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The Big Brand Lie

How Categories Make Brands & Why Brand Marketers Never Believe It

by Category Pirates ...

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:categorypirates.substack.comHave you ever met someone who's been drafted into a cult?Category Pirates-Christopher Lochhead, Eddie Yoon, and Nicolas Cole-see a meaningful percentage of marketers, entrepreneurs, and executives trapped in what they like to call, "The Brand Cult." ... Read more

$7.69 USD

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:categorypirates.substack.comHave you ever met someone who's been drafted into a cult?Category Pirates-Christopher Lochhead, Eddie Yoon, and Nicolas Cole-see a meaningful percentage of marketers, entrepreneurs, and executives trapped in what they like to call, "The Brand Cult."
... Read more
Audiobook

Audiobook

Problem Is Your Problem, The

5 Mistakes People Make When Answering “What Problem Do I Solve?”

by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Eddie Yoon AI E ...

Unabridged

28 min

This audiobook is narrated by a digital voice.The Problem Is Your Problem explains what it really takes to design and dominate a category. It's all about nailing the problem. If you can frame, name, and claim the right problem, you're not just ahead—you're playing a different game. This mini-book reveals the 5 mistakes people make when answering “What problem do I solve?” and shows you how locking ... Read more

$3.95 USD or Free with Kobo Plus

This audiobook is narrated by a digital voice.The Problem Is Your Problem explains what it really takes to design and dominate a category. It's all about nailing the problem. If you can frame, name, and claim the right problem, you're not just ahead—you're playing a different game. This mini-book reveals the 5 mistakes people make when answering “What problem do I solve?” and shows you how locking
... Read more
The 3 Marketing Metrics To Rule Them All [Part 1, 2 & 3]

How To Prioritize What Matters, Produce Revenue-Generating Results, And Skyrocket To Category Success

by Category Pirates ...

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.comWho you are, to others and to yourself, is based on your results.In the last decade, Marketing has become more innovative, complex, and sophisticated than in the last 50 years combined. That means we're experiencing the highest velocity of new ... Read more

$7.99 USD

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.comWho you are, to others and to yourself, is based on your results.In the last decade, Marketing has become more innovative, complex, and sophisticated than in the last 50 years combined. That means we're experiencing the highest velocity of new
... Read more
How To Reframe The Problem & Win

The Art Of Reimagining Existing Obvious Problems To Create New, Non-Obvious Solutions

by Category Pirates ...

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.comReframe the Problem, Don't Rip Off the Solution.You have to think into the future to design breakthrough solutions and categories. That starts with evaluating today's solutions to find what problems people are struggling with. The goal is to create ... Read more

$7.99 USD

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.comReframe the Problem, Don't Rip Off the Solution.You have to think into the future to design breakthrough solutions and categories. That starts with evaluating today's solutions to find what problems people are struggling with. The goal is to create
... Read more
Audiobook

Audiobook

How To Build Your First (Crazy Profitable) Business As A Teenager

18 Radical Ideas For 18-Year-Old Entrepreneurs And Younger

by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Eddie Yoon AI E ...

Unabridged

56 min

This audiobook is narrated by a digital voice.Forget mowing lawns or scooping ice cream. In today’s digital-first world, teenagers are launching real businesses with crazy-high margins—often before they finish high school. This energizing and practical guide from the Category Pirates gives young creators and future entrepreneurs the mindset, tools, and strategies to start their first profitable ... Read more

$3.95 USD or Free with Kobo Plus

This audiobook is narrated by a digital voice.Forget mowing lawns or scooping ice cream. In today’s digital-first world, teenagers are launching real businesses with crazy-high margins—often before they finish high school. This energizing and practical guide from the Category Pirates gives young creators and future entrepreneurs the mindset, tools, and strategies to start their first profitable
... Read more
Audiobook

Audiobook

Annual Strategy Planning Trap, The

How To Stop Fighting Over Budget And Start Focusing On Category Dominance

by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Eddie Yoon AI E ...

Unabridged

37 min

This audiobook is narrated by a digital voice.The Annual Strategy Planning Trap reveals the pitfalls that ensnare too many companies and leaders in short-sighted squabbles, instead of charting a course for category dominance. By understanding the forces that drive our obsession with competition and adopting a mindset of abundance, we can free ourselves to think up new and different futures. With ... Read more

$3.95 USD or Free with Kobo Plus

Also available as: eBook

This audiobook is narrated by a digital voice.The Annual Strategy Planning Trap reveals the pitfalls that ensnare too many companies and leaders in short-sighted squabbles, instead of charting a course for category dominance. By understanding the forces that drive our obsession with competition and adopting a mindset of abundance, we can free ourselves to think up new and different futures. With
... Read more

Also available as: eBook
The Annual Strategy Planning Trap

How To Stop Fighting Over Budget And Start Focusing On Category Dominance

by Category Pirates ...

