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“christopher n cross7”

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  • Crossing The Chasm With Category Science

    7 Ways To Use Historical Data To Spot Future Exponential Growth Opportunities

    by Christopher Lochhead, Eddie Yoon, Nicolas Cole ...
    To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:categorypirates.substack.comThere isn't a tech executive on planet earth who hasn't seen the chart from the book Crossing The Chasm that separates early adopters from later-stage customer segments.Author Geoffrey A. Moore describes (languages) the "chasm" innovative startups ... Read more

    $7.99 USD

  • Audiobook

    Crossing The Chasm With Category Science

    7 Ways To Use Historical Data To Spot Future Exponential Growth Opportunities

    by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...
    Narrated by Digital Voice Eddie Yoon AI E ...

    Unabridged

    45 min

    This audiobook is narrated by a digital voice.Crossing The Chasm With Category Science is where traditional data analysis meets its daring counterpart. Forget the old-school approach of projecting past trends into the future. This audiobook teaches you to wield Category Science like a swashbuckling pirate, using a forward-looking lens to spot where the real treasures lie—in the anomalies and ... Read more

    $3.99 USD or Free with Kobo Plus