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Showing 1 - 12 of 12 results for “cor molenaar”
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  • Demand-Driven Business Strategy

    Digital Transformation and Business Model Innovation

    by Cor Molenaar ...
    Series series Business and Digital Transformation
    Demand-Driven Business Strategy explains the ways of transforming business models from supply driven to demand driven through digital technologies and big data analytics.The book covers important topics such as digital leadership, the role of artificial intelligence, and platform firms and their role in business model transformation. Students are walked through the nature of supply- and demand ... Read more

    $68.99 USD

  • Why Customers Would Rather Have a Smartphone than a Car

    Relationship Retailing as an Opportunity

    by Cor Molenaar ...
    Why Customers Would Rather Have a Smartphone than a Car explores some of the fundamental changes in consumer behaviour: Why do we buy less in shops and more on the internet? Why do we spend more on gadgets, smartphones and apps and not more on food, holidays or clothing? Why do most business people only look at symptoms and not the causes of changing customer behaviour? The new generation buys ... Read more

    $102.99 USD

  • Shopping 3.0

    Shopping, the Internet or Both?

    by Cor Molenaar ...
    Retailers are in difficult times. The recession, global competition, government regulation and the growth of the Internet mean that costs are rising but margins are increasingly squeezed. Cor Molenaar's Shopping 3.0 offers an engaging, convincing and well-researched manifesto for the future of retailing; a manifesto which encourages retailers to switch their approach from a strategy that is based ... Read more

    $72.99 USD

  • e-Marketing

    Applications of Information Technology and the Internet within Marketing

    by Cor Molenaar ...
    Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work. This doesn’t mean, however, that ‘old’ marketing tools are no longer relevant.In this brand new textbook, Cor Molenaar summarizes classic concepts and current ... Read more

    $101.99 USD

  • The End of Shops

    Social Buying and the Battle for the Customer

    by Cor Molenaar ...
    Shops are facing tough times: recession, local legislation, parking problems, competition from the internet and the strong position of suppliers. Buying on the Internet 24/7 has become a real alternative to the local shop with its rigid opening hours and limited choice. So is there still a future for the traditional retailer? What are the latest developments in this environment and how can these ... Read more

    $72.99 USD

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  • Logistics and Supply Chain Management

    Logistics & Supply Chain Management

    by Martin Christopher ...
    The full text downloaded to your computerWith eBooks you can:search for key concepts, words and phrasesmake highlights and notes as you studyshare your notes with friendseBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.Upon purchase, you will receive via email the ... ... Read more

    $33.99 USD

  • Business Model Book, The

    Design, Build And Adapt Business Ideas That Drive Business Growth

    by Adam Bock ...
    Adam Bock is a research academic, serial entrepreneur, and professional financier and venture consultant. As an academic, he has studied business models globally, from the US and UK to Russia and India, and has published highly cited articles about business models, including the first large-scale global study of business model innovation. As Senior Lecturer in Entrepreneurship at The University of ... Read more

    $12.99 USD

  • Reshaping Retail

    Why Technology is Transforming the Industry and How to Win in the New Consumer Driven World

    by Stefan Niemeier, Andrea Zocchi, Marco Catena ...
    The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they turned retailing into an art, and then a science. Now retailers in emerging markets appear to be repeating the story all over again, except on a scale and at ... Read more

    $34.00 USD

  • Customer Experience Manual, The

    How to design, measure and improve customer experience in your business

    by Alan Pennington ...
    Customer Experience (CE) is becoming seen as a key component of business strategy, yet knowing the practical steps of what to do can be tricky. The Customer Experience Book helps you understand where you are now, what to do, and how to improve for your business.From Customer Journey Mapping to using Big Data, this is the ultimate Customer Experience manual for businesses, whatever the size of your ... Read more

    $13.99 USD

  • CIM Coursebook Introductory Certificate in Marketing

    by Neil Botten, David Harris ...
    ‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills ... Read more

    $52.99 USD

  • Managing Operations

    by Bob Johnson, Alan Hart ...
    Managing Operations is a concise guide to the fundamentals of operations management. Using examples and case studies from public, private and voluntary sector organizations, this book will enable managers to develop their competency to an excellent standard in an industrial or commercial setting. As well as being very practically based, Managing Operations also provides the theory behind ... Read more

    $67.99 USD

  • Life After...Art and Design

    A practical guide to life after your degree

    by Sally Longson ...
    Series series Life after University
    Thousands of students graduate from university each year. The lucky few have the rest of their lives mapped out in perfect detail - but for most things are not nearly so simple. Armed with your hard-earned degree the possibilities and career paths lying before you are limitless, and the number of choices you suddenly have to make can seem bewildering.Life After an Art & Design Degree has been ... Read more

    $36.99 USD