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Category Science Of Category Pirates, The

A Below-Deck Look At The Weird Data That Drives Our Decisions And Path Forward

by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Eddie Yoon AI E ...

Unabridged

27 min

This audiobook is narrated by a digital voice.What if the secret to building legendary businesses, breakout content, and cult-like communities isn’t just in better data—but weirder data? In this bold and refreshingly honest listen, the Category Pirates take you below deck for a behind-the-scenes look at how they analyze strange signals, obsess over subscriber behavior, and use “Category Science” ... Read more

$3.99 USD or Free with Kobo Plus

This audiobook is narrated by a digital voice.What if the secret to building legendary businesses, breakout content, and cult-like communities isn’t just in better data—but weirder data? In this bold and refreshingly honest listen, the Category Pirates take you below deck for a behind-the-scenes look at how they analyze strange signals, obsess over subscriber behavior, and use “Category Science”
... Read more
Audiobook

Problem Is Your Problem, The

5 Mistakes People Make When Answering “What Problem Do I Solve?”

by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Eddie Yoon AI E ...

Unabridged

28 min

This audiobook is narrated by a digital voice.The Problem Is Your Problem explains what it really takes to design and dominate a category. It's all about nailing the problem. If you can frame, name, and claim the right problem, you're not just ahead—you're playing a different game. This mini-book reveals the 5 mistakes people make when answering “What problem do I solve?” and shows you how locking ... Read more

$3.99 USD or Free with Kobo Plus

This audiobook is narrated by a digital voice.The Problem Is Your Problem explains what it really takes to design and dominate a category. It's all about nailing the problem. If you can frame, name, and claim the right problem, you're not just ahead—you're playing a different game. This mini-book reveals the 5 mistakes people make when answering “What problem do I solve?” and shows you how locking
... Read more
Audiobook

How To Make Money In A Recession

5 Steps To Create Demand For Your Product, Service, Or Platform

by Category Pirates, Eddie Yoon,, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Eddie Yoon AI E ...

Unabridged

27 min

This audiobook is narrated by a digital voice.When the economy tanks, most companies panic. But the smartest ones create demand. In this powerful guide from the Category Pirates, discover how to thrive—not just survive—during a downturn by designing new categories, elevating perceived value, and winning customer loyalty through radical differentiation. Drawing on lessons from history, fresh case ... Read more

$3.99 USD or Free with Kobo Plus

This audiobook is narrated by a digital voice.When the economy tanks, most companies panic. But the smartest ones create demand. In this powerful guide from the Category Pirates, discover how to thrive—not just survive—during a downturn by designing new categories, elevating perceived value, and winning customer loyalty through radical differentiation. Drawing on lessons from history, fresh case
... Read more
Audiobook

Runway, Not Retirement

The Creator Capitalist’s Path To Financial Freedom

by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Eddie Yoon AI E ...

Unabridged

39 min

This audiobook is narrated by a digital voice.Retirement is a trap. Runway is freedom.Most people are taught to save for someday.Smart pirates build a financial runway to start living today.In this audiobook, we show you how to build a financial runway—the time, space, and financial breathing room to create your dream career now, not when your joints give out. This isn’t about quitting work. It’s ... Read more

$3.99 USD or Free with Kobo Plus

This audiobook is narrated by a digital voice.Retirement is a trap. Runway is freedom.Most people are taught to save for someday.Smart pirates build a financial runway to start living today.In this audiobook, we show you how to build a financial runway—the time, space, and financial breathing room to create your dream career now, not when your joints give out. This isn’t about quitting work. It’s
... Read more
Audiobook

Art Of The Quit, The

The 7 Foundational Beliefs You Must Hold Before You Quit Your Job And Get Paid To Be You

by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Eddie Yoon AI E ...

Unabridged

48 min

This audiobook is narrated by a digital voice.We’ve all heard it before: “Winners never quit.”But that advice is wrong.The Art of the Quit is a blueprint for walking away—not as a failure, but as a founding act of the career you’re meant to design.It’s about leaving behind a job, a title, or a system that no longer fits and building a life where you get paid to be you.In this audiobook, we go far ... Read more

$3.99 USD or Free with Kobo Plus

This audiobook is narrated by a digital voice.We’ve all heard it before: “Winners never quit.”But that advice is wrong.The Art of the Quit is a blueprint for walking away—not as a failure, but as a founding act of the career you’re meant to design.It’s about leaving behind a job, a title, or a system that no longer fits and building a life where you get paid to be you.In this audiobook, we go far
... Read more
Audiobook

Next 10 Years For Netflix, The

How The Streaming Giant Can Create The Next Giant Film Category

by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Eddie Yoon AI E ...

