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The Game Development Strategy Guide

Crafting Modern Video Games That Thrive

by Cheryl Platz ...

Some of today’s most popular video games have been on the market for decades, while others barely make it days before disappearing forever. What differentiates the games that survive? This expansive look at modern video game development gives you an end-to-end, cross-disciplinary understanding of the people, processes, and core design principles you’ll need to create video games that thrive.Who ... Read more

$40.99 USD

Some of today’s most popular video games have been on the market for decades, while others barely make it days before disappearing forever. What differentiates the games that survive? This expansive look at modern video game development gives you an end-to-end, cross-disciplinary understanding of the people, processes, and core design principles you’ll need to create video games that thrive.Who
... Read more
Design Beyond Devices

Creating Multimodal, Cross-Device Experiences

by Cheryl Platz ...

Your customer has five senses and a small universe of devices. Why aren't you designing for all of them? Go beyond screens, keyboards, and touchscreens by letting your customer's humanity drive the experience—not a specific device or input type. Learn the techniques you'll need to build fluid, adaptive experiences for multiple inputs, multiple outputs, and multiple devices. ... Read more

$28.99 USD

Your customer has five senses and a small universe of devices. Why aren't you designing for all of them? Go beyond screens, keyboards, and touchscreens by letting your customer's humanity drive the experience—not a specific device or input type. Learn the techniques you'll need to build fluid, adaptive experiences for multiple inputs, multiple outputs, and multiple devices.
... Read more

Bottlenecks

Aligning UX Design with User Psychology

by David C. Evans ...

Series series Professional and Applied Computing (R0)
Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that determine whether customers will be receptive to your digital innovations.Bottlenecks: Aligning UX Design with User Psychology fills a need for entrepreneurs, designers, and marketing professionals in the application of foundational psychology to user-experience design. The ... Read more

$40.49 USD

Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that determine whether customers will be receptive to your digital innovations.Bottlenecks: Aligning UX Design with User Psychology fills a need for entrepreneurs, designers, and marketing professionals in the application of foundational psychology to user-experience design. The
... Read more
Learning Online with Games, Simulations, and Virtual Worlds

Strategies for Online Instruction

by Clark Aldrich ...

Series Book 23 - Jossey-Bass Guides to Online Teaching and Learning
Jossey-Bass Guides to Online Teaching and LearningLearning Online with Games, Simulations, and Virtual WorldsStrategies for Online InstructionClark AldrichLearning Online with Games, Simulations, and Virtual WorldsThe infusion of games, simulations, and virtual worlds into online learning can be a transforming experience for both the instructor and the student. This practical guide, written by ... Read more

$29.00 USD

Jossey-Bass Guides to Online Teaching and LearningLearning Online with Games, Simulations, and Virtual WorldsStrategies for Online InstructionClark AldrichLearning Online with Games, Simulations, and Virtual WorldsThe infusion of games, simulations, and virtual worlds into online learning can be a transforming experience for both the instructor and the student. This practical guide, written by
... Read more
Artificial Intelligence for Marketing

Practical Applications

by Jim Sterne ...

Series series Wiley and SAS Business Series
A straightforward, non-technical guide to the next major marketing toolArtificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and ... Read more

$31.00 USD

Also available as: Audiobook

A straightforward, non-technical guide to the next major marketing toolArtificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and
... Read more

Also available as: Audiobook
The Inevitable

Understanding the 12 Technological Forces That Will Shape Our Future

by Kevin Kelly ...

**A New York Times BestsellerFrom one of our leading technology thinkers and writers, a guide through the twelve technological imperatives that will shape the next thirty years and transform our lives**Much of what will happen in the next thirty years is inevitable, driven by technological trends that are already in motion. In this fascinating, provocative new book, Kevin Kelly provides an ... Read more

$10.99 USD

Also available as: Audiobook

**A New York Times BestsellerFrom one of our leading technology thinkers and writers, a guide through the twelve technological imperatives that will shape the next thirty years and transform our lives**Much of what will happen in the next thirty years is inevitable, driven by technological trends that are already in motion. In this fascinating, provocative new book, Kevin Kelly provides an
... Read more

Also available as: Audiobook
Design Systems

by Alla Kholmatova ...

