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  • The Marketing Challenge for Industrial Companies

    Advanced Concepts and Practices

    by Claudio A. Saavedra ...
    Series series Business and Management (R0)
    This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch. Furthermore, it reviews significant variations concerning other issues ... Read more

    $116.09 USD