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  • Integrated Marketing Communication

    Creating Spaces for Engagement

    by Christina L. McDowell Marinchak, Daniel Assmus, Chip Rouse, Cassandra Vinhateiro, Jeremy Langett, Jeanne M. Persuit, Vernon E. Cronen, Kelli Lynn Fellows, Kees van het Hof0, Paul A. Lucas1, Amanda G. McKendree2, Leeanne M. Bell McManus3, David E. Weber4, Jill K. Burk5 ...
    Series series Integrated Marketing Communication
    Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC can open up spaces for engagement in our classrooms and our communities. The breadth of the ... Read more

    $44.59 USD