As the web continues to become more complex, designing static pages has become untenable, so that many of us have started to approach design in a more systematic way. In this book, Alla Kholmatova sets out to identify what makes an effective design system that can empower teams to create great digital products. Not all design systems are equally effective. Some can generate coherent user ... Read more

$14.90 USD

As the web continues to become more complex, designing static pages has become untenable, so that many of us have started to approach design in a more systematic way. In this book, Alla Kholmatova sets out to identify what makes an effective design system that can empower teams to create great digital products. Not all design systems are equally effective. Some can generate coherent user
... Read more
Designing for Interaction

Creating Innovative Applications and Devices

by Dan Saffer ...

Series series Voices That Matter
Building products and services that people interact with is the big challenge of the 21st century. Dan Saffer has done an amazing job synthesizing the chaos into an understandable, ordered reference that is a bookshelf must-have for anyone thinking of creating new designs.”— Jared Spool, CEO of User Interface EngineeringInteraction design is all around us. If you’ve ever wondered why your mobile ... Read more

$38.19 USD

Building products and services that people interact with is the big challenge of the 21st century. Dan Saffer has done an amazing job synthesizing the chaos into an understandable, ordered reference that is a bookshelf must-have for anyone thinking of creating new designs.”— Jared Spool, CEO of User Interface EngineeringInteraction design is all around us. If you’ve ever wondered why your mobile
... Read more
A Playful Production Process

For Game Designers (and Everyone)

by Richard Lemarchand ...

How to achieve a happier and healthier game design process by connecting the creative aspects of game design with techniques for effective project management.This book teaches game designers, aspiring game developers, and game design students how to take a digital game project from start to finish—from conceptualizing and designing to building, playtesting, and iterating—while avoiding the ... Read more

$27.99 USD

How to achieve a happier and healthier game design process by connecting the creative aspects of game design with techniques for effective project management.This book teaches game designers, aspiring game developers, and game design students how to take a digital game project from start to finish—from conceptualizing and designing to building, playtesting, and iterating—while avoiding the
... Read more
The Gamer's Brain

How Neuroscience and UX Can Impact Video Game Design

by Celia Hodent ...

Making a successful video game is hard. Even games that are well-received at launch may fail to engage players in the long term due to issues with the user experience (UX) that they are delivering. That’s why makers of successful video games like Fortnite and Assassin’s Creed invest both time and money perfecting their UX strategy. These top video game creators know that a bad user experience can ... Read more

$68.99 USD

Making a successful video game is hard. Even games that are well-received at launch may fail to engage players in the long term due to issues with the user experience (UX) that they are delivering. That’s why makers of successful video games like Fortnite and Assassin’s Creed invest both time and money perfecting their UX strategy. These top video game creators know that a bad user experience can
... Read more
Tech-Powered Sales

Achieve Superhuman Sales Skills

by Justin Michael, Tony Hughes ...

Conventional ways of selling are becoming outdated. Learn what it takes to go from the traditional sales mindset to a tech-enabled sales superhero.In tough markets and with more people working remotely, creating a quality sales pipeline in traditional ways is more challenging than ever. As sales technologies continue to evolve and advance, developing technical quotient (TQ) is an essential element ... Read more

$9.99 USD

Also available as: Audiobook

Conventional ways of selling are becoming outdated. Learn what it takes to go from the traditional sales mindset to a tech-enabled sales superhero.In tough markets and with more people working remotely, creating a quality sales pipeline in traditional ways is more challenging than ever. As sales technologies continue to evolve and advance, developing technical quotient (TQ) is an essential element
... Read more

Also available as: Audiobook
Designing Data Visualizations

Representing Informational Relationships

by Noah Iliinsky, Julie Steele ...

Data visualization is an efficient and effective medium for communicating large amounts of information, but the design process can often seem like an unexplainable creative endeavor. This concise book aims to demystify the design process by showing you how to use a linear decision-making process to encode your information visually.Delve into different kinds of visualization, including infographics ... Read more

$10.69 USD

Data visualization is an efficient and effective medium for communicating large amounts of information, but the design process can often seem like an unexplainable creative endeavor. This concise book aims to demystify the design process by showing you how to use a linear decision-making process to encode your information visually.Delve into different kinds of visualization, including infographics
... Read more

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The Game Development Strategy Guide

Design Beyond Devices

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Bottlenecks

Learning Online with Games, Simulations, and Virtual Worlds

Artificial Intelligence for Marketing

The Inevitable

Design Systems

Designing for Interaction

A Playful Production Process

The Gamer's Brain

Tech-Powered Sales

Designing Data Visualizations

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