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“charlene li”

Showing 1 - 12 of 12 results for “charlene li”
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  • Groundswell, Expanded and Revised Edition

    Winning in a World Transformed by Social Technologies

    by Charlene Li, Josh Bernoff ...
    Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies ... Read more

    $15.89 USD or Free with Kobo Plus

  • Open Leadership

    How Social Technology Can Transform the Way You Lead

    by Charlene Li ...
    An essential guide for leaders who want to use social media to be "open" while maintaining control"Be Open, Be Transparent, Be Authentic" are the current leadership mantras-but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This must-have resource will help the modern ... Read more

    $17.00 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • The Engaged Leader

    A Strategy for Your Digital Transformation

    by Charlene Li ...
    NYT and WSJ bestselling author Charlene Li guides business leaders deeper than ever before into the uncomfortable and ever-changing terrain of the digital eraTechnology has revolutionized the very idea and nature of relationships between leaders and their followers. Yet, many leaders remain stuck at arms-length from those they lead and serve, relying on specialized teams to interact with customers ... Read more

    $12.99 USD

  • The Seven Success Factors of Social Business Strategy

    by Charlene Li, Brian Solis ...
    How to align social media with business strategy for real resultsFor years now, businesses have approached social media in an experimental fashion unconnected to real results. There's a reason why the question about ROI is met with such hostility. But it's time for businesses to get serious about social. In this concise e-book, noted authors and disruptive technology analysts Charlene Li and Brian ... Read more

    $2.00 USD

  • The Disruption Mindset

    Why Some Organizations Transform While Others Fail

    by Charlene Li ...
    Many companies make disruption their goal. They believe that if they develop the right innovation, they will disrupt their markets forever and drive the kind of growth worthy of a magazine cover story. But as bestselling author Charlene Li explains, that’s not how disruption works. Disruption doesn’t create growth; instead, growth creates disruption.Growth is always hard, and disruptive growth is ... Read more

    $9.99 USD

  • Audiobook

    The Engaged Leader

    A Strategy for Digital Leadership

    by Charlene Li ...
    Narrated by Sean Pratt ...

    Unabridged

    2 hours 43 min

    NYT and WSJ bestselling author Charlene Li guides business leaders deeper than ever before into the uncomfortable and ever-changing terrain of the digital era Technology has revolutionized the very idea and nature of relationships between leaders and their followers. Yet, many leaders remain stuck at arms-length from those they lead and serve, relying on specialized teams to interact with ... Read more

    $24.98 USD

  • Audiobook

    Groundswell

    Winning in a World Transformed by Social Technologies

    by Josh Bernoff, Charlene Li ...
    Narrated by Josh Bernoff ...

    Unabridged

    9 hours 48 min

    Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies ... Read more

    $29.98 USD

  • Audiobook

    Open Leadership

    How Social Technology Can transform the Way You Lead

    by Charlene Li ...
    Narrated by Sean Pratt ...

    Unabridged

    9 hours 51 min

    An essential guide for leaders who want to use social media to be "open" while maintaining control"Be Open, Be Transparent, Be Authentic" are the current leadership mantras-but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This must-have resource will help the modern ... Read more

    $39.98 USD

    Also available as: eBook

    Also available as: eBook

  • Audiobook

    New Rules for Business

    Groundswell Expanded and Revised Edition; Content Rules; The Now Revolution

    by Jay Baer, Josh Bernoff, CC Chapman, Ann Handley, Charlene Li, Amber Naslund ...
    Narrated by Josh Bernoff, Ann Handley, Erik Synnestvedt ...

    Unabridged

    22 hours 53 min

    LEARN THE NEW RULES FOR BUSINESS...3 GREAT BOOKS TEACH YOU HOW TO MAKE SOCIAL MEDIA WORK FOR YOU! Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an ... Read more

    $49.98 USD

  • Audiobook

    Groundswell

    Winning in a World Transformed by Social Technologies

    by Josh Bernoff, Charlene Li ...
    Narrated by Josh Bernoff ...

    Unabridged

    9 hours 48 min

    Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies ... Read more

    $24.98 USD

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  • Audiobook

    Social Marketing to the Business Customer

    Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships

    by Paul Gillin, Eric Schwartzman ...
    Narrated by John Allen Nelson ...

    Unabridged

    8 hours 22 min

    The social media craze has, ironically, given birth to one of the biggest booms in recent book publishing. The gaping hole in this market, however, is B2B. Nearly every social media book that's been published either targets the consumer market or treats B2B as an afterthought. If you search for "B2B social media marketing" on Amazon, the results revealed not a single relevant title. In fact, Paul ... Read more

    $19.99 USD

    Also available as: eBook

    Also available as: eBook

  • Audiobook

    Why Good People Can't Get Jobs

    The Skills Gap and What Companies Can Do About It

    by Peter Cappelli ...
    Narrated by Don Hagen ...

    Unabridged

    1 hour 55 min

    Peter Cappelli confronts the myth of the skills gap and provides an actionable path forward to put people back to work.Even in a time of perilously high unemployment, companies contend that they cannot find the employees they need. Pointing to a skills gap, employers argue applicants are simply not qualified; schools aren't preparing students for jobs; the government isn't letting in enough high ... Read more

    $15.98 USD

    Also available as: eBook

    Also available as: eBook