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Essentials of Corporate Communication

Implementing Practices for Effective Reputation Management

by Cees B.M. Van Riel, Charles J. Fombrun ...

This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication.The authors, leading ... Read more

$265.99 USD

This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication.The authors, leading
... Read more
The Alignment Factor

Leveraging the Power of Total Stakeholder Support

by Cees B.M. Van Riel ...

The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in persuasively communicating a company's ethical and socially responsible behaviour, these groups can be kept ... Read more

$89.99 USD

The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in persuasively communicating a company's ethical and socially responsible behaviour, these groups can be kept
... Read more

Marketing plan for Small Businesses

The Internet is open for new project!

by Daniel Nytra ...

Series Book 1 - Smart Marketing
You obtained a manual how to create a simplified marketing plan for your project. It is primarily intended for online marketing. This document is a simple notebook: Update it, edit it and write down your notes, analysis results and ideas into it. Everything presented here contains examples. Should you have any questions, contact me.Since I keep posting articles on this topic on my blog CutSEO.com, ... Read more

Free

You obtained a manual how to create a simplified marketing plan for your project. It is primarily intended for online marketing. This document is a simple notebook: Update it, edit it and write down your notes, analysis results and ideas into it. Everything presented here contains examples. Should you have any questions, contact me.Since I keep posting articles on this topic on my blog CutSEO.com,
... Read more
The Hummingbird Effect: A Journey to Confidence

by Bob Danzig ...

You deserve a confident life. Bob Danzig, who taught The Confidence Course at the University of New York City for seven years, has infused all the key tools to enhance your confidence into a warm, memorable fable – the Hummingbird Effect: A Journey to Confidence.These simple tools will warm your heart, lift your self-esteem and provide you with the stepping-stones to a more confident life. You ... Read more

$0.99 USD or Free with Kobo Plus

You deserve a confident life. Bob Danzig, who taught The Confidence Course at the University of New York City for seven years, has infused all the key tools to enhance your confidence into a warm, memorable fable – the Hummingbird Effect: A Journey to Confidence.These simple tools will warm your heart, lift your self-esteem and provide you with the stepping-stones to a more confident life. You
... Read more
Marketing Metrics

The Definitive Guide to Measuring Marketing Performance

by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein ...

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity. ... Read more

$44.99 USD

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity.
... Read more
Public Relations

by Edward L. Bernays ...

Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics.Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during ... Read more

$19.99 USD

Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics.Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during
... Read more
Fascinate

How to Make Your Brand Impossible to Resist

by Sally Hogshead ...

The New York Times–bestselling author shows you how the perfect words can captivate your customers and how your brand can harness the force of attraction.Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%?And then there's the most important question of all: How can your ... Read more

$18.79 USD or Free with Kobo Plus

The New York Times–bestselling author shows you how the perfect words can captivate your customers and how your brand can harness the force of attraction.Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%?And then there's the most important question of all: How can your
... Read more
Branded Beauty

How Marketing Changed the Way We Look

by Mark Tungate ...

Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best.Branded Beauty delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo ... Read more

$28.79 USD

Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best.Branded Beauty delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo
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Street Team Smarts

An Author's Guide to Building and Running a Successful Street Team

by Sara Humphreys ...

Have you wanted to start your own street team but had no idea where to start? Do you want someone to just give you the bottom line? Then this guide is for you! ... Read more

$0.99 USD or Free with Kobo Plus

Have you wanted to start your own street team but had no idea where to start? Do you want someone to just give you the bottom line? Then this guide is for you!
... Read more
Personal Pr

Public Relations and Marketing Tips That Work to Your Advantage

by Bruce H. Joffe ...

In the beginning, Dale Carnegie taught us How to Win Friends and Influence People. Later we learned The Power of Positive Thinking, how to Dress for Success, become One Minute Managers, and appreciate The Art of the Deal. Now, comes Personal PR: Public Relations and Marketing Tips That Work to Your Advantage. Strategically designed and practically oriented, the books simple suggestions and ... Read more

$8.99 USD

In the beginning, Dale Carnegie taught us How to Win Friends and Influence People. Later we learned The Power of Positive Thinking, how to Dress for Success, become One Minute Managers, and appreciate The Art of the Deal. Now, comes Personal PR: Public Relations and Marketing Tips That Work to Your Advantage. Strategically designed and practically oriented, the books simple suggestions and
... Read more
Desconstruindo o SEO - A Pirâmide Invertida

Uma metodologia desenhada em resultados

by Gustavo Bacchin ...

No Brasil, o Google é utilizado por mais de 94% dos internautas. Por isso, estar bem posicionado na principal ferramenta de busca é essencial para os negócios. De olho nessa necessidade, a Cadastra, pioneira em SEO e Paid Search no país, acaba de publicar o e-book Descontruindo o SEO – A Pirâmide Invertida, uma metodologia desenhada em resultados, como forma de apresentar sua metodologia de ... Read more

Free

No Brasil, o Google é utilizado por mais de 94% dos internautas. Por isso, estar bem posicionado na principal ferramenta de busca é essencial para os negócios. De olho nessa necessidade, a Cadastra, pioneira em SEO e Paid Search no país, acaba de publicar o e-book Descontruindo o SEO – A Pirâmide Invertida, uma metodologia desenhada em resultados, como forma de apresentar sua metodologia de
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Excellence in Public Relations and Communication Management

Edited by James E. Grunig ...

Series series Routledge Communication Series
This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public ... Read more

$150.00 USD

This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public
... Read more

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Essentials of Corporate Communication

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Marketing plan for Small Businesses

The Hummingbird Effect: A Journey to Confidence

Marketing Metrics

Public Relations

Fascinate

Branded Beauty

Street Team Smarts

Personal Pr

Desconstruindo o SEO - A Pirâmide Invertida

Excellence in Public Relations and Communication Management

eReaders

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