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Making the Ask

The artful science of high-value fundraising

by Bernard Ross, Clare Segal ...

If you’re a fundraiser or social entrepreneur keen to secure large gift for any kind of social cause you need to be able to ask the right people for the right money in the right way. But how do you do that?In this ground-breaking book, global experts Bernard Ross and Clare Segal share their approach - used by major fundraising organisations from UNHCR in the Middle East to MSF in the US and from ... Read more

$8.69 USD or Free with Kobo Plus

If you’re a fundraiser or social entrepreneur keen to secure large gift for any kind of social cause you need to be able to ask the right people for the right money in the right way. But how do you do that?In this ground-breaking book, global experts Bernard Ross and Clare Segal share their approach - used by major fundraising organisations from UNHCR in the Middle East to MSF in the US and from
... Read more
Strategy Workout, The

The 10 Tried-And-Tested Steps That Will Build Your Strategic Thinking Skills

by Bernard Ross, Clare Segal ...

***The Strategy Workout***has been specially developed to be clear, simple, very easy to follow and highly effective. Our unique pre-workout test will help you identify your weak and strong points and the straightforward 10-step improvement plan will show you how you can quickly boost your skills. ... Read more

$10.79 USD

***The Strategy Workout***has been specially developed to be clear, simple, very easy to follow and highly effective. Our unique pre-workout test will help you identify your weak and strong points and the straightforward 10-step improvement plan will show you how you can quickly boost your skills.
... Read more

People Management

by Rus Slater ...

Series series Collins Business Secrets
The people management secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of People ManagementIncludes how to:• Build a business-like relationships with your direct reports• Set clear targets and monitor them• Understand different personality types and how to manage them• Deliver criticism and compliments in the right way• Mentor your ... Read more

$0.99 USD

The people management secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of People ManagementIncludes how to:• Build a business-like relationships with your direct reports• Set clear targets and monitor them• Understand different personality types and how to manage them• Deliver criticism and compliments in the right way• Mentor your
... Read more
The Diary of a CEO

The 33 Laws of Business and Life

by Steven Bartlett ...

**A galvanizing playbook for success from Steven Bartlett, one of the world’s most exciting entrepreneurs and the host of the No. 1 podcast The Diary of a CEO"This is a must-read for anyone dreaming of doing something audacious." Jay Shetty"Valuable lessons about the importance of following a different and unconventional path to power.” Robert Greene**At the very heart of all the success and ... Read more

$12.99 USD

Also available as: Audiobook

**A galvanizing playbook for success from Steven Bartlett, one of the world’s most exciting entrepreneurs and the host of the No. 1 podcast The Diary of a CEO"This is a must-read for anyone dreaming of doing something audacious." Jay Shetty"Valuable lessons about the importance of following a different and unconventional path to power.” Robert Greene**At the very heart of all the success and
... Read more

Also available as: Audiobook
Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale

by Markus Stahlberg ...

Shopper Marketing explores the subject of shopper marketing, which takes places in the store, aiming to turn shoppers into buyers, at the point of purchase. The goal of shopper marketing is to influence purchase decisions when the shopper is close to the product in the store. Shopper marketing is a relatively new area of marketing, but the financial investments being made in the area are ... Read more

$28.79 USD

Shopper Marketing explores the subject of shopper marketing, which takes places in the store, aiming to turn shoppers into buyers, at the point of purchase. The goal of shopper marketing is to influence purchase decisions when the shopper is close to the product in the store. Shopper marketing is a relatively new area of marketing, but the financial investments being made in the area are
... Read more
Words that Change Minds

Mastering the Language of Influence

by Shelle Rose Charvet ...

Words that Change Minds is based on the Language and Behaviour Profile (LAB Profile™); an easy to learn tool which illustrates how each person is unique. The LAB Profile™ will enable you to understand and predict from someone's language in everyday conversation, how he or she will behave in a given situation. You will learn how to customize your language for specific people and groups to trigger ... Read more

$8.69 USD

Words that Change Minds is based on the Language and Behaviour Profile (LAB Profile™); an easy to learn tool which illustrates how each person is unique. The LAB Profile™ will enable you to understand and predict from someone's language in everyday conversation, how he or she will behave in a given situation. You will learn how to customize your language for specific people and groups to trigger
... Read more
Brand the Change

The Branding Guide for social entrepreneurs, disruptors, not-for-profits and corporate troublemakers

by Anne Miltenburg ...

