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Showing 1 - 12 of 12 results for “chris hackley”
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  • Qualitative Research in Marketing and Management

    Doing Interpretive Research Projects

    by Chris Hackley ...
    This is a practical and accessible introduction to interpretive methods for doing qualitative marketing and management research projects.Bringing together concepts of qualitative research from ethnography, digital ethnography, phenomenology, assemblage theory, critical discourse analysis, semiotics, literary analysis, practice theory, postmodernism, poststructuralism and other areas, it has a ... Read more

    $63.99 USD

  • Advertising and Promotion

    by Chris Hackley, Rungpaka Amy Hackley ...
    Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in ... Read more

    $104.39 USD

  • Marketing and Social Construction

    Exploring the Rhetorics of Managed Consumption

    by Chris Hackley ...
    Series series Routledge Interpretive Marketing Research
    Marketing is at the centre of the business education boom: a million or more people worldwide are studying the subject at any one time. Yet despite widespread discontent with the intellectual standards in marketing, very little has changed over the past thirty years. In this ground-breaking new work, Chris Hackley presents a social-constructionist critique of popular approaches to teaching, ... Read more

    $65.99 USD

  • Marketing

    A Critical Introduction

    by Chris Hackley ...
    `I see this book as an important addition to the marketing literature. A weakness in critical approaches to marketing is that they are often not made easily accessible to undergraduate students. Chris Hackley has done a wonderful job in producing a rigorous text that remedies this situation and makes critical perspectives accessible to all′ - Professor Rob Lawson, University of OtagoDoes marketing ... Read more

    $80.99 USD

  • Marketing in Context

    Setting the Scene

    by Chris Hackley ...
    Series series Business and Management (R0)
    The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers. ... Read more

    $53.99 USD

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  • Tools and Techniques of Leadership and Management

    Meeting the Challenge of Complexity

    by Ralph Stacey ...
    Many of today’s books on the tools and techniques of leadership and management provide descriptions of long lists for use in decision-making, leading, coaching and project management. This book takes a completely different approach. It contests the claims that the tools and techniques are based on evidence and explains why human activities of leading and managing are simply not amenable to ... Read more

    $76.99 USD

  • Helping Doctoral Students Write

    Pedagogies for supervision

    by Barbara Kamler, Pat Thomson ...
    Helping Doctoral Students Write offers a proven approach to effective doctoral writing. By treating research as writing and writing as research, the authors offer pedagogical strategies for doctoral supervisors that will assist the production of well-argued and lively dissertations.It is clear that many doctoral candidates find research writing complicated and difficult, but the advice they ... Read more

    $81.99 USD

  • A Very Short, Fairly Interesting and Reasonably Cheap Book about Management Research

    by Emma Bell, Richard Thorpe ...
    Series series Very Short, Fairly Interesting & Cheap Books
    In Management Research the authors provide a stimulating and critical overview of the key theoretical debates on research paradigms and methodologies, demystifying the process and providing invaluable insights into the politics and practice of research.Conceived by Chris Grey as an antidote to conventional textbooks, each book in the ‘Very Short, Fairly Interesting and Reasonably Cheap’ series ... Read more

    $30.59 USD

  • Cambridge Handbook of Strategy as Practice

    Edited by Damon Golsorkhi, Linda Rouleau, David Seidl, Eero Vaara ...
    The Cambridge Handbook of Strategy as Practice provides a comprehensive overview of an emerging and growing stream of research in strategic management. An international team of scholars has been assembled to produce a systematic introduction to the various epistemological, methodological and theoretical aspects of the strategy-as-practice approach. This perspective explores and explains the ... Read more

    $45.09 USD

  • Management and Leadership Development

    by Tim Finch Lees, Christopher Mabey ...
    `This is the first really thought-provoking book that I have read on management development. It is a book primarily addressed to students, but in this field, we are all students. It merits a wide readership both among practising managers as well as among those responsible for developing them′ - Max Boisot, ESADE`Mabey and Finch-Lees inject a breath of fresh air into the management development ... Read more

    $115.19 USD

  • Organisational Change

    Sociological Perspectives

    by David Collins ...
    In recent years, there has been an explosion of books on the nature of organisational change and the management skills needed to effectively carry it out. Many are written by change gurus and management consultants offering quick fixes and metaphor laden business toolkits, however, much of their advice is banal and under-theorized. This book redresses this balance by providing an original analysis ... Read more

    $79.99 USD

  • Critical Marketing

    by Pauline Maclaran, Michael Saren, Christina Goulding, Richard Elliott, Miriam Caterall ...
    Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketing thinking takes a broadly managerial perspective without reflecting on the wider societal implications of the effects of marketing activities. In ... Read more

    $76.99 USD