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  • Making Your Strategy Work

    How to Develop, Refine and Execute A Winning Strategy

    by Chris Outram ...
    Chris is a founder of OC&C Strategy Consultants. In more than 20 years of strategy consulting, he has addressed the full range of strategic issues from corporate strategy to divisional operational performance, embracing mergers & acquisitions and organisational advice. Chris has board experience on both sides of the Atlantic, giving him the experience and ability to talk on an equal level with ... Read more

    $10.79 USD

  • Digital Stractics

    How Strategy Met Tactics and Killed the Strategic Plan

    by Chris Outram ...
    Series series Business and Management (R0)
    In the world of digital business, the line between strategy and tactics is blurring. Traditionally large companies would adopt strategic frameworks which planned over three- to five-year timescales, while most digital start-ups had little interest in comprehensive and rigorous strategic processes and simply set themselves vision and worked out how to get there along the way.In today's digital ... Read more

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  • CEO Excellence

    The Six Mindsets That Distinguish the Best Leaders from the Rest

    New Y******ork Times Bestseller • Wall Street Journal BestsellerFrom McKinsey & Company, the world’s most influential management consulting firm, comes CEO Excellence, an insight-packed leadership book that reveals how the best CEOs think and act—based on interviews with elite leaders from Netflix, JPMorgan Chase, General Motors, Sony, and more.B... ... Read more

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  • Five Good Ideas

    Practical Strategies for Non-Profit Success

    Edited by Alan Broadbent, Ratna Omidvar ...
    Non-profits are big business. According to a recent Johns Hopkins report, third-sector institutions in Belgium, the Czech Republic, Japan, the U.S. and Canada have been growing at an average rate that is twice the growth rate of their GDPs. Canada is home to the second largest non-profit workforce in the world, employing 2 million paid staff and contributing $112 billion to our economy each year. ... Read more

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  • The Small Business Start-up Workbook

    A step-by-step guide to starting the business you've dreamed of

    In this practical and comprehensive workbook, Cheryl Rickman, offers a modern approach to self-employment and business start-up. Packed with real-life case studies and practical exercises, checklists and worksheets, it provides a step-by-step guide to researching and formulating your business ideas, planning the right marketing strategies, and managing a team that will drive your vision forward ... Read more

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  • New Business Road Test, The

    What Entrepreneurs And Investors Should Do Before Launching A Lean Start-Up

    by John Mullins ...
    ROAD TEST YOUR IDEA BEFORE YOU LAUNCH YOUR LEAN START-UPThinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it? No matter how talented you are or how much capital you have, if you’re pursuing a fundamentally flawed opportunity then you’re heading for failure. So before you launch ... Read more

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  • The Purpose Revolution

    How Leaders Create Engagement and Competitive Advantage in an Age of Social Good

    Discover the Purpose Advantage!Customers, employees, and investors are no longer satisfied with companies providing good products, good prospects, and good profits—they want them to do some social good, too. These “purpose-driven” companies do better on nearly every traditional metric: greater customer loyalty, higher retention, more innovation, and a healthier bottom line. But a nice mission ... Read more

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  • Principles of Marketing

    Thoroughly revised to reflect the major trends impacting contemporary marketing, the 8th Edition is packed with examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.New coverage and fresh examples throughout the text addressing the latest developments in customer engagement tools, practices and ... Read more

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  • Woo, Wow, and Win

    Service Design, Strategy, and the Art of Customer Delight

    In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn’t enough to differentiate your business—it needs to be designed for service from the ground up.Woo, Wow, and Win reveals the importance of designing your company around service, and offers clear, practical strategies based on the idea ... Read more

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  • How to be a Social Entrepreneur

    Make Money and Change the World

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    Don't just make money…make a difference.As a social entrepreneur, you can build a business that changes the world. But you will face some unique challenges. This book will prepare you for them.Packed with advice, inspiration and real-life stories, it will help you:Define what you want to do and why you want to do itFind the right kind of fundingBuild a brand that makes you uniqueFind a team as ... Read more

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  • How I Did It

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