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“chris fill”

Showing 1 - 12 of 12 results for “chris fill”
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  • Marketing Communications

    Touchpoints, Sharing And Disruption

    by Chris Fill, Sarah Turnbull ...
    The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields.The eighth edition, which contains two new chapters, ... Read more

    $41.99 USD

  • Advertising

    by Chris Fill, Graham Hughes, Scott De Francesco ...
    The book covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today.It offers extensive coverage of traditional and contemporary approaches to all mainstream media, strategy and planning, insights into the ... Read more

    $41.99 USD

  • CIM Coursebook 08/09 Marketing Communications

    by Chris Fill, Graham Hughes ...
    ‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills ... Read more

    Was $54.99 USD Now $46.99 USD

  • Business Marketing Face to Face

    by Chris Fill, Scot McKee ...
    The once predictable world of business (B2B) marketing is changing. It is now a complex and challenging environment populated by an increasing number of channels, fast developing technology and the expectation that everything and everyone is accountable. It is characterised by changing buyer behaviours and an emphasis on conversations and connectedness. Despite these complexities and challenges, ... Read more

    $45.09 USD

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  • Essential Tools for Organisational Performance

    Tools, Models and Approaches for Managers and Consultants

    by Simon Burtonshaw-Gunn, Malik Salameh ...
    This book focuses on organizational development for increased business performance. The text and models cover process management, leading to change management and organizational development. Burtonshaw-Gunn and Salameh show that process implementation in any business depends on two key factors. First, the role of knowledge management in organizational and individual improvement is vital. Secondly, ... Read more

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  • Organization Design

    A Guide to Building Effective Organizations

    by Patricia Cichocki ...
    With the rate of change in organizations at an all-time high, the need for strong organization design has never been more pressing. Organization Design provides a complete road map to building successful organizations through good organization design. It presents a practical process; a robust, broad-based model and a set of tools and techniques that all link together. Part One and Two together ... Read more

    $41.99 USD

  • Key Concepts in Marketing

    by Jim Blythe ...
    Series series SAGE Key Concepts series
    `If you want a clear, well written and authoritative introduction to the ideas and concepts that underpin the marketing discipline, this is the book for you′ - Emeritus Professor Michael J Baker`Each section draws the reader in to the story - the what and why of marketing, and also deals well with how. While it is educational and informing it is also a jolly good read′ - Heather Skinner, Principal ... Read more

    $65.69 USD

  • Strategic Marketing

    by Graeme Drummond, John Ensor, Ruth Ashford ...
    The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity and jargon surrounding the subject and is tightly written to accommodate the reading time pressures on students. A clear, comprehensive and user ... Read more

    $265.99 USD

  • Marketing Strategy and Competitive Positioning

    by Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd, Nick Lee ...
    For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.Understand and formulate rigorous marketing strategies and differential advantage in today’s marketplaceMarketing Strategy and Competitive Positioning, 7th Edition, by Hooley, Nicoulaud, Rudd and Lee provides a deep understanding of the process of developing and ... Read more

    $41.99 USD

  • HR Ready: Creating Competitive Advantage Through Human Resource Management

    by Steve Foster ...
    Providing competitive advantage should be the ultimate objective of everything HR does; asking "How does this help our business compete better in its market?" should be a frequent question. This book explores the seven pillars of being HR Ready and asks what HR organisations need to do to be fully prepared for a post-recessionary world that is unpredictable and uncertain. HR Ready goes beyond ... Read more

    $2.99 USD or Free with Kobo Plus

  • Marketing the Professional Services Firm

    Applying the Principles and the Science of Marketing to the Professions

    by Laurie Young ...
    Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike. This book applies the core principles of strategic marketing to professional services for the first time, in an approach that is at once accessible and compelling. With case studies from a range of ... Read more

    $59.00 USD

  • Relationship Marketing

    by Martin Christopher, Adrian Payne, David Ballantyne ...
    Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and ... Read more

    $67.99 USD