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How to Perform the Ultimate Local SEO Audit

by Casey Meraz ...

Ranking in Google's local results can be a difficult task. There are a lot of best practices to follow. If you're not doing the best in every area then your competition has a better chance of beating you in the rankings.That is why I developed The Ultimate Local SEO Audit. This book is your blueprint of every line item you need to review and fix on your website, your local listing, and even off ... Read more

$9.99 USD

Ranking in Google's local results can be a difficult task. There are a lot of best practices to follow. If you're not doing the best in every area then your competition has a better chance of beating you in the rankings.That is why I developed The Ultimate Local SEO Audit. This book is your blueprint of every line item you need to review and fix on your website, your local listing, and even off
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The Marketing of Meaning

Why purpose markets itself

by Erik Saelens ...

The Marketing of Meaning is an answer to the constantly recurring question asked by most brands: What do consumers want these days? Erik gives a clear answer to this question by mapping out consumer behavior, pointing out the responsibility of brands in a changing world, and showing how to survive and even thrive in a world dominated by excess. Here he deepens the book’s triggering statement, “why ... Read more

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The Marketing of Meaning is an answer to the constantly recurring question asked by most brands: What do consumers want these days? Erik gives a clear answer to this question by mapping out consumer behavior, pointing out the responsibility of brands in a changing world, and showing how to survive and even thrive in a world dominated by excess. Here he deepens the book’s triggering statement, “why
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Marketing Metaphoria

What Deep Metaphors Reveal About the Minds of Consumers

by Gerald Zaltman, Lindsay H. Zaltman ...

Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book that reveals how to overcome this "depth deficit" and find the universal drivers of human behavior so vital to a firm's success ... Read more

$21.99 USD or Free with Kobo Plus

Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book that reveals how to overcome this "depth deficit" and find the universal drivers of human behavior so vital to a firm's success
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A/B Testing

The Most Powerful Way to Turn Clicks Into Customers

by Dan Siroker, Pete Koomen ...

How Your Business Can Use the Science That Helped Win the White HouseThe average conversion rate—the rate at which visitors convert into customers—across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers.What's the solution? A/B testing.A/B testing is the simple idea of showing several different versions of a web page to live ... Read more

$20.00 USD

How Your Business Can Use the Science That Helped Win the White HouseThe average conversion rate—the rate at which visitors convert into customers—across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers.What's the solution? A/B testing.A/B testing is the simple idea of showing several different versions of a web page to live
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The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-term Marketing Plans

by Robert J. Hamper ...

THE DEFINITIVE M ARKETING GUIDE FOR THE 21st CENTURYEverything You Need to Plan Your Strategy and Achieve Your GoalsFrom Fortune 500 consultant Robert J. Hamper--the man who wrote the book on strategic marketing--comes a powerful new blueprint for growth in today's economy. Combining time-tested marketing tools with the latest global trends, this ready-to-use book guides you through every step of ... Read more

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THE DEFINITIVE M ARKETING GUIDE FOR THE 21st CENTURYEverything You Need to Plan Your Strategy and Achieve Your GoalsFrom Fortune 500 consultant Robert J. Hamper--the man who wrote the book on strategic marketing--comes a powerful new blueprint for growth in today's economy. Combining time-tested marketing tools with the latest global trends, this ready-to-use book guides you through every step of
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The Marketing Mix

Master the 4 Ps of marketing

by 50minutes ...

Series Book 8 - Management & Marketing
Master the 4 Ps of marketingThis book is a practical and accessible guide to understanding and implementing the marketing mix, providing you with the essential information and saving time.In 50 minutes you will be able to:• Launch a new product or test an existing marketing strategy• Understand the 4 Ps of the marketing mix and use them to attract your target market• Analyze case studies of well ... Read more

$9.99 USD

Also available as: Audiobook

Master the 4 Ps of marketingThis book is a practical and accessible guide to understanding and implementing the marketing mix, providing you with the essential information and saving time.In 50 minutes you will be able to:• Launch a new product or test an existing marketing strategy• Understand the 4 Ps of the marketing mix and use them to attract your target market• Analyze case studies of well
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Also available as: Audiobook
Freemium

Attract more customers and boost your sales

by 50minutes ...