The typical annual strategy planning process is like enduring a taser to the genitals for two whole months.No one enjoys it.Most CEOs hate it. Many CEOs have a very strong opinion on strategy and see it as their job. But most know strategy won't get executed without broad buy-in.Most CFOs hate it. They know annual strategy is where ideas are translated into budgets, KPIs, dashboards, and board of ... Read more

$7.99 USD

Also available as: Audiobook

The typical annual strategy planning process is like enduring a taser to the genitals for two whole months.No one enjoys it.Most CEOs hate it. Many CEOs have a very strong opinion on strategy and see it as their job. But most know strategy won't get executed without broad buy-in.Most CFOs hate it. They know annual strategy is where ideas are translated into budgets, KPIs, dashboards, and board of
... Read more

Also available as: Audiobook
The Art Of Critical Reading [Part 1 & 2]

How To Transform From Reactive Reader To Reflective Thinker

by Category Pirates ...

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.comIt's important to allow your filters to contradict, you don't want to be so smart you're stupid.Critical reading is valuable because it delays your judgment! The space between consuming information and coming to judgment about information is the ... Read more

$7.99 USD

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.comIt's important to allow your filters to contradict, you don't want to be so smart you're stupid.Critical reading is valuable because it delays your judgment! The space between consuming information and coming to judgment about information is the
... Read more
A Beginner's Guide To Category Design

How To Create A Category For Yourself And Your Business

by Category Pirates ...

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.comAnyone can apply category design, but it requires dispelling a few myths and learning the fundamental principles.Your goal as an entrepreneur, executive, or creator is to become known for a niche of your own. How you create a category for yourself ... Read more

$7.99 USD

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.comAnyone can apply category design, but it requires dispelling a few myths and learning the fundamental principles.Your goal as an entrepreneur, executive, or creator is to become known for a niche of your own. How you create a category for yourself
... Read more
The Value Of Your Value

How To Elevate Your Pricing And Move From Hourly Wages To Outcome-Based Wealth

by Category Pirates ...

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.comWe all need somebody to help us understand our value.In this "mini-book" you will learn:Why and how to value (and price for) the outcomes you generate. Not only is this relevant for negotiating your salary, bonuses, or commissions if you're working ... Read more

$7.99 USD

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.comWe all need somebody to help us understand our value.In this "mini-book" you will learn:Why and how to value (and price for) the outcomes you generate. Not only is this relevant for negotiating your salary, bonuses, or commissions if you're working
... Read more
Solving for Churn

How Non-Obvious Bundles and Business Models Reduce Churn, Without Relying On Price

by Category Pirates ...

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.comSerial Churners are like frogs, and the streaming services are lily pads.Managing churn, the percentage of subscribers who stop using a company's service, is crucial in today's Native Digital world. A low churn rate means your company is satisfying ... Read more

$7.99 USD

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.comSerial Churners are like frogs, and the streaming services are lily pads.Managing churn, the percentage of subscribers who stop using a company's service, is crucial in today's Native Digital world. A low churn rate means your company is satisfying
... Read more
The B2B Tech Marketer's Guide To Category Design

How To Engineer Your Market, Find What Makes You Different, And Become A Category Queen

by Category Pirates ...

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.comWe all make a decision, whether we know it or not:Am I going to spend my career competing or creating?Companies with legendary marketing seem to know something most people don't. They set the agenda-they are bold, interesting, even provocative. ... Read more

$7.99 USD

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.comWe all make a decision, whether we know it or not:Am I going to spend my career competing or creating?Companies with legendary marketing seem to know something most people don't. They set the agenda-they are bold, interesting, even provocative.
... Read more

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Recommended For You

“category pirates”

The Big Brand Lie

Problem Is Your Problem, The

The 3 Marketing Metrics To Rule Them All [Part 1, 2 & 3]

How To Reframe The Problem & Win

How To Build Your First (Crazy Profitable) Business As A Teenager

Annual Strategy Planning Trap, The

The Annual Strategy Planning Trap

The Art Of Critical Reading [Part 1 & 2]

A Beginner's Guide To Category Design

The Value Of Your Value

Solving for Churn

The B2B Tech Marketer's Guide To Category Design

eReaders

Apps

Accessories

Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

+ FREE 30-day trial

Available:

1 audiobook monthly

+ FREE 30-day trial

Recommended For You

“category pirates”

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