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“c frederic john”

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  • Storytelling and Market Research

    A Practical User Guide

    by C. Frederic John ...
    Showing how market researchers can get a seat at the decision-making table, this book is the essential guide to mastering storytelling techniques that can dramatically enhance the impact of research reports and presentations, commanding full audience engagement and buy-in.While demand for storytelling in marketing research reports and presentations has mushroomed in recent years, there can be ... Read more

    $48.99 USD