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Showing 1 - 12 of 12 results for “chris chapman”
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  • Python for Marketing Research and Analytics

    by Jason S. Schwarz, Chris Chapman, Elea McDonnell Feit ...
    Series series Mathematics and Statistics (R0)
    This book provides an introduction to quantitative marketing with Python. The book presents a hands-on approach to using Python for real marketing questions, organized by key topic areas. Following the Python scientific computing movement toward reproducible research, the book presents all analyses in Colab notebooks, which integrate code, figures, tables, and annotation in a single file. The code ... Read more

    $58.99 USD

  • How to Manage Project Opportunity and Risk

    Why Uncertainty Management can be a Much Better Approach than Risk Management

    by Stephen Ward, Chris Chapman ...
    Since I wrote the Foreword for the second edition of this book, risk management processes have become much more widely used, but controversy about what should be done and how best to do it has grown. Managing risk is a risky business. Chapman and Ward provide an in-depth explanation of why it is important to understand and manage underlying uncertainty in all its forms, in order to realise ... Read more

    $65.00 USD

  • Quantitative User Experience Research

    Informing Product Decisions by Understanding Users at Scale

    by Chris Chapman, Kerry Rodden ...
    Series series Professional and Applied Computing (R0)
    This book is your definitive guide to the rapidly growing role of Quantitative User Experience (Quant UX) Research in product development. The book provides an overview of the skills you need on the job, presents hands-on projects with reusable code, and shares advice on starting and developing a career. The book goes beyond basic skills to focus on what is unique to Quant UX. The authors are two ... Read more

    $62.99 USD

  • R for Marketing Research and Analytics

    by Chris Chapman, Elea McDonnell Feit ...
    Series series Mathematics and Statistics (R0)
    This bookis a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, ... Read more

    $80.99 USD

  • Collaboration and Networking in Education

    by Daniel Muijs, Mel Ainscow, Chris Chapman, Mel West ...
    Series series Education (R0)
    Collaboration and networking have recently come to the fore as major school improvement strategies in a number of countries. A variety of initiatives, from government and other agencies, have encouraged collaboration and led to a lot of practical activity in this area. However, at present there are no texts in education that explore collaboration and networking from both a theoretical and ... Read more

    $89.09 USD

  • A Violent History of Benevolence

    Interlocking Oppression in the Moral Economies of Social Working

    by Chris Chapman, A.J. Withers ...
    A Violent History of Benevolence traces how normative histories of liberalism, progress, and social work enact and obscure systemic violences. Chris Chapman and A.J. Withers explore how normative social work history is structured in such a way that contemporary social workers can know many details about social work’s violences, without ever imagining that they may also be complicit in these ... Read more

    $43.19 USD

  • R For Marketing Research and Analytics

    by Chris Chapman, Elea McDonnell Feit ...
    Series series Mathematics and Statistics (R0)
    The 2nd edition of R for Marketing Research and Analytics continues to be the best place to learn R for marketing research. This bookis a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters ... Read more

    $89.09 USD

  • Network Performance and Security

    Testing and Analyzing Using Open Source and Low-Cost Tools

    by Chris Chapman ...
    Network Performance Security: Testing and Analyzing Using Open Source and Low-Cost Tools gives mid-level IT engineers the practical tips and tricks they need to use the best open source or low cost tools available to harden their IT infrastructure. The book details how to use the tools and how to interpret them. Network Performance Security: Testing and Analyzing Using Open Source and Low-Cost ... Read more

    $53.99 USD

  • A Violent History of Benevolence

    Interlocking Oppression in the Moral Economies of Social Working

    by Chris Chapman, A.J. Withers ...
    A Violent History of Benevolence traces how normative histories of liberalism, progress, and social work enact and obscure systemic violences. Chris Chapman and A.J. Withers explore how normative social work history is structured in such a way that contemporary social workers can know many details about social work’s violences, without ever imagining that they may also be complicit in these ... Read more

    $34.99 USD

  • ADR in Employment Law

    by Stephen Hardy, Jerry Gibson, Chris Chapman ...
    The 1998 Employment Rights (Dispute Resolution) Act and the 2002 Employment Act seek to change the existing face of UK employment law dispute resolution. Conciliation via in-house disciplinary and appeal procedures must now be followed before resorting to a tribunal hearing. Alternatively,in dismissal cases, employers and employees can both agree to go to arbitration. This book will assist the ... Read more

    $78.99 USD

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  • Creating Value with Data Analytics in Marketing

    Mastering Data Science

    by Peter C. Verhoef, Edwin Kooge, Natasha Walk, Jaap E. Wieringa ...
    Series series Mastering Business Analytics
    This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in ... Read more

    $68.99 USD

  • Mining Your Own Business

    A Primer for Executives on Understanding and Employing Data Mining and Predictive Analytics

    by Jeff Deal, Gerhard Pilcher ...
    Data mining and predictive analytics are the 21st century’s most valuable new management tools. In this practical guide for organizational leaders and top-level executives, industry experts Jeff Deal and Gerhard Pilcher explain in clear, understandable English… what data mining and predictive analytics are why they are such powerful management tools how and when to use them for greatest ... Read more

    $9.99 USD