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Impossible to Ignore: Creating Memorable Content to Influence Decisions

by Carmen Simon ...

A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore—using the latest in brain scienceAudiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain. ... Read more

$22.69 USD

A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore—using the latest in brain scienceAudiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain.
... Read more
Made You Look: How to Use Brain Science to Attract Attention and Persuade Others

by Carmen Simon ...

A full-color, image-packed guide to developing highly persuasive content that attracts more customers than ever—all based on the latest brain scienceThere’s an overlooked but critical scientific fact that every marketing profession needs to know: Many decisions start with attention, and it’s your job to grab the attention of every prospective customer as effectively as possible. But in this ... Read more

$25.19 USD

A full-color, image-packed guide to developing highly persuasive content that attracts more customers than ever—all based on the latest brain scienceThere’s an overlooked but critical scientific fact that every marketing profession needs to know: Many decisions start with attention, and it’s your job to grab the attention of every prospective customer as effectively as possible. But in this
... Read more
Audiobook

Impossible to Ignore

Creating Memorable Content to Influence Decisions

by Carmen Simon ...

Unabridged

3 hours 3 min

A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore-using the latest in brain scienceAudiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain. ... Read more

$19.99 USD

A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore-using the latest in brain scienceAudiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain.
... Read more
Audiobook

Made You Look

How to Use Brain Science to Attract Attention and Persuade Others

by Carmen Simon ...

Narrated by Ann Richardson ...

Unabridged

7 hours 21 min

There's an overlooked but critical scientific fact that every marketing professional needs to know: Many decisions start with attention, and it's your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture people's attention, much less persuade them?To answer this question, cognitive ... Read more

$24.99 USD

There's an overlooked but critical scientific fact that every marketing professional needs to know: Many decisions start with attention, and it's your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture people's attention, much less persuade them?To answer this question, cognitive
... Read more

Audiobook

Brainfluence

100 Ways to Persuade and Convince Consumers with Neuromarketing

by Roger Dooley ...

Narrated by Mark Ashby ...

Unabridged

7 hours 14 min

Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups. ... Read more

$19.99 USD

Also available as: eBook

Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups.
... Read more

Also available as: eBook
Audiobook

Onward

How Starbucks Fought for Its Life Without Losing Its Soul

by Howard Schultz ...

Narrated by Stephen Bowlby ...

Unabridged

12 hours 39 min

In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as CEO eight years after he stepped down from daily oversight of the company to become chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the ... Read more

$24.47 USD

Also available as: eBook

In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as CEO eight years after he stepped down from daily oversight of the company to become chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the
... Read more

Also available as: eBook
Audiobook

Never Split the Difference

Negotiating As If Your Life Depended On It

by Chris Voss, Tahl Raz ...

Narrated by Michael Kramer ...

Unabridged

8 hours 7 min

This international bestseller, with more than 5 million copies sold, offers a field-tested approach to high-stakes negotiations—whether in the boardroom, in your community, or at home.Life is a series of negotiations, and negotiation is at the heart of collaboration—whether you are a business executive, a salesperson, a parent , a community leader, or a spouse. As a former FBI hostage negotiator, ... Read more

$25.99 USD

Also available as: eBook

This international bestseller, with more than 5 million copies sold, offers a field-tested approach to high-stakes negotiations—whether in the boardroom, in your community, or at home.Life is a series of negotiations, and negotiation is at the heart of collaboration—whether you are a business executive, a salesperson, a parent , a community leader, or a spouse. As a former FBI hostage negotiator,
... Read more

Also available as: eBook
Audiobook

To Sell Is Human

The Surprising Truth About Moving Others

by Daniel H. Pink ...

Narrated by Daniel H. Pink ...

Unabridged

6 hours 6 min

**#1 New York Times Business Bestseller#1 Wall Street Journal Business Bestseller#1 Washington Post bestsellerFrom the bestselling author of Drive: the insightful and pragmatic book that explores the powerful role selling plays in our lives.**According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by ... Read more

$17.99 USD

Also available as: eBook

**#1 New York Times Business Bestseller#1 Wall Street Journal Business Bestseller#1 Washington Post bestsellerFrom the bestselling author of Drive: the insightful and pragmatic book that explores the powerful role selling plays in our lives.**According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by
... Read more

Also available as: eBook
Audiobook

Extreme Ownership

How U.S. Navy SEALs Lead and Win

by Jocko Willink, Leif Babin ...

