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Showing 1 - 12 of 12 results for “claire roederer”
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  • Experience as an academic object and managerial realities

    by Marc FILSER, Claire Roederer ...
    Series series Societing
    Over the last forty years, the field of customer experience has been the focus of considerable research, highly diverse perspectives, and numerous managerial applications. Hybrid contexts combining both brick-and-mortar and digital experiential contexts explain this to some degree, so gaining a better understanding of what consumers experience during their customer journeys, as well as what firms ... Read more

    $25.99 USD

  • Marketing and experiential consumption

    by Claire Roederer ...
    Series series Societing
    Dimensions of experience as a key to successful experiential strategiesFirst discussed in the seminal articles by Holbrook and Hirschman, the experiential approach attempts to understand individuals’ reactions when they consume, with the idea that we seek to enjoy consumption experiences for the pleasure, the emotions and sensations they give us. This led to the notion of experiential marketing, ... Read more

    $17.99 USD

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  • Stress & Burnout

    by Rachel Scott ...
    Burnout can be defined as a syndrome of emotional exhaustion, depersonalization and reduced personal skills that occurs in some people. This is a reaction to chronic emotional tension created from continuous contact with other human beings, in particular if they have problems or reasons of suffering. So it can be considered a type of occupational stress. ... Read more

    $4.99 USD or Free with Kobo Plus

  • Global Luxury Trends

    Innovative Strategies for Emerging Markets

    by J. Hoffmann, I. Coste-Manière ...
    Series series Business and Management (R0)
    The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets. ... Read more

    $44.99 USD

  • Measuring Customer Experience

    How to Develop and Execute the Most Profitable Customer Experience Strategies

    by Philipp Klaus ...
    Series series Business and Management (R0)
    Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management. ... Read more

    $53.99 USD

  • Secrets of a Master Moderator

    Edition III

    by Naomi Henderson ...
    This book spans nearly 35 years of Naomi's experiences as a moderator and a trainer of qualitative researchers. It covers a full range of QREs (Qualitative Research Events) from IDIs to extended groups.There are tools, tips, and techniques for moderators who run the gamut from new to the industry, to those with long years of research experience. It grapples with knotty questions and concerns ... Read more

    $23.79 USD

  • History Of Marketing Science, The

    by Russell S Winer, Scott A Neslin ...
    Series Book 3 - World Scientific-now Publishers Series In Business
    The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas.Different research areas of marketing science, ... Read more

    $34.99 USD

  • Measuring Customer Satisfaction

    Exploring Customer Satisfaction’s Relationship with Purchase Behavior

    by Tim Glowa ...
    The measurement of service quality and customer satisfaction has received considerable academic attention over the past twenty-five years. Companies spend hundreds of millions of dollars and thousands of people hours trying to understand and influence customers, and often assume (incorrectly) that satisfied customers are loyal ones. Simply understanding customer satisfaction is not enough – ... Read more

    $5.99 USD or Free with Kobo Plus

  • How to Resolve Bullying in the Workplace: Stepping out of the Circle of Blame to Create an Effective Outcome for All

    by Alan Sharland ...
    Bullying in the workplace is an increasingly present phenomenon within relationships at work. However, the need to prove that bullying has occurred before action can be taken is an immediate obstacle to moving forward in difficult workplace relationships. The ambiguity and subjectivity associated with the concept of bullying becomes an obstacle to creating more effective responses to their ... Read more

    $8.00 USD or Free with Kobo Plus

  • Building Customer-brand Relationships

    by Don E. Schultz, Beth E. Barnes, Heidi F. Schultz, Marian Azzaro ...
    Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and prospects. This text takes a different view - that the marketer and the customer build the ongoing brand value together. Rather than the marketer trying to 'sell', the role of the marketer is to help customer buy. To do ... Read more

    $87.99 USD

  • Market Entry in China

    Case Studies on Strategy, Marketing, and Branding

    Edited by Christiane Prange ...
    Series series Business and Management (R0)
    This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how ... Read more

    $71.99 USD

  • SEO & 80s Movies: An Old School Approach to SEO and Content Marketing

    Increasing Website Traffic Series, #3

    by Greg Strandberg ...
    Series Book 3 - Increasing Website Traffic Series
    Movies produced in the 1980s made $2.5 billion.These movies did this through original stories (content) and special effects (design). Actors and actresses? Not so much.The most profitable movie of the 80s was E.T.: The Extra-Terrestrial, which made $435 million. The next two were Return of the Jedi ($390 million) and The Empire Strikes Back ($290 million).When it comes to your website I bet you'd ... Read more

    $3.99 USD or Free with Kobo Plus