In a perfect world, great changemaking ventures would grow purely based on their own merit. In the real world, we have to be creative and strategic about how we brand our initiatives and get the support we need to help them grow into effective, sustainable organisations. Creating a strong brand is crucial to increasing your impact and getting the audience you deserve. Brand the Change unpacks the ... Read more

$28.49 USD

In a perfect world, great changemaking ventures would grow purely based on their own merit. In the real world, we have to be creative and strategic about how we brand our initiatives and get the support we need to help them grow into effective, sustainable organisations. Creating a strong brand is crucial to increasing your impact and getting the audience you deserve. Brand the Change unpacks the
... Read more
Rethink Your Career: In Your 40s, 50s and 60s

by Joanna Maxwell ...

How to reinvent your career – and work for as long as you wantHave you accumulated plenty of wisdom and experience, but others think you're all washed up? Perhaps you're bored with your current work but not sure what's next.Don't panic! Work reinvention expert Joanna Maxwell shows you how to refresh a current career, pursue a new direction or leverage your experience to start your own business.The ... Read more

$7.99 USD

How to reinvent your career – and work for as long as you wantHave you accumulated plenty of wisdom and experience, but others think you're all washed up? Perhaps you're bored with your current work but not sure what's next.Don't panic! Work reinvention expert Joanna Maxwell shows you how to refresh a current career, pursue a new direction or leverage your experience to start your own business.The
... Read more
Essential Guide to Marketing Planning

by Marian Wood ...

Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan of your own. Chapters guide you through researching your market, analysing your competitive situation, objectives setting and deciding on marketing strategies to develop a creative, effective marketing plan for any product.The full text downloaded to your ... Read more

$22.39 USD

Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan of your own. Chapters guide you through researching your market, analysing your competitive situation, objectives setting and deciding on marketing strategies to develop a creative, effective marketing plan for any product.The full text downloaded to your
... Read more
Website Branding for Small Businesses

Secret Strategies for Building a Brand, Selling Products Online, and Creating a Lasting Community

by Nathalie Nahai ...

With so many customers taking to the web for information, every business needs to have an online presence, especially a small business. However, a simple website won’t suffice and each enterprise has to properly connect with customers to build and nurture a relationship that will ensure their devotion to the brand. This is where Nathalie Nahai, The Web Psychologist, steps in.Nahai expertly draws ... Read more

$13.99 USD

With so many customers taking to the web for information, every business needs to have an online presence, especially a small business. However, a simple website won’t suffice and each enterprise has to properly connect with customers to build and nurture a relationship that will ensure their devotion to the brand. This is where Nathalie Nahai, The Web Psychologist, steps in.Nahai expertly draws
... Read more
The Strategic Planning Workbook

by Neville Lake ...

***The Strategic Planning Workbook***is an invaluable, ready-to-use guide to creating and implementing a strategic plan. Refreshingly free of the usual grand business models peddled by consultants, this book provides the concepts needed to do the thinking, the tools to gather the necessary information, the techniques to make your decisions and the frameworks to translate conclusions into action ... Read more

$38.69 USD

***The Strategic Planning Workbook***is an invaluable, ready-to-use guide to creating and implementing a strategic plan. Refreshingly free of the usual grand business models peddled by consultants, this book provides the concepts needed to do the thinking, the tools to gather the necessary information, the techniques to make your decisions and the frameworks to translate conclusions into action
... Read more
OPEN

How we'll work, live and learn in the future

by David Price ...

What makes a global corporation give away its prized intellectual property? Why are Ivy League universities allowing anyone to take their courses for free? What drives a farmer in rural Africa to share his secrets with his competitors?A collection of hactivists, hobbyists, forum-users and maverick leaders are leading a quiet but unstoppable revolution. They are sharing everything they know, and ... Read more

$6.99 USD

What makes a global corporation give away its prized intellectual property? Why are Ivy League universities allowing anyone to take their courses for free? What drives a farmer in rural Africa to share his secrets with his competitors?A collection of hactivists, hobbyists, forum-users and maverick leaders are leading a quiet but unstoppable revolution. They are sharing everything they know, and
... Read more

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Making the Ask

Strategy Workout, The

People who read these also enjoyed

People Management

The Diary of a CEO

Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale

Words that Change Minds

Brand the Change

Rethink Your Career: In Your 40s, 50s and 60s

Essential Guide to Marketing Planning

Website Branding for Small Businesses

The Strategic Planning Workbook

OPEN

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