Narrated by Jocko Willink, Leif Babin ...

Series Audiobook 1 - Extreme Ownership Series
Unabridged

8 hours 43 min

"These guys are intense. And they bring that same fire to their narration in the audiobook. Listen to these insanely competent SEAL officers tell you exactly how to make a team successful through their firsthand experiences in business and combat." - The HustleAn updated edition of the blockbuster bestselling leadership audiobook that took America and the world by storm, two U.S. Navy SEAL ... Read more

$26.99 USD

Also available as: eBook

"These guys are intense. And they bring that same fire to their narration in the audiobook. Listen to these insanely competent SEAL officers tell you exactly how to make a team successful through their firsthand experiences in business and combat." - The HustleAn updated edition of the blockbuster bestselling leadership audiobook that took America and the world by storm, two U.S. Navy SEAL
... Read more

Also available as: eBook
Audiobook

What Every BODY is Saying

An Ex-FBI Agent’s Guide to Speed-Reading People

by Joe Navarro, Marvin Karlins ...

Narrated by Paul Costanzo ...

Unabridged

7 hours 19 min

Joe Navarro, a former FBI counterintelligence officer and a recognized expert on nonverbal behavior, explains how to "speed-read" people: decode sentiments and behaviors, avoid hidden pitfalls, and look for deceptive behaviors. You'll also learn how your body language can influence what your boss, family, friends, and strangers think of you. You will discover:The ancient survival instincts that ... Read more

$23.99 USD

Also available as: eBook

Joe Navarro, a former FBI counterintelligence officer and a recognized expert on nonverbal behavior, explains how to "speed-read" people: decode sentiments and behaviors, avoid hidden pitfalls, and look for deceptive behaviors. You'll also learn how your body language can influence what your boss, family, friends, and strangers think of you. You will discover:The ancient survival instincts that
... Read more

Also available as: eBook
Audiobook

MONEY Master the Game

7 Simple Steps to Financial Freedom

by Tony Robbins ...

Narrated by Tony Robbins, Jeremy Bobb ...

Unabridged

21 hours 4 min

Tony Robbins turns to the topic that vexes us all: How to secure financial freedom for ourselves and for our families. “If there were a Pulitzer Prize for investment books, this one would win, hands down” (Forbes).Tony Robbins is one of the most revered writers and thinkers of our time. People from all over the world—from the disadvantaged to the well-heeled, from twenty-somethings to retirees ... Read more

$34.99 USD

Also available as: eBook

Tony Robbins turns to the topic that vexes us all: How to secure financial freedom for ourselves and for our families. “If there were a Pulitzer Prize for investment books, this one would win, hands down” (Forbes).Tony Robbins is one of the most revered writers and thinkers of our time. People from all over the world—from the disadvantaged to the well-heeled, from twenty-somethings to retirees
... Read more

Also available as: eBook
Audiobook

Atomic Habits

An Easy & Proven Way to Build Good Habits & Break Bad Ones

by James Clear ...

Narrated by James Clear ...

Unabridged

5 hours 35 min

**The #1 New York Times bestseller.Over 25 million copies sold!Translated into 60+ languages!Tiny Changes, Remarkable Results**No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny ... Read more

$20.00 USD

Also available as: eBook

**The #1 New York Times bestseller.Over 25 million copies sold!Translated into 60+ languages!Tiny Changes, Remarkable Results**No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny
... Read more

Also available as: eBook

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“carmen simon”

Impossible to Ignore: Creating Memorable Content to Influence Decisions

Made You Look: How to Use Brain Science to Attract Attention and Persuade Others

Impossible to Ignore

Made You Look

People who read these also enjoyed

Brainfluence

Onward

Never Split the Difference

To Sell Is Human

Extreme Ownership

What Every BODY is Saying

MONEY Master the Game

Atomic Habits

eReaders

Apps

Accessories

Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

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+ FREE 30-day trial

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