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  • Visual Thinking for Design

    by Colin Ware ...
    Visual Thinking brings the science of perception to the art of design. Designers increasingly need to present information in ways that aid their audience's thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance. In this book, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into ... Read more

    $43.19 USD

  • Information Visualization

    Perception for Design

    by Colin Ware ...
    Series series Interactive Technologies
    Most designers know that yellow text presented against a blue background reads clearly and easily, but how many can explain why, and what really are the best ways to help others and ourselves clearly see key patterns in a bunch of data? When we use software, access a website, or view business or scientific graphics, our understanding is greatly enhanced or impeded by the way the information is ... Read more

    $58.49 USD

  • Visual Thinking for Information Design

    by Colin Ware ...
    Visual Thinking for Information Design, Second Edition brings the science of perception to the art of design. The book takes what we now know about perception, cognition and attention and transforms it into concrete advice that students and designers can directly apply. It demonstrates how designs can be considered as tools for cognition and extensions of the viewer's brain in much the same way ... Read more

    $49.49 USD

  • Information Visualization

    Perception for Design

    by Colin Ware ...
    Series series Interactive Technologies
    Information Visualization: Perception for Design, Fourth Edition explores the art and science of why we see objects the way we do. Based on the science of perception and vision, the author presents the key principles at work for a wide range of applications--resulting in visualization of improved clarity, utility and persuasiveness. This new edition has been revised and updated to include the ... Read more

    $56.69 USD

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  • Universal Principles of Design, Revised and Updated

    125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions,

    Universal Principles of Design, Revised and Updated is a comprehensive, cross-disciplinary encyclopedia covering 125 laws, guidelines, human biases, and general considerations important to successful design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the ideas applied in practice. From the 80/20 Rule to the Weakest Link, ... Read more

    $25.99 USD

  • Mind Hacks

    Tips & Tricks for Using Your Brain

    The brain is a fearsomely complex information-processing environment--one that often eludes our ability to understand it. At any given time, the brain is collecting, filtering, and analyzing information and, in response, performing countless intricate processes, some of which are automatic, some voluntary, some conscious, and some unconscious.Cognitive neuroscience is one of the ways we have to ... Read more

    $14.99 USD

  • Designing with the Mind in Mind

    Simple Guide to Understanding User Interface Design Rules

    by Jeff Johnson ...
    Early user interface (UI) practitioners were trained in cognitive psychology, from which UI design rules were based. But as the field evolves, designers enter the field from many disciplines. Practitioners today have enough experience in UI design that they have been exposed to design rules, but it is essential that they understand the psychology behind the rules in order to effectively apply them ... Read more

    $46.79 USD

  • The Pocket Universal Principles of Design

    150 Essential Tools for Architects, Artists, Designers, Developers, Engineers, Inventors, and Makers

    Series series Rockport Universal
    Whether a website, marketing campaign, museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Now, there's a handy travel companion for any designer, so that you always have the essentials at your fingertips.Portable, condensed, and armed with 150 principles, The Pocket Universal ... Read more

    $12.99 USD

  • Designing with the Mind in Mind

    Simple Guide to Understanding User Interface Design Guidelines

    by Jeff Johnson ...
    In this completely updated and revised edition of Designing with the Mind in Mind, Jeff Johnson provides you with just enough background in perceptual and cognitive psychology that user interface (UI) design guidelines make intuitive sense rather than being just a list or rules to follow. Early UI practitioners were trained in cognitive psychology, and developed UI design rules based on it. But as ... Read more

    $44.99 USD

  • Rethinking Consciousness

    A Scientific Theory of Subjective Experience

    “A first-class intellectual adventure.” —Brian Greene, author of Until the End of TimeIlluminating his groundbreaking theory of consciousness, known as the attention schema theory, Michael S. A. Graziano traces the evolution of the mind over millions of years, with examples from the natural world, to show how neurons first allowed animals to develop simple forms of attention and then to construct ... Read more

    $12.39 USD

  • The VR Book

    Human-Centered Design for Virtual Reality

    by Jason Jerald ...
    Series series ACM Books
    This is a strong foundation of human-centric virtual reality design for anyone and everyone involved in creating VR experiences. Without a clear understanding of the human side of virtual reality (VR), the experience will always fail.The VR Book bridges this gap by focusing on human-centered design. Creating compelling VR applications is an incredibly complex challenge. When done well, these ... Read more

    $57.59 USD

  • Cognitive Load Theory

    A handbook for teachers

    by Steve Garnett ...
    Brings clarity to the complexity surrounding cognitive load theory (CLT) and provides a user-friendly toolkit of techniques designed to help teachers optimise their pupils' learning.??Foreword by John Sweller.CLT is rapidly becoming education's next 'big thing' - and Professor Dylan Wiliam recently vouched for its significance as being 'the single most important thing for teachers to know'. It is ... Read more

    $15.99 USD or Free with Kobo Plus