Unabridged

44 min

This audiobook is narrated by a digital voice.What’s next for the world’s most iconic streaming company? In this bold, behind-the-scenes analysis, the Category Pirates uncover the hidden opportunities—and looming threats—facing Netflix in the decade ahead. From misguided ventures into gaming to the untapped potential of user-generated storytelling, this audiobook reframes Netflix’s future through ... Read more

$3.99 USD or Free with Kobo Plus

This audiobook is narrated by a digital voice.What’s next for the world’s most iconic streaming company? In this bold, behind-the-scenes analysis, the Category Pirates uncover the hidden opportunities—and looming threats—facing Netflix in the decade ahead. From misguided ventures into gaming to the untapped potential of user-generated storytelling, this audiobook reframes Netflix’s future through
... Read more
The 22 Laws of Category Design

Name & Claim Your Niche, Share Your POV, And Move The World From Where It Is To Somewhere Different

by Category Pirates ...

This book is for a very small percentage of business people.You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value. Instead, many people in business are trying to "not get fired." Many people want to go to work, make a contribution, and go home.But Category Design is purpose-built for people who ... Read more

$18.99 USD

This book is for a very small percentage of business people.You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value. Instead, many people in business are trying to "not get fired." Many people want to go to work, make a contribution, and go home.But Category Design is purpose-built for people who
... Read more
A Beginner's Guide To Category Design

How To Create A Category For Yourself And Your Business

by Category Pirates ...

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.comAnyone can apply category design, but it requires dispelling a few myths and learning the fundamental principles.Your goal as an entrepreneur, executive, or creator is to become known for a niche of your own. How you create a category for yourself ... Read more

$7.99 USD

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.comAnyone can apply category design, but it requires dispelling a few myths and learning the fundamental principles.Your goal as an entrepreneur, executive, or creator is to become known for a niche of your own. How you create a category for yourself
... Read more
The Art Of Critical Reading [Part 1 & 2]

How To Transform From Reactive Reader To Reflective Thinker

by Category Pirates ...

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.comIt's important to allow your filters to contradict, you don't want to be so smart you're stupid.Critical reading is valuable because it delays your judgment! The space between consuming information and coming to judgment about information is the ... Read more

$7.99 USD

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.comIt's important to allow your filters to contradict, you don't want to be so smart you're stupid.Critical reading is valuable because it delays your judgment! The space between consuming information and coming to judgment about information is the
... Read more
The Annual Strategy Planning Trap

How To Stop Fighting Over Budget And Start Focusing On Category Dominance

by Category Pirates ...

The typical annual strategy planning process is like enduring a taser to the genitals for two whole months.No one enjoys it.Most CEOs hate it. Many CEOs have a very strong opinion on strategy and see it as their job. But most know strategy won't get executed without broad buy-in.Most CFOs hate it. They know annual strategy is where ideas are translated into budgets, KPIs, dashboards, and board of ... Read more

$7.99 USD

The typical annual strategy planning process is like enduring a taser to the genitals for two whole months.No one enjoys it.Most CEOs hate it. Many CEOs have a very strong opinion on strategy and see it as their job. But most know strategy won't get executed without broad buy-in.Most CFOs hate it. They know annual strategy is where ideas are translated into budgets, KPIs, dashboards, and board of
... Read more
The Value Of Your Value

How To Elevate Your Pricing And Move From Hourly Wages To Outcome-Based Wealth

by Category Pirates ...

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.comWe all need somebody to help us understand our value.In this "mini-book" you will learn:Why and how to value (and price for) the outcomes you generate. Not only is this relevant for negotiating your salary, bonuses, or commissions if you're working ... Read more

$7.99 USD

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.comWe all need somebody to help us understand our value.In this "mini-book" you will learn:Why and how to value (and price for) the outcomes you generate. Not only is this relevant for negotiating your salary, bonuses, or commissions if you're working
... Read more
Category Superpower

Why Your Greatest Strength Depends On Making A Difference For Others

by Category Pirates ...

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.comAs a Category Designer, you're responsible for designing your life.The problem with the traditional personal development approach (in our Pirate-y opinion) is it doesn't view personal growth from a category design lens. What if the core of personal ... Read more

$7.99 USD

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.comAs a Category Designer, you're responsible for designing your life.The problem with the traditional personal development approach (in our Pirate-y opinion) is it doesn't view personal growth from a category design lens. What if the core of personal
... Read more

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Recommended For You

“category pirates”

Category Science Of Category Pirates, The

Problem Is Your Problem, The

How To Make Money In A Recession

Runway, Not Retirement

Art Of The Quit, The

Next 10 Years For Netflix, The

The 22 Laws of Category Design

A Beginner's Guide To Category Design

The Art Of Critical Reading [Part 1 & 2]

The Annual Strategy Planning Trap

The Value Of Your Value

Category Superpower

eReaders

Apps

Accessories

Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

+ FREE 30-day trial

Available:

1 audiobook monthly

+ FREE 30-day trial

Recommended For You

“category pirates”

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