Series Book 17 - Management & Marketing
Attract more customers and boost your sales!This book is a practical and accessible guide to understanding and implementing the freemium model, providing you with the essential information and saving time.In 50 minutes you will be able to:• Understand the different types of free offers given to customers and how they can be beneficial to a business• Implement the freemium business model into your ... Read more

$9.99 USD or Free with Kobo Plus

Also available as: Audiobook

Attract more customers and boost your sales!This book is a practical and accessible guide to understanding and implementing the freemium model, providing you with the essential information and saving time.In 50 minutes you will be able to:• Understand the different types of free offers given to customers and how they can be beneficial to a business• Implement the freemium business model into your
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Also available as: Audiobook
Mastering the New Media Landscape

Embrace the Micromedia Mindset

by Barbara Cave Henricks, Rusty Shelton ...

The New Way to Get NoticedThe giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show ... Read more

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The New Way to Get NoticedThe giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show
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Protecting Main Street

Measuring the Customer Experience in Financial Services for Business and Public Policy

by Paul C. Lubin ...

Unlike other books which focus solely on the business or profit aspects of measuring the customer experience, this book focuses on the benefits to the consumer as well as the company or financial institution. The book describes how business and government can undertake market research to determine whether the credit and investment markets are functioning properly and providing consumers with ... Read more

Was $63.99 USD Now $54.99 USD

Unlike other books which focus solely on the business or profit aspects of measuring the customer experience, this book focuses on the benefits to the consumer as well as the company or financial institution. The book describes how business and government can undertake market research to determine whether the credit and investment markets are functioning properly and providing consumers with
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Re/Brands Case Study Collection Vol. 1

by Peter Roper ...

Rebrands, brand launches and brand relaunches. In Volume One of this series you’ll peak inside the strategic and creative process of some brand new brands and some old brands made new… plus find out how well they performed. Brands featured in this volume: Abbott’s Village Bakery, Virgin Australia, Twenty20 Big Bash League, Arvo, La Trobe University. ... Read more

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Rebrands, brand launches and brand relaunches. In Volume One of this series you’ll peak inside the strategic and creative process of some brand new brands and some old brands made new… plus find out how well they performed. Brands featured in this volume: Abbott’s Village Bakery, Virgin Australia, Twenty20 Big Bash League, Arvo, La Trobe University.
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Globalization of Financial Institutions

A Competitive Approach to Finance and Banking

Edited by Hasan Dincer, Ümit Hacioglu ...

Series series Economics and Finance (R0)
This peer-reviewed volume from the Society for the Study of Business and Finance, discusses current issues in globalization and financial system from an international political and economic perspective. Contemporary instruments and actors in the global financial system are specially analyzed and the discussion of managerial and financial issues of the global financial strategies offers novelty to ... Read more

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This peer-reviewed volume from the Society for the Study of Business and Finance, discusses current issues in globalization and financial system from an international political and economic perspective. Contemporary instruments and actors in the global financial system are specially analyzed and the discussion of managerial and financial issues of the global financial strategies offers novelty to
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Unveiling Fashion

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Series series Business and Management (R0)
Proposing a comprehensive account of the global fashion industry this book aims to present fashion as a social and cultural fact. Drawing on six principles from the industry, Godart guides the reader through the economic, social and political arena of the world's most glamorous industry. ... Read more

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Proposing a comprehensive account of the global fashion industry this book aims to present fashion as a social and cultural fact. Drawing on six principles from the industry, Godart guides the reader through the economic, social and political arena of the world's most glamorous industry.
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How to Perform the Ultimate Local SEO Audit

People who read this also enjoyed

The Marketing of Meaning

Marketing Metaphoria

A/B Testing

The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-term Marketing Plans

The Marketing Mix

Freemium

Mastering the New Media Landscape

Protecting Main Street

Re/Brands Case Study Collection Vol. 1

Globalization of Financial Institutions

Unveiling Fashion

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