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The 22 Laws of Category Design

Name & Claim Your Niche, Share Your POV, And Move The World From Where It Is To Somewhere Different

by Category Pirates ...

This book is for a very small percentage of business people.You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value. Instead, many people in business are trying to "not get fired." Many people want to go to work, make a contribution, and go home.But Category Design is purpose-built for people who ... Read more

$18.99 USD

This book is for a very small percentage of business people.You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value. Instead, many people in business are trying to "not get fired." Many people want to go to work, make a contribution, and go home.But Category Design is purpose-built for people who
... Read more
The Big Brand Lie

How Categories Make Brands & Why Brand Marketers Never Believe It

by Category Pirates ...

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:categorypirates.substack.comHave you ever met someone who's been drafted into a cult?Category Pirates-Christopher Lochhead, Eddie Yoon, and Nicolas Cole-see a meaningful percentage of marketers, entrepreneurs, and executives trapped in what they like to call, "The Brand Cult." ... Read more

$7.99 USD

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:categorypirates.substack.comHave you ever met someone who's been drafted into a cult?Category Pirates-Christopher Lochhead, Eddie Yoon, and Nicolas Cole-see a meaningful percentage of marketers, entrepreneurs, and executives trapped in what they like to call, "The Brand Cult."
... Read more
Category Superpower

Why Your Greatest Strength Depends On Making A Difference For Others

by Category Pirates ...

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.comAs a Category Designer, you're responsible for designing your life.The problem with the traditional personal development approach (in our Pirate-y opinion) is it doesn't view personal growth from a category design lens. What if the core of personal ... Read more

$7.99 USD

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.comAs a Category Designer, you're responsible for designing your life.The problem with the traditional personal development approach (in our Pirate-y opinion) is it doesn't view personal growth from a category design lens. What if the core of personal
... Read more
The Art Of Critical Reading [Part 1 & 2]

How To Transform From Reactive Reader To Reflective Thinker

by Category Pirates ...

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.comIt's important to allow your filters to contradict, you don't want to be so smart you're stupid.Critical reading is valuable because it delays your judgment! The space between consuming information and coming to judgment about information is the ... Read more

$7.99 USD

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.comIt's important to allow your filters to contradict, you don't want to be so smart you're stupid.Critical reading is valuable because it delays your judgment! The space between consuming information and coming to judgment about information is the
... Read more
The "No-Sell" Sell

A Counterintuitive Approach To Make Customers Come To You, Instead of Chasing After Them

by Category Pirates ...

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: https://www.categorypirates.news/subscribeToo much pursuit can turn admiration into aversion.Fewer barriers to entry when starting a business mean more businesses, which means most markets are saturated and more competitive. The more time you spend convincing potential ... Read more

$7.99 USD

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: https://www.categorypirates.news/subscribeToo much pursuit can turn admiration into aversion.Fewer barriers to entry when starting a business mean more businesses, which means most markets are saturated and more competitive. The more time you spend convincing potential
... Read more
The Annual Strategy Planning Trap

How To Stop Fighting Over Budget And Start Focusing On Category Dominance

by Category Pirates ...

The typical annual strategy planning process is like enduring a taser to the genitals for two whole months.No one enjoys it.Most CEOs hate it. Many CEOs have a very strong opinion on strategy and see it as their job. But most know strategy won't get executed without broad buy-in.Most CFOs hate it. They know annual strategy is where ideas are translated into budgets, KPIs, dashboards, and board of ... Read more

$7.99 USD

The typical annual strategy planning process is like enduring a taser to the genitals for two whole months.No one enjoys it.Most CEOs hate it. Many CEOs have a very strong opinion on strategy and see it as their job. But most know strategy won't get executed without broad buy-in.Most CFOs hate it. They know annual strategy is where ideas are translated into budgets, KPIs, dashboards, and board of
... Read more
The B2B Tech Marketer's Guide To Category Design

How To Engineer Your Market, Find What Makes You Different, And Become A Category Queen

by Category Pirates ...

