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  • Proceedings of the 10th IRC Conference on Science, Engineering and Technology

    IRC-SET 2024, 17 August, Singapore

    Series series Springer Nature Proceedings excluding Computer Science
    This book presents peer reviewed articles from IRC-SET 2024 held on 17August in Singapore. It highlights the contemporary state of research in multi-disciplinary areas of Computer Science, Computer Engineering, Data Science, Electrical and Electronics Engineering, Chemical Engineering, Mechanical Engineering, Physics, Biomedical Sciences, Life Sciences, Medicine, Healthcare, and Business ... Read more

    $188.09 USD

  • Proceedings of the 11th IRC Conference on Science, Engineering and Technology

    IRC-SET 2025, 16 August, Singapore

    Series series Springer Nature Proceedings excluding Computer Science
    This book presents peer reviewed articles from IRC-SET 2025 held on 16August in Singapore. It highlights the contemporary state of research in multi-disciplinary areas of Computer Science, Computer Engineering, Data Science, Electrical and Electronics Engineering, Chemical Engineering, Mechanical Engineering, Physics, Biomedical Sciences, Life Sciences, Medicine, Healthcare, and Business ... Read more

    $179.09 USD

  • IRC-SET 2022

    Proceedings of the 8th IRC Conference on Science, Engineering and Technology, August 2022, Singapore

    Series series Springer Nature Proceedings excluding Computer Science
    This book highlights contemporary state of research in multi-disciplinary areas in Physics, Biomedical Sciences, Chemical Engineering, Mechanical Engineering, Computer Science/Engineering, Life Sciences, and Healthcare. The accepted submissions to the 8th IRC Conference on Science, Engineering and Technology (IRC-SET 2022) that were presented on 6th August 2022, are published in this conference ... Read more

    $125.99 USD

  • The Palgrave Handbook of Interactive Marketing

    Edited by Cheng Lu Wang ...
    Series series Business and Management (R0)
    Interactive marketing, as one of the fastest growing academic fields in contemporary business world, is the multi-directional value creation and mutual-influence marketing process through active customer connection, engagement, participation and interaction. Contemporary interactive marketing has moved beyond the scope of direct marketing or digital marketing, as the market is becoming a forum for ... Read more

    $215.09 USD

  • Handbook of Research on the Impact of Fandom in Society and Consumerism

    Edited by Cheng Lu Wang ...
    Fans of specific sports teams, television series, and video games, to name a few, often create subcultures in which to discuss and celebrate their loyalty and enthusiasm for a particular object or person. Due to their strong emotional attachments, members of these fandoms are often quick to voluntarily invest their time, money, and energy into a related product or brand, thereby creating a group ... Read more

    $269.99 USD

  • Exploring the Rise of Fandom in Contemporary Consumer Culture

    Edited by Cheng Lu Wang ...
    This title is an IGI Global Core Reference for 2019 as it is one of the best-selling reference books within the Business and Management subject area since 2017. This publication analyzes the business and psychology of fandom in companies, sports, celebrities, and virtual realities. With contributions from leading researchers from the United States, China, the United Kingdom, and more, this ... Read more

    $193.49 USD

  • Brand Management in Emerging Markets: Theories and Practices

    Edited by Cheng Lu Wang, Jiaxun He ...
    Worldwide brand competition has been facing new challenges as emerging markets evolve upon the global stage. Despite the fact that brand building among new markets is still in its infancy, organizations face the challenge of developing strategies to maintain their growth. Brand Management in Emerging Markets: Theories and Practices provides valuable and insightful research as well as empirical ... Read more

    $170.99 USD

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  • Dynamic Analysis of Offshore Wind Turbine Foundations in Soft Clays

    Series series Engineering (R0)
    This open access book. This book primarily introduces the dynamic analysis of typical offshore wind turbines foundations in soft clays under marine environmental loads. The dynamic behaviors and bearing performance of offshore wind turbines foundations will be interesting to students and researchers in offshore geotechnical engineering. This book systematically elaborates on numerical analysis ... Read more

    Free

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  • IRC-SET 2021

    Proceedings of the 7th IRC Conference on Science, Engineering and Technology, August 2021, Singapore

    Series series Springer Nature Proceedings excluding Computer Science
    This book highlights contemporary state of research in multidisciplinary areas in computer science, computer engineering, chemical engineering, mechanical engineering, physics, biomedical sciences, life sciences, medicine, and health care. The accepted submissions to the 7th IRC Conference on Science, Engineering and Technology (IRC-SET 2021) that were presented on August 7, 2021, are published in ... Read more

    $98.09 USD

  • IRC-SET 2020

    Proceedings of the 6th IRC Conference on Science, Engineering and Technology, July 2020, Singapore

    Series series Springer Nature Proceedings excluding Computer Science
    This book highlights leading-edge research in multi-disciplinary areas in Physics, Engineering, Medicine, and Health care, from the 6th IRC Conference on Science, Engineering and Technology (IRC-SET 2020) held in July 2020 at Singapore. The papers were shortlisted after extensive rounds of reviews by a panel of esteemed individuals who are pioneers in their domains. The book also contains excerpts ... Read more

    $98.09 USD

  • Machine Learning for Advanced Functional Materials

    Series series Physics and Astronomy (R0)
    This book presents recent advancements of machine learning methods and their applications in material science and nanotechnologies. It provides an introduction to the field and for those who wish to explore machine learning in modeling as well as conduct data analyses of material characteristics. The book discusses ways to enhance the material’s electrical and mechanical properties based on ... Read more

    $116.99 USD

  • Computational Vision and Bio-Inspired Computing

    ICCVBIC 2020

    Series series Springer Nature Proceedings excluding Computer Science
    This book includes selected papers from the 4th International Conference on Computational Vision and Bio Inspired Computing (ICCVBIC 2020), held in Coimbatore, India, from November 19 to 20, 2020. This proceedings book presents state-of-the-art research innovations in computational vision and bio-inspired techniques. The book reveals the theoretical and practical aspects of bio-inspired computing ... Read more

    $188.09 USD