Skip to main content
Search Button
United States Kobo store Gift Cards Help

Rakuten Kobo

Wishlist

Shopping Cart

You're getting the VIP treatment!

Item(s) unavailable for purchase
Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.
itemsitem
itemsitem

Recommended For You

Loading...


“cesar a brea”

Showing 1 - 12 of 12 results for “cesar a brea”
Skip side bar filters

  • Pragmalytics

    Practical Approaches to Marketing Analytics in the Digital Age

    by Cesar A. Brea ...
    The promise of marketing analytics in the age of Big Data is the ability to make your marketing efforts much more targetable, trackable, and testable. But in practice, realizing this promise is hard -- logically, technically, and especially organizationally.Pragmalytics helps you address this challenge with practical techniques and real-world examples, to help you better navigate the modern ... Read more

    $2.99 USD

People who read this also enjoyed

  • The 22 Immutable Laws of Branding

    How to Build a Product or Service into a World-Class Brand

    by Al Ries, Laura Ries ...

    $8.99 USD

  • Market Research In A Week

    Market Research In Seven Simple Steps

    by Judy Bartkowiak ...
    Market Research just got easierEvery day in business we make decisions. To reduce the risk associated with making these decisions, it's essential to understand your consumer and your market, and this is why we conduct market research. Decisions are not taken in a vacuum; there are competitive products and services in your marketplace, which means that consumers can choose whether or not to buy ... Read more

    $2.99 USD

  • Breakthrough Marketing Plans

    How to Stop Wasting Time and Start Driving Growth

    by Tim Calkins ...
    Series series Business and Management (R0)
    Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized. Breakthrough Marketing Plans is an essential tool for people who create ... Read more

    $44.99 USD

  • Measuring Customer Experience

    How to Develop and Execute the Most Profitable Customer Experience Strategies

    by Philipp Klaus ...
    Series series Business and Management (R0)
    Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management. ... Read more

    $53.99 USD

  • Winning At New Products

    by Robert G. Cooper ...
    For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game ... Read more

    $16.99 USD

  • Qualitative Research Methods in Public Relations and Marketing Communications

    by Christine Daymon, Immy Holloway ...
    The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the book encourages undergraduate and master level students to engage with the main approaches and techniques for ... Read more

    $77.99 USD

  • Measuring Customer Satisfaction

    Exploring Customer Satisfaction’s Relationship with Purchase Behavior

    by Tim Glowa ...
    The measurement of service quality and customer satisfaction has received considerable academic attention over the past twenty-five years. Companies spend hundreds of millions of dollars and thousands of people hours trying to understand and influence customers, and often assume (incorrectly) that satisfied customers are loyal ones. Simply understanding customer satisfaction is not enough – ... Read more

    $5.99 USD or Free with Kobo Plus

  • Shopping Centers

    U.S.A.

    by Peter Viereck ...
    Are there potentials in central city revitalization? What role will the federal government play in determining future retail locational choices? Shopping center development has never been more popular-or more hazardous than it is today. Retail distribution in the United States has greater efficiency than anywhere else in the world, a tribute to the adaptability and rationalization of systems which ... Read more

    $65.99 USD

  • Mergers & Acquisitions in China

    Edited by Chris Devonshire-Ellis, Andy Scott, Sam Woollard ...
    Series series Business and Management (R0)
    This guide takes a detailed look at all aspects of purchasing part or all of a business in China. Written specifically for businesses to understand all the nuances of China M&A, it details the complete regulatory processes involved as well as the differences that arise when handling M&A between private Chinese companies, Chinese State-Owned Enterprises, and Chinese Listed Corporations. It also ... Read more

    $49.49 USD

  • Luxury Brands in China and India

    by Douglas Bryson, Glyn Atwal ...
    Series series Business and Management (R0)
    This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon ... Read more

    $116.09 USD

  • Strategic Management of Global Manufacturing Networks

    Aligning Strategy, Configuration, and Coordination

    by Thomas Friedli, Andreas Mundt, Stefan Thomas ...
    Series series Business and Management (R0)
    The preceding process of globalization and the continuously rising competitive pressure on manufacturing companies in more developed economies unveiled the limits of classical site-focused optimization approaches. The focus of network optimization shifts ever more towards an integrative view of manufacturing networks, striving for a harmonization of the strategy-, configuration- and coordination ... Read more

    $71.99 USD