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.comWe all make a decision, whether we know it or not:Am I going to spend my career competing or creating?Companies with legendary marketing seem to know something most people don't. They set the agenda-they are bold, interesting, even provocative. ... Read more

$7.99 USD

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.comWe all make a decision, whether we know it or not:Am I going to spend my career competing or creating?Companies with legendary marketing seem to know something most people don't. They set the agenda-they are bold, interesting, even provocative.
... Read more
The Value Of Your Value

How To Elevate Your Pricing And Move From Hourly Wages To Outcome-Based Wealth

by Category Pirates ...

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.comWe all need somebody to help us understand our value.In this "mini-book" you will learn:Why and how to value (and price for) the outcomes you generate. Not only is this relevant for negotiating your salary, bonuses, or commissions if you're working ... Read more

$7.99 USD

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.comWe all need somebody to help us understand our value.In this "mini-book" you will learn:Why and how to value (and price for) the outcomes you generate. Not only is this relevant for negotiating your salary, bonuses, or commissions if you're working
... Read more
The Power of Outcomes

How to Generate High-Impact Outcomes That Create Enduring Value for Your Company and Yourself

by Category Pirates ...

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.comYou just might not realize the magnitude of your impact.Outcomes don't just signify completion-they reflect your value, impact, and significance. They are the currency of the business world. Business is about results. So in business, you are your ... Read more

$7.99 USD

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.comYou just might not realize the magnitude of your impact.Outcomes don't just signify completion-they reflect your value, impact, and significance. They are the currency of the business world. Business is about results. So in business, you are your
... Read more
The 3 Marketing Metrics To Rule Them All [Part 1, 2 & 3]

How To Prioritize What Matters, Produce Revenue-Generating Results, And Skyrocket To Category Success

by Category Pirates ...

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.comWho you are, to others and to yourself, is based on your results.In the last decade, Marketing has become more innovative, complex, and sophisticated than in the last 50 years combined. That means we're experiencing the highest velocity of new ... Read more

$7.99 USD

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.comWho you are, to others and to yourself, is based on your results.In the last decade, Marketing has become more innovative, complex, and sophisticated than in the last 50 years combined. That means we're experiencing the highest velocity of new
... Read more
Solving for Churn

How Non-Obvious Bundles and Business Models Reduce Churn, Without Relying On Price

by Category Pirates ...

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.comSerial Churners are like frogs, and the streaming services are lily pads.Managing churn, the percentage of subscribers who stop using a company's service, is crucial in today's Native Digital world. A low churn rate means your company is satisfying ... Read more

$7.99 USD

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.comSerial Churners are like frogs, and the streaming services are lily pads.Managing churn, the percentage of subscribers who stop using a company's service, is crucial in today's Native Digital world. A low churn rate means your company is satisfying
... Read more
How To Reframe The Problem & Win

The Art Of Reimagining Existing Obvious Problems To Create New, Non-Obvious Solutions

by Category Pirates ...

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.comReframe the Problem, Don't Rip Off the Solution.You have to think into the future to design breakthrough solutions and categories. That starts with evaluating today's solutions to find what problems people are struggling with. The goal is to create ... Read more

$7.99 USD

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.comReframe the Problem, Don't Rip Off the Solution.You have to think into the future to design breakthrough solutions and categories. That starts with evaluating today's solutions to find what problems people are struggling with. The goal is to create
... Read more

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Recommended For You

“category pirates”

The 22 Laws of Category Design

The Big Brand Lie

Category Superpower

The Art Of Critical Reading [Part 1 & 2]

The "No-Sell" Sell

The Annual Strategy Planning Trap

The B2B Tech Marketer's Guide To Category Design

The Value Of Your Value

The Power of Outcomes

The 3 Marketing Metrics To Rule Them All [Part 1, 2 & 3]

Solving for Churn

How To Reframe The Problem & Win

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Available:

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“category pirates”

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