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craig bouchard

Showing 1 - 12 of 12 results for “craig bouchard
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  • The Caterpillar Way: Lessons in Leadership, Growth, and Shareholder Value

    THE NEW YORK TIMES BESTSELLER!How one tenacious company found the drive to succeed--on a global scaleIn the early 1980s, Caterpillar, Inc. lost one million dollars per day for three consecutive years. Its continuing existence came into question. Today, "CAT" is the world's most profitable manufacturer of construction and mining equipment and large engines. The now legendary global company made ... Read more

    $27.39 USD

  • Audiobook

    The Caterpillar Way

    Lessons in Leadership, Growth, and Shareholder Value

    Unabridged

    9 hours 38 min

    THE NEW YORK TIMES BESTSELLER!How one tenacious company found the drive to succeed--on a global scaleIn the early 1980s, Caterpillar, Inc. lost one million dollars per day for three consecutive years. Its continuing existence came into question. Today, "CAT" is the world's most profitable manufacturer of construction and mining equipment and large engines. The now legendary global company made ... Read more

    $19.99 USD

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  • Onward

    How Starbucks Fought for Its Life without Losing Its Soul

    In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback and continued success.In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most ... Read more

    $10.99 USD

  • How Google Works

    In this insider’s look into the world’s biggest tech company, former CEO and SVP of Google share how they helped engineer a new strategy and philosophy to help them thrive—a perfect book for seasoned business employees and the tech curious.Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. How Google Works is an entertaining, page-turning ... Read more

    $12.99 USD

  • Pour Your Heart Into It

    How Starbucks Built a Company One Cup at a Time

    **Former CEO and now chairman emeritus Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience."It is hard to imagine a more satisfying brew than this memoir." —Publishers Weekly**The success of Starbucks Coffee Company is one of the most inspiring business stories in ... Read more

    $10.99 USD

  • The Smartest Guys in the Room

    The Amazing Rise and Scandalous Fall of Enron

    In this tenth-anniversary edition, acclaimed investigative journalists Bethany McLean and Peter Elkind deliver the definitive account of the fall of Enron, one of the biggest scandals in corporate America history.Meticulously researched and character driven, The Smartest Guys in the Room takes the reader deep into Enron's past—and behind the closed doors of private meetings. Drawing on a wide ... Read more

    $1.99 USD

  • The Reckoning

    This New York Times –bestselling history is "an immense, and immensely readable, saga of the American and Japanese auto industries" ( Boston Globe ).After generations of creating high-quality automotive products, American industrialists began losing ground to the Japanese auto industry in the decades after World War II. Pulitzer Prize-winner David Halberstam, with his signature p... ... Read more

    $14.39 USD or Free with Kobo Plus

  • Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products and Your People

    Lead Your Business the Starbucks WayForeword by Herve Humler, President and COO, The Ritz-Carlton Hotel Company, L.L.C.One of the best-recognized and admired brands in the world, Starbucks singlehandedly transformed the ordinary delivery of coffee into a cultural phenomenon--a result of the company’s exemplary leadership practices.Joseph Michelli, author of the Wall Street Journal, USA Today, and ... Read more

    $18.79 USD

  • Faster, Higher, Farther

    How One of the World's Largest Automakers Committed a Massive and Stunning Fraud

    by Jack Ewing ...
    “A rich history of a company whose cars, for better and worse, have touched millions of lives, a character study of a brilliant but deeply flawed leader, and a case study in how a corporate culture can turn toxic.” —Bethany McLean, New York Times Book ReviewFaster, Higher, Farther chronicles a corporate scandal that rivals those at Enron and Lehman Brothers—one that will cost Volkswagen more than ... Read more

    $12.99 USD

  • Berkshire Beyond Buffett

    The Enduring Value of Values

    A profile of Berkshire Hathaway, the keys to its success, and how it can survive beyond its iconic chairman and CEO, Warren Buffett.In a comprehensive portrait of the corporate culture that unites Berkshire's subsidiaries, Lawrence Cunningham unearths the traits that assure the conglomerate's perpetual prosperity. Riveting stories of each subsidiary's origins, triumphs, and journey to Berkshire ... Read more

    $12.99 USD or Free with Kobo Plus

  • Krupp

    A History of the Legendary German Firm

    by Harold James ...
    A history of the steel and arms maker that came to symbolize the best and worst of modern German historyThe history of Krupp is the history of modern Germany. No company symbolized the best and worst of that history more than the famous steel and arms maker. In this book, Harold James tells the story of the Krupp family and its industrial empire between the early nineteenth century and the present ... Read more

    $14.39 USD or Free with Kobo Plus

  • The Hardware Startup

    Building Your Product, Business, and Brand

    Thanks to the decreasing cost of prototyping, it's more feasible for professional makers and first-time entrepreneurs to launch a hardware startup. But exactly how do you go about it? This book provides the roadmap and best practices you need for turning a product idea into a full-fledged business.Written by three experts from the field, The Hardware Startup takes you from idea validation to ... Read more

    $24.99 USD