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“cesar a brea”

Showing 1 - 10 of 10 results for “cesar a brea”
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  • Pragmalytics

    Practical Approaches to Marketing Analytics in the Digital Age

    by Cesar A. Brea ...
    The promise of marketing analytics in the age of Big Data is the ability to make your marketing efforts much more targetable, trackable, and testable. But in practice, realizing this promise is hard -- logically, technically, and especially organizationally.Pragmalytics helps you address this challenge with practical techniques and real-world examples, to help you better navigate the modern ... Read more

    $2.99 USD

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  • The 22 Immutable Laws of Branding

    How to Build a Product or Service into a World-Class Brand

    by Al Ries, Laura Ries ...

    $1.99 USD

  • Market Research In A Week

    Market Research In Seven Simple Steps

    by Judy Bartkowiak ...
    Market Research just got easierEvery day in business we make decisions. To reduce the risk associated with making these decisions, it's essential to understand your consumer and your market, and this is why we conduct market research. Decisions are not taken in a vacuum; there are competitive products and services in your marketplace, which means that consumers can choose whether or not to buy ... Read more

    $2.99 USD

  • Winning At New Products

    by Robert G. Cooper ...
    For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game ... Read more

    $16.99 USD

  • Luxury Brands in China and India

    by Douglas Bryson, Glyn Atwal ...
    Series series Business and Management (R0)
    This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon ... Read more

    $116.09 USD

  • Death in a Consumer Culture

    Edited by Susan Dobscha ...
    Series series Routledge Interpretive Marketing Research
    Death has never been more visible to consumers. From life insurance to burial plots to estate planning, we are constantly reminded of consumer choices to be made with our mortality in mind. Religious beliefs in the afterlife (or their absence) impact everyday consumption activities.Death in a Consumer Culture presents the broadest array of research on the topic of death and consumer behaviour ... Read more

    $65.99 USD

  • Return of the Hustle

    The Art of Marketing With Music

    by Eric Sheinkop ...
    Series series Business and Management (R0)
    Has a commercial ever brought you to tears? Has a movie ever inspired you so much you change your way of life? Has the series finale of a television show ever broken your heart? Has a video game ever altered your perception of reality?If you're like most consumers, you answered 'yes' to at least one of those questions. Whether you remember it or not, the music of that ad, film, show or game ... Read more

    $44.99 USD

  • China Business 2.0

    Analyze the Economy, Understand the Society, and Manage Effectively

    by Henk R. Randau, Olga Medinskaya ...
    Series series Business and Management (R0)
    China is entering a new stage of economic and societal development, called China 2.0, a new era that is characterized by China’s diminishing low-cost advantage and increased local competition. Succeeding in the China 2.0 era will require western managers to reposition their businesses. Inspired by their extensive experience in doing business in China, the authors present more than 40 key issues in ... Read more

    $49.49 USD

  • Doing Business With China

    Avoiding the Pitfalls

    by S. Hamilton, J. Zhang ...
    Series series Business and Management (R0)
    This book is about understanding the differences and risks, ownership, culture and management practices when investing, managing or working with Chinese companies. It explores the progression of overseas listing of Chinese companies and the reasons behind theattitude shifts towards overseas Chinese stocks. ... Read more

    $40.49 USD

  • Consumer Perception of Product Risks and Benefits

    Edited by Gerard Emilien, Rolf Weitkunat, Frank Lüdicke ...
    Series series Economics and Finance (R0)
    This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk ... Read more

    $215.09 USD