal Arts Education

by George Anders ...

A job seeking strategy guide revealing "the extraordinary ways a liberal arts education broadens the career opportunities of new graduates" ( The Hill ).For more than a decade, the national spotlight has focused on science and engineering as the only reliable choice for finding a successful post-grad career. Our destinies have been reduced to a caricature: learn to write computer code or end up ... Read more

$12.99 USD

Also available as: Audiobook

A job seeking strategy guide revealing "the extraordinary ways a liberal arts education broadens the career opportunities of new graduates" ( The Hill ).For more than a decade, the national spotlight has focused on science and engineering as the only reliable choice for finding a successful post-grad career. Our destinies have been reduced to a caricature: learn to write computer code or end up
... Read more

Also available as: Audiobook

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“d b holt”

How Brands Become Icons

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The Attention Merchants

No Logo

World Without Mind

The Tanning of America

Make 'Em Laugh & Take Their Money

How Leaders Speak

Consumed: How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole

The Circle of Innovation

The Pursuit of Wow!

The Cult of the Amateur

You Can Do Anything

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