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  • The Gamer's Brain

    How Neuroscience and UX Can Impact Video Game Design

    by Celia Hodent ...
    Creating a successful video game requires more than just great ideas—it demands a deep understanding of user experience (UX). Successful games like Fortnite thrive because of their refined UX strategy, which prioritizes player engagement and satisfaction. This book equips readers with cognitive science insights and UX methodologies to design fun and engaging games that are inclusive, accessible, ... Read more

    $68.99 USD

  • The Psychology of Video Games

    by Celia Hodent ...
    Series series The Psychology of Everything
    What impact can video games have on us as players? How does psychology influence video game creation? Why do some games become cultural phenomena?The Psychology of Video Games introduces the curious reader to the relationship between psychology and video games from the perspective of both game makers and players. Assuming no specialist knowledge, this concise, approachable guide is a starter book ... Read more

    $19.99 USD

  • What UX is Really About

    Introducing a Mindset for Great Experiences

    by Celia Hodent ...
    "In this not-too-long and easy-to-read book, author Celia Hodent presents a clear overview of the challenges, demands, and rewards of becoming a user experience professional. If this field interests you, there’s no better place to start than with the volume you now hold in your hand."Alan Cooper, Ancestry Thinker, Software Alchemist, Regenerative Rancher, Author of The Inmates Are Running the ... Read more

    Was $28.99 USD Now $25.99 USD

  • Game Usability

    Advice from the Experts for Advancing UX Strategy and Practice in Videogames

    This book introduces the basics in game usability and overall game UX mindset and techniques, as well as looking at current industry best practices and trends. Fully updated for its second edition, it includes practical advice on how to include usability in already tight development timelines, and how to advocate for UX and communicate results to higher-ups effectively.The book begins with an ... Read more

    $66.99 USD

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    125 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions

    Series series Rockport Universal
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  • Online Consumer Psychology

    Understanding and Influencing Consumer Behavior in the Virtual World

    Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online.The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments ... Read more

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  • The Gamification of Learning and Instruction

    Game-based Methods and Strategies for Training and Education

    by Karl M. Kapp ...
    "Karl has written the definitive guide to gamification, which itself is accessible and engaging. He brings trends to life and illustrates the principles of gamification through numerous examples from real-world games.... There is no doubt that 'gamification' is an important and powerful weapon in the arsenal for learning, marketing, and behavior change of any kind. This book is a valuable guide ... Read more

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  • The Gamification of Learning and Instruction Fieldbook

    Ideas into Practice

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    Following Karl Kapp's earlier book The Gamification of Learning and Instruction, this Fieldbook provides a step-by-step approach to implementing the concepts from the Gamification book with examples, tips, tricks, and worksheets to help a learning professional or faculty member put the ideas into practice. The Online Workbook, designed largely for students using the original book as a textbook, ... Read more

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  • Telling Ain't Training, 2nd edition

    Updated, Expanded, Enhanced

    The foundational and go-to book for anyone who does training in the talent development field.A must have for trainers... Telling Ain't Training is an essential book for all learning and development professionals. When the first edition of Telling Ain't Training was published in 2002, its practical, learner-focused approach quickly became a favorite with learning and development professionals, as ... Read more

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    100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions

    The ultimate handbook for designers, students, even educators, The Pocket Universal Methods of Design is armed with 100 principles of design knowledge to keep your team sharp.This handy, pocket-version of the Universal Methods of Design provides the same thorough and critical presentation of 100 research methods, synthesis/analysis techniques, and research deliverables for human centered design. A ... Read more

    $13.09 USD

  • Bottlenecks

    Aligning UX Design with User Psychology

    Series series Professional and Applied Computing (R0)
    Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that determine whether customers will be receptive to your digital innovations.Bottlenecks: Aligning UX Design with User Psychology fills a need for entrepreneurs, designers, and marketing professionals in the application of foundational psychology to user-experience design. The ... Read more

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  • A Designer's Research Manual, 2nd edition, Updated and Expanded

    Succeed in Design by Knowing Your Clients and Understanding What They Really Need

    Good information gives designers a competitive advantage. Understanding the wishes of a client and the needs and preferences of their audience drives innovation. The ability to gather research, analyze findings, and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design ... Read more

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