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Top Series in United States

Showing 1 - 12 of 12 results for “claudio saavedra”
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  • The Marketing Challenge for Industrial Companies

    Advanced Concepts and Practices

    by Claudio A. Saavedra ...
    Series series Business and Management (R0)
    This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch. Furthermore, it reviews significant variations concerning other issues ... Read more

    $116.09 USD

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  • Competing Against Luck

    The Story of Innovation and Customer Choice

    by Taddy Hall, Karen Dillon, David S. Duncan, Clayton M. Christensen ...
    The foremost authority on innovation and growth presents a path-breaking book on business strategy every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.How do companies know how to grow? How can they create products that they are sure customers want to buy? Can ... Read more

    $11.49 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • The Innovator's Cookbook

    Essentials for Inventing What Is Next

    Edited by Steven Johnson ...
    From the New York Times bestselling author of How We Got To Now and FarsightedSteven Johnson, author of Where Good Ideas Come From, Emergence, Everything Bad is Good for You, Mind Wide Open and Ghost Map, and an acknowledged bestselling leader on the subject of innovation, gathers - for a foundational text on the subject of innovation - essays, interviews, and cutting-edge insights by such ... Read more

    $13.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • It's Our Research

    Getting Stakeholder Buy-in for User Experience Research Projects

    by Tomer Sharon ...
    It's Our Research: Getting Stakeholder Buy-in for User Experience Research Projects discusses frameworks, strategies, and techniques for working with stakeholders of user experience (UX) research in a way that ensures their buy-in. This book consists of six chapters arranged according to the different stages of research projects. Topics discussed include the different roles of business, ... Read more

    $35.99 USD

  • The IT Professional's Guide to Researching a New Industry

    by Tom Taulli ...
    IT is a booming sector that is a key part of any industry. As a result IT professionals of all backgrounds and specialisms could find themselves working in almost anything from insurance to entertainment. Navigating your way around the job market can be a tricky task; you need to know where to look and what questions to ask to ensure that you make the right decisions about your career.This quick ... Read more

    Free

  • The Burqa and the Miniskirt

    The Suicide Terrorists Fertility Power and Progress

    by Angelo Bertolo ...
    Iran and the Muslim countries where the irrational burqa is more popular today than one or two generations ago count more politically and economically than few years ago. The countries where the miniskirt and more relaxed moral attitudes have been more popular count always less in the world scene. Third world countries with high birth rates have progressed relatively more than Western countries ... Read more

    $4.99 USD

  • Cybersecurity in Israel

    by Lior Tabansky, Isaac Ben Israel ...
    Series series Computer Science (R0)
    This SpringerBrief gives the reader a detailed account of how cybersecurity in Israel has evolved over the past two decades. The formation of the regions cybersecurity strategy is explored and an in-depth analysis of key developments in cybersecurity policy is provided.The authors examine cybersecurity from an integrative national perspective and see it as a set of policies and actions with two ... Read more

    $49.49 USD

  • The Palgrave Handbook of Managing Continuous Business Transformation

    Edited by Horst Ellermann, Peter Kreutter, Wolfgang Messner ...
    Series series Business and Management (R0)
    This handbook provides a comprehensive and unparalleled reference point for studying continuous business transformation. Asserting that change will be the new normal and highlighting the fact that business transformation can never be complete, this important resource is a tool for coping with ongoing change in order to become and stay resilient, the predominant concern of executives across ... Read more

    $71.99 USD

  • National Intellectual Capital and the Financial Crisis in Brazil, Russia, India, China, Korea, and South Africa

    by Carol Yeh-Yun Lin, Leif Edvinsson, Jeffrey Chen, Tord Beding ...
    Series series Economics and Finance (R0)
    In the first decade of the twenty-first century, the biggest event of worldwide proportion was the 2008 global financial crisis, which was caused primarily by ineffective governance, failed surveillance systems, and implementation flaws. While fiscal and monetary policies succeeded in pulling many countries out of a financial freefall, most economies have performed beneath pre-recession levels as ... Read more

    $40.49 USD

  • Managing Towards Supply Chain Maturity

    Business Process Outsourcing and Offshoring

    Edited by M. Szymczak ...
    Series series Business and Management (R0)
    This text takes a view of the crucial issues involved in supply chain management. The discussion introduces the concept of risk, information and social capital management that will ensure supply chain excellence and maturity according to the Poirier's model. ... Read more

    $89.09 USD

  • Management in the Digital Age

    Will China Surpass Silicon Valley?

    by Annika Steiber ...
    Series series Business and Management (R0)
    In this Springer Brief, the author introduces how Chinese firms are successfully using their own variants of the 'Silicon Valley Approach' to management. The author begins the discussion by deliberating on the extent to which management models need to be re-invented. A fundamentally new approach is then introduced, which already exists and is proving itself in practice at some of Silicon Valley´s ... Read more

    $62.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • The Government Manager's Guide to Plain Language

    by Judith G. Myers PhD ...
    The ability to write well correlates highly with the ability to think well—to analyze information, weigh alternatives, and make decisions. Government managers must make instructions and policies clear to employees, give effective presentations, and communicate effectively with the public. In addition, government managers must model clear, effective writing for their staffs. A comprehensive chapter ... Read more

    $33.09 USD