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Voice Marketing

Harnessing the Power of Conversational AI to Drive Customer Engagement

by Laurence Minsky, Susan Westwater, Scot Westwater, Colleen Fahey ...

“Hey Google, how can you help me reach more customers and strengthen my brand?”Voice-enabled technologies are an integral part of our lives, and they present vast opportunities for marketers who are up to the challenge. With Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement, marketers learn key strategies and tactics of the voice world while following a clear ... Read more

$29.19 USD

“Hey Google, how can you help me reach more customers and strengthen my brand?”Voice-enabled technologies are an integral part of our lives, and they present vast opportunities for marketers who are up to the challenge. With Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement, marketers learn key strategies and tactics of the voice world while following a clear
... Read more
Audio Branding

Using Sound to Build Your Brand

by Laurence Minsky, Colleen Fahey ...

Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and even the chosen sound bite for a branded car unlocking as the driver presses the key. How do these choices tie into a wider brand identity? Which ... Read more

$41.39 USD

Also available as: Audiobook

Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and even the chosen sound bite for a branded car unlocking as the driver presses the key. How do these choices tie into a wider brand identity? Which
... Read more

Also available as: Audiobook
Audiobook

Audio Branding

Using Sound to Build Your Brand

by Laurence Minsky, Colleen Fahey, Philip Kotler ...

Narrated by Jamie Renell ...

Unabridged

7 hours 57 min

Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and even the chosen sound bite for a branded car unlocking as the driver presses the key. How do these choices tie into a wider brand identity? Which ... Read more

$24.99 USD

Also available as: eBook

Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and even the chosen sound bite for a branded car unlocking as the driver presses the key. How do these choices tie into a wider brand identity? Which
... Read more

Also available as: eBook

The New Rules of Green Marketing

Strategies, Tools, and Inspiration for Sustainable Branding

by Jacquelyn A. Ottman ...

Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers with a "save the planet" pitch. Instead, they're promoting the added value their products provide: better health, superior performance, good taste, or cost-effectiveness. In this innovative book Ottman ... Read more

$17.99 USD

Also available as: Audiobook

Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers with a "save the planet" pitch. Instead, they're promoting the added value their products provide: better health, superior performance, good taste, or cost-effectiveness. In this innovative book Ottman
... Read more

Also available as: Audiobook
How to Write Copy That Sells

The Step-By-Step System For More Sales, to More Customers, More Often

by Ray Edwards ...

Communicate with potential customers—and persuade them to buy: "The best copywriting teacher I know." —Michael Hyatt, New York Times–bestselling author of Your Best Year EverThis book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming "salesy" can be tough, but is an essential skill. How to Write Copy ... Read more

$12.99 USD or Free with Kobo Plus

Also available as: Audiobook

Communicate with potential customers—and persuade them to buy: "The best copywriting teacher I know." —Michael Hyatt, New York Times–bestselling author of Your Best Year EverThis book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming "salesy" can be tough, but is an essential skill. How to Write Copy
... Read more

Also available as: Audiobook
The End of Advertising

Why It Had to Die, and the Creative Resurrection to Come

by Andrew Essex ...

A recovering Mad Man throws down the ultimate challenge to his profession: Innovate or die.The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, ... Read more

Was $13.99 USD Now $10.99 USD

Also available as: Audiobook

A recovering Mad Man throws down the ultimate challenge to his profession: Innovate or die.The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy,
... Read more

Also available as: Audiobook
The Best Digital Marketing Campaigns in the World II

by Damian Ryan ...

In the second volume of The Best Digital Marketing Campaigns in the World, best-selling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history, analysing what they did right and their impact. This privileged insight into some of the freshest, most creative thinking in the industry covers 40 new campaigns from 40 different agencies ... Read more

$35.99 USD

In the second volume of The Best Digital Marketing Campaigns in the World, best-selling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history, analysing what they did right and their impact. This privileged insight into some of the freshest, most creative thinking in the industry covers 40 new campaigns from 40 different agencies
... Read more
Grapevine

Why Buzz Was a Fad but Word of Mouth Is Forever

by Dave Balter ...

Word of mouth is an amazingly powerful force — but how does it really work?.Businesses have become obsessed with stimulating word-of- mouth to counteract the declining effectiveness of advertising. But it’s easier said than done.As the founder of BzzAgent, a community of more than 400,000 people who volunteer to talk to friends and acquaintances about products they genuinely love, Dave Balter is a ... Read more

$5.99 USD

Word of mouth is an amazingly powerful force — but how does it really work?.Businesses have become obsessed with stimulating word-of- mouth to counteract the declining effectiveness of advertising. But it’s easier said than done.As the founder of BzzAgent, a community of more than 400,000 people who volunteer to talk to friends and acquaintances about products they genuinely love, Dave Balter is a
... Read more
9 Provocative Right Brain Branding Maneuvers For The Everyday Scribe

Conquer Your Comfort Zone Fears, Capitalize On Your Artistic Side, And Transform Chaos Into Cash

by Jennifer Darden ...

Are you ready to begin with a blank white canvas and a palate of possibilities to paint the brand of “YOU” you want the world to know? There’s a fine fanatical line between the insanity of technology and the passion of art. The journey begins with knowing who you are and who you aren’t.Provocative right brain branding teaches you specific maneuvers to push yourself beyond comfort zone constraints, ... Read more

$1.00 USD

Are you ready to begin with a blank white canvas and a palate of possibilities to paint the brand of “YOU” you want the world to know? There’s a fine fanatical line between the insanity of technology and the passion of art. The journey begins with knowing who you are and who you aren’t.Provocative right brain branding teaches you specific maneuvers to push yourself beyond comfort zone constraints,
... Read more
10 Most Common E-Zine Publishing Mistakes

A Must Read for All Seasoned E-zine Publishers and 10 Most Common E-zine Those in the Making

by Thrivelearning Institute Library ...

Series series How to Build Your List
$0.99 USD
Advertising and Consumer Citizenship

Gender, Images and Rights

by Anne M. Cronin ...

Series series Transformations
Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of:* Sex* Class* Race.It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Consumer Citizenship will be essential reading for all those interested in the study of consumption, ... Read more

$72.99 USD

Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of:* Sex* Class* Race.It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Consumer Citizenship will be essential reading for all those interested in the study of consumption,
... Read more
ADVERTISING AD SHEETS = BIG PROFITS

by Alexey ...

$1.99 USD

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Voice Marketing

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People who read these also enjoyed

The New Rules of Green Marketing

How to Write Copy That Sells

The End of Advertising

The Best Digital Marketing Campaigns in the World II

Grapevine

9 Provocative Right Brain Branding Maneuvers For The Everyday Scribe

10 Most Common E-Zine Publishing Mistakes

Advertising and Consumer Citizenship

ADVERTISING AD SHEETS = BIG PROFITS

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