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The Public Relations Writer's Handbook

The Digital Age

by Merry Aronson, Don Spetner, Carol Ames ...

The second edition of the Public RelationsWriters Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to ... Read more

$12.99 USD or Free with Kobo Plus

The second edition of the Public RelationsWriters Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to
... Read more
Entertainment Public Relations

Communicating with Audiences

by Carol Ames ...

Every show needs an audience. How do we find them? How do we reach them? How do we motivate them to buy tickets? This informative book provides an essential look at the public relations strategies, tactics, and tools that have put Hollywood entertainment at the center of global popular culture. It uniquely focuses on the public relations cycle in each segment of the entertainment industry. PR ... Read more

$50.99 USD

Every show needs an audience. How do we find them? How do we reach them? How do we motivate them to buy tickets? This informative book provides an essential look at the public relations strategies, tactics, and tools that have put Hollywood entertainment at the center of global popular culture. It uniquely focuses on the public relations cycle in each segment of the entertainment industry. PR
... Read more

Brandscaping

Unleashing the Power of Partnerships

by Andrew M. Davis ...

In this groundbreaking book, media and marketing strategist Andrew M. Davis shows you how to partner with other brands and undiscovered talent to create content that drives demand for the products and services you sell. Brandscaping is a big, infectious idea—a new marketing methodology that begins with one simple observation: a rising tide lifts all ships. Davis dishes up dozens of case studies ... Read more

$9.99 USD or Free with Kobo Plus

In this groundbreaking book, media and marketing strategist Andrew M. Davis shows you how to partner with other brands and undiscovered talent to create content that drives demand for the products and services you sell. Brandscaping is a big, infectious idea—a new marketing methodology that begins with one simple observation: a rising tide lifts all ships. Davis dishes up dozens of case studies
... Read more
Getting from College to Career Revised Edition

Your Essential Guide to Succeeding in the Real World

by Lindsey Pollak ...

The third edition of the essential guide for college students and recent graduates to help you prepare for starting your career—now revised and updated for Gen Z to reflect the realities of the current job marketHow do you get a job without experience and get experience without a job? It’s the question virtually every college student and recent graduate faces. With the rise of hybrid work, ... Read more

$7.99 USD

Also available as: Audiobook

The third edition of the essential guide for college students and recent graduates to help you prepare for starting your career—now revised and updated for Gen Z to reflect the realities of the current job marketHow do you get a job without experience and get experience without a job? It’s the question virtually every college student and recent graduate faces. With the rise of hybrid work,
... Read more

Also available as: Audiobook
Socialnomics

How Social Media Transforms the Way We Live and Do Business

by Erik Qualman ...

The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its powerSocialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this ... Read more

$12.00 USD

Also available as: Audiobook

The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its powerSocialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this
... Read more

Also available as: Audiobook
Blockbusters

Hit-making, Risk-taking, and the Big Business of Entertainment

by Anita Elberse ...

Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professorsWhat's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, ... Read more

$14.99 USD

Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professorsWhat's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music,
... Read more
Getting from College to Career

90 Things to Do Before You Join the Real World

by Lindsey Pollak ...

“A well-written, lively and easy to follow guide.”—Time.com“Perfect for today’s students, who inevitably want what they want (and only that!) when they want it.”—Campus Career AdvisorGetting from College to Career by Career Expert and Global Spokesperson for LinkedIn, Lindsey Pollak, is an insightful, essential guide to professional development for college students and recent graduates who are ... Read more

$8.99 USD

“A well-written, lively and easy to follow guide.”—Time.com“Perfect for today’s students, who inevitably want what they want (and only that!) when they want it.”—Campus Career AdvisorGetting from College to Career by Career Expert and Global Spokesperson for LinkedIn, Lindsey Pollak, is an insightful, essential guide to professional development for college students and recent graduates who are
... Read more
The Launch Pad

Inside Y Combinator

by Randall Stross ...

Number of teams that applied to Y Combinator’s summer 2011 batch: 2,089Teams interviewed: 170Minutes per interview: 10Teams accepted and funded: 64Months to build a viable startup: 3Possibilities: BOUNDLESSInvestment firm Y Combinator is the most sought-after home for startups in Silicon Valley. Twice a year, it funds dozens of just-founded s... ... Read more

Was $8.99 USD Now $7.99 USD

Number of teams that applied to Y Combinator’s summer 2011 batch: 2,089Teams interviewed: 170Minutes per interview: 10Teams accepted and funded: 64Months to build a viable startup: 3Possibilities: BOUNDLESSInvestment firm Y Combinator is the most sought-after home for startups in Silicon Valley. Twice a year, it funds dozens of just-founded s...
... Read more
Streaming, Sharing, Stealing

Big Data and the Future of Entertainment

by Michael D. Smith, Rahul Telang ...

How big data is transforming the creative industries, and how those industries can use lessons from Netflix, Amazon, and Apple to fight back.“[The authors explain] gently yet firmly exactly how the internet threatens established ways and what can and cannot be done about it. Their book should be required for anyone who wishes to believe that nothing much has changed.”—The Wall Street Journal ... Read more

$15.99 USD

How big data is transforming the creative industries, and how those industries can use lessons from Netflix, Amazon, and Apple to fight back.“[The authors explain] gently yet firmly exactly how the internet threatens established ways and what can and cannot be done about it. Their book should be required for anyone who wishes to believe that nothing much has changed.”—The Wall Street Journal
... Read more
Outrageous Advertising That's Outrageously Successful

Created for the 99% of Small Business Owners Who Are Dissatisfied with the Results They Get from their Current Advertising

by Bill Glazer, Dan Kennedy ...

The legendary marketing consultant shares the secret to getting the most out of your advertising—by being outrageous—in this classic small business guide.When a sprinkler malfunctioned at his Baltimore menswear store, Bill Glazer could have done the normal thing and sold the wet merchandise to a Jobber—a business that buys damaged goods in bulk. Instead, he did something OUTRAGEOUS: he created an ... Read more

$9.89 USD or Free with Kobo Plus

The legendary marketing consultant shares the secret to getting the most out of your advertising—by being outrageous—in this classic small business guide.When a sprinkler malfunctioned at his Baltimore menswear store, Bill Glazer could have done the normal thing and sold the wet merchandise to a Jobber—a business that buys damaged goods in bulk. Instead, he did something OUTRAGEOUS: he created an
... Read more
Advertising For Dummies

by Gary Dahl ...

So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo?The world of advertising can seem like a daunting place ... Read more

$13.00 USD

So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo?The world of advertising can seem like a daunting place
... Read more
Mavericks at Work

Why the Most Original Minds in Business Win

by William C. Taylor, Polly G. LaBarre ...

The first book to document this change, Mavericks at Work is business "edutainment" for a smart, ambitious readership, profiling some of the most exciting—and often eccentric—CEOs in the United States, while detailing their remarkable strategies for success.Who’s going to write the next chapter in the saga of American business? Who’s going to chronicle the best way to compete, the new way to win? ... Read more

$7.99 USD

Also available as: Audiobook

The first book to document this change, Mavericks at Work is business "edutainment" for a smart, ambitious readership, profiling some of the most exciting—and often eccentric—CEOs in the United States, while detailing their remarkable strategies for success.Who’s going to write the next chapter in the saga of American business? Who’s going to chronicle the best way to compete, the new way to win?
... Read more

Also available as: Audiobook

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The Public Relations Writer's Handbook

Entertainment Public Relations

People who read these also enjoyed

Brandscaping

Getting from College to Career Revised Edition

Socialnomics

Blockbusters

Getting from College to Career

The Launch Pad

Streaming, Sharing, Stealing

Outrageous Advertising That's Outrageously Successful

Advertising For Dummies

Mavericks at Work

